Alana Waters-Piper

Chicago Global Creative Director | Interactive | eCommerce | Digital | Print | Photo

Chicago, IL, USA
Keywords: UX Creative Director Digital Interactive eCommerce User Experience Senior Art Director Photo Print

Creative leadership for UX / Digital / eCommerce / Interactive environments.

KEY ROLES
Global Creative Director: Claire's and Icing Stores
Associate Creative Director: Media Made Great
Associate Creative Director, UX: Walgreens
Interactive Director: Marketing Support, Inc.
Design Manager: Unilever
Senior Art Director: Harp Advertising & Interactive

SKILL OVERVIEW
Design leadership for digital, print, and photo
UX (wireframe, design, dev, IA) project flow management
eCommerce site design, management, and production on Fortune 100 brands
Social media, email, and targeted, pay-per-click marketing
Search Engine Optimization (SEO)
Excellent client relationship skills
Incredibly resourceful
Mobile applications & adaptations
Great project management skills
Usability standards and user experience architecture
Strong familiarity with standard interactive work flow
Photo shoot planning, direction & management

Digital design experience going back to 1995, the bulk of those years in senior positions, directing projects for high-profile print and interactive clients such as Walgreens, Sears, Kmart, Unilever (where I managed the packaging design for the Dove & Degree brands), OfficeMax, McDonalds, and Disney.

I’m very adept at bridging between the UXA, client, digital creative, and development teams. I communicate in a way that doesn’t talk down to the client, yet they feel informed and included in the project.

I believe in strong process, due diligence, and proper roll out. I know how to separate the subjective from the functional and keep those 2 conversations moving so we end up with a hard-working design that honors the Form Follows Function methodology, yet is gorgeous and engaging.

Work Experience

Claire's Stores

Global Creative Director, Claire's & Icing Stores

Responsible for the creation, evolution, execution and quality control of customer relevant global marketing concepts and assets that reinforce, complement, and enhance the Claire’s and Icing brand experiences.

• Manage a team of 4 ACD-level reports, 4 digital designers, 3 print designers, 3 photographers/videographers, and editors.
• Develop and socialize design process for digital, print, photo, packaging, and social content production.
• Art direct all shoots with the Creative Manager in line with the agreed brand guidelines, brief & shot requirements.
• Oversee creative for all social media activations.
• Research, propose and present concepts for each brand for each key season that span all brand touchpoints – signage, décor, imagery, packaging, digital, social, and other marketing materials such as catalogs, coupons & mall signage.
• Develop concepts with designers to ensure effective execution
• Oversight and quality control of all marketing materials
• Deliver materials on time & to the required standards
• Adhere to and actively manage a consistent, cohesive, global production calendar and budget with appropriate lead times and points of involvement with critical decision-making members of the organization
• Ensure marketing concepts and objectives fully support and compliment global merchandising trends
• Manage, train and develop direct reports to drive effectiveness, forecasting workflow and staffing needs
• Provide leadership and oversight to the department in a fashion that supports the company’s culture, mission, and values
January 2017 - Present Illinois, United States

Columbia College Chicago

Adjunct Professor

Adjunct Professor, Digital Image Design
August 2014 - Present Chicago, Illinois, United States

Consultant

Digital Associate Creative Director / Design Lead

Digital design, wireframes, illustration, and photography for eCommerce and marketing clients. Partial Client List: Walgreens, Sears, Kmart, Craftsman, Kenmore, McDonald's (Olympics), Illy Brand Coffee, Sony, Disney, Enesco, Precious Moments, Trade Secret, Hasbro, International Paper, Cafe Buestelo Coffee, Microsoft, Cahners Publishing, Malt-o-Meal.

Managed and created Interactive strategy and social media campaign for The Dalai Lama's presentation on behalf of the Center for Investigating Healthy Minds, University of Wisconsin Madison. Develop, manage, and establish process for Interactive team. Liaison between clients, creative team, and developers.
April 1996 - January 2017 Illinois, United States

Unilever

Design Manager, Dove & Degree Brands

Manage the design and production of the primary packaging, line extensions, POP and bonus packs for the Dove and Degree brands.

[Unilever moved their offices from Chicago to New Jersey in 2010]
February 2008 - January 2010 Chicago, Illinois, United States

Harp Interactive

Senior Art Director, Digital & Print

Managed design creation and process for global and national brands such as OfficeMax, Illy Coffee, Precious Moments, and Barilla. Hands-on creation of wireframes, Flash, web design and production, point-of-purchase, catalog design and production, print advertising design, photography. Heavy utilization of Quark, InDesign, Photoshop, ImageReady, photo research & rights management, illustration.
March 2006 - February 2008 Illinois, United States

Pearson

Interactive Art Director

Creation of key branding elements that are in use across all company products. Wireframing, storyboarding, and production of many educational interactive materials, websites, and CD ROMs, management and coordination of freelance personnel, designers, illustrators, photographers, and writers. Extensive expertise in the area of photography permissions, various forms of electronic media, established usability standards, user interface design, and 508 compliancy.
September 2002 - March 2006 Glenview, Illinois, United States

Education

School Of Visual Arts (SVA)

Bachelor of Fine Arts

Photography
September 1987 - May 1990 New York, New York, United States

Languages

English (Native),

Skills

Actionscript, Art Direction, Client Relationship, Creative Direction, CSS, Design, Design Management, Dev Management, Digital Photography, ECommerce Site Design, Email Marketing, HTML, InDesign, Interactive Workflow, Mac OS, Mobile Applications, MS Office, Outlook, Photo Retouching, Photo Shoot Planning, Photo Studio, Project Flow Management, Quark Xpress, SEO, Social Media, UI, Usability Standards, Windows, Wireframes, XML, Acrobat, Adobe Creative Suite, Digital Design Leadership, Dreamweaver, Flash, Illustrator, Photoshop, Ux,