Alana Naumann
Photographer | A.D.
Berlin, GermanyMy name is Alana Naumann, I’m a photographer based in Berlin.
I began taking photos as a way of escapism; to deal with my inner struggles.
I am dyslexic. Reading and writing has always been a huge challenge for me. I intuitively use images to distil ideas into their simplest form - as my own way of coping in a world of increasing complexity.
For me, photography is a way out of confusion; to communicate visually. My camera is nothing more than a tool to help me to achieve that. Photography is a technical process, but the vast majority of my time is spent building connections that allow me to step into the world of my clients and ultimately bring the best out of the people I work with.
I understand that to get to a point where someone is open to reveal the fullest expression of themselves, I have to earn it. I do my homework to understand each individual’s background, work and interests and I take time to listen to their stories. The purpose of all this is to move beyond any baggage that we may bring, or any insecurities from our personal history. My aim is to allow people to feel so comfortable within this process that they forget that there is a camera in the room.
I grew up drawing in pen and ink. I have previously worked in architecture and I practice graphic design as a side hustle [love affair]. My deep fascination with form, pattern and composition plays a significant role in helping me find the most relevant visual language, freeze that perfect moment, and liberate the deepest, most authentic depiction of each person and their craft.
I began taking photos as a way of escapism; to deal with my inner struggles.
I am dyslexic. Reading and writing has always been a huge challenge for me. I intuitively use images to distil ideas into their simplest form - as my own way of coping in a world of increasing complexity.
For me, photography is a way out of confusion; to communicate visually. My camera is nothing more than a tool to help me to achieve that. Photography is a technical process, but the vast majority of my time is spent building connections that allow me to step into the world of my clients and ultimately bring the best out of the people I work with.
I understand that to get to a point where someone is open to reveal the fullest expression of themselves, I have to earn it. I do my homework to understand each individual’s background, work and interests and I take time to listen to their stories. The purpose of all this is to move beyond any baggage that we may bring, or any insecurities from our personal history. My aim is to allow people to feel so comfortable within this process that they forget that there is a camera in the room.
I grew up drawing in pen and ink. I have previously worked in architecture and I practice graphic design as a side hustle [love affair]. My deep fascination with form, pattern and composition plays a significant role in helping me find the most relevant visual language, freeze that perfect moment, and liberate the deepest, most authentic depiction of each person and their craft.
Work Experience
Freelance Photographer
FREELANCE PHOTOGRAPHER AND ART DIRCETOR
Vans - Skateboards/Apparel (Photography) // Berlin, Germany
Mihn - Night Club/Apparel (Photography) // Hong Kong
studio edgar kandratian - Exhibition A.D. Graphic Design (Photography) // Berlin, Germany
toi toi toi creative studio - Interior Design (Art Direction/Photography) // Berlin, Germany
EL GRILLO - innovative gastronomy/beer concept (Art Direction) // Copenhagen, Denmark
Startling Brands - Graphic Design Agency (Photography) // Berlin, Germany
AWK SCL - Music/Events (Art Direction) // Berlin, Germany
Zement - Music/Events (Art Direction) // Berlin, Germany
LIFE EV. - sustainability/inclusion/diversity N.G.O. (Art Direction) // Berlin, Germany
July 2021
- Present
Berlin, Germany
Freelance Designer
Freelance Multidisciplinary Designer and Art Director
Freelance multidisciplinary designer and Art Director
Clients include:
toi toi toi creative studio - Interior Design // Berlin, Germany
Life Ev. - N.G.O. // Berlin, Germany
Zenjob - Tech Start-up // Berlin, Germany
Maison Pheonix - Vintage Fashion Retailer// Amsterdam, The Netherlands
Molekymi - Molecular Gastronomy // Copenhagen, Denmark
JUNGLA - Sustainable Gastronomy pop-up // Copenhagen, Denmark
Elevator - Nightclub/Bar/Music Venue // Shanghai, China
Office Zhu - Architecture Firm // Shanghai, China
MQ Studio - Architecture Firm // Shanghai, China
MM Consulate - Architecture Firm // Shanghai, China
AWK SCL - Music/Events // Berlin, Germany
Club de Lecture - Community initiative program // Berlin, Germany
21 Gramm Gastro - Restaurant/Bar/ Event Venue // Berlin, Germany
Verduro - Eco Online Store // Berlin, Germany
Deiji & Co. - Eco Online Store // San Diego, USA
Life Guides - Eco Centre and wellness retreat // Ebeltoft, Denmark
Clients include:
toi toi toi creative studio - Interior Design // Berlin, Germany
Life Ev. - N.G.O. // Berlin, Germany
Zenjob - Tech Start-up // Berlin, Germany
Maison Pheonix - Vintage Fashion Retailer// Amsterdam, The Netherlands
Molekymi - Molecular Gastronomy // Copenhagen, Denmark
JUNGLA - Sustainable Gastronomy pop-up // Copenhagen, Denmark
Elevator - Nightclub/Bar/Music Venue // Shanghai, China
Office Zhu - Architecture Firm // Shanghai, China
MQ Studio - Architecture Firm // Shanghai, China
MM Consulate - Architecture Firm // Shanghai, China
AWK SCL - Music/Events // Berlin, Germany
Club de Lecture - Community initiative program // Berlin, Germany
21 Gramm Gastro - Restaurant/Bar/ Event Venue // Berlin, Germany
Verduro - Eco Online Store // Berlin, Germany
Deiji & Co. - Eco Online Store // San Diego, USA
Life Guides - Eco Centre and wellness retreat // Ebeltoft, Denmark
September 2017
- June 2021
Berlin, Germany
Opus International Consultants
Architectural Graduate
- Drafting of D.A. B.A. and full construction drawings
- 3 dimensional modelling with Revit software
- Rendering
- Coordination drawings with other disciplines (structural, mechanical, landscape, surveyors etc)
- Writing
- Presentations
- Client meetings
- Coordination and collaboration with construction trade contractors
- 3 dimensional modelling with Revit software
- Rendering
- Coordination drawings with other disciplines (structural, mechanical, landscape, surveyors etc)
- Writing
- Presentations
- Client meetings
- Coordination and collaboration with construction trade contractors
December 2015
- March 2017
Australia
Magellan Space
Designer
- Spatial design and conceptual planning
- Graphic design
- Presentation design
- Research
- CAD drafting
- General Assistance
- Graphic design
- Presentation design
- Research
- CAD drafting
- General Assistance
January 2015
- December 2015
Brisbane, Australia
Ellivo Architects
Architectural student position
- Drafting
- D.A. packages
- rendering assistance
- marketing plans
- presentations
- architectural writing
- social media
- and general assistance.
- D.A. packages
- rendering assistance
- marketing plans
- presentations
- architectural writing
- social media
- and general assistance.
January 2014
- July 2014
Australia
Education
Queensland University Of Technology
Bachelor of design (Hons.)
January 2008
- December 2014
Australia
Queensland University Of Technology
Masters of Architecture
January 2015
- December 2015
Brisbane, Australia
Languages
English (Native),
German (Beginner),
Skills
Art Direction,
Brand Development,
Cultural Research,
Editing And Retouch,
Image Curation,
People And Empathy,
Photography,
Production Set Up,
Project Coordination,
Set Design,
Trend Analysis,
Visual Coaching,