Alana Naumann

Photographer | A.D.

Berlin, Germany
My name is Alana Naumann, I’m a photographer based in Berlin.

I began taking photos as a way of escapism; to deal with my inner struggles.

I am dyslexic. Reading and writing has always been a huge challenge for me. I intuitively use images to distil ideas into their simplest form - as my own way of coping in a world of increasing complexity.

For me, photography is a way out of confusion; to communicate visually. My camera is nothing more than a tool to help me to achieve that. Photography is a technical process, but the vast majority of my time is spent building connections that allow me to step into the world of my clients and ultimately bring the best out of the people I work with.

I understand that to get to a point where someone is open to reveal the fullest expression of themselves, I have to earn it. I do my homework to understand each individual’s background, work and interests and I take time to listen to their stories. The purpose of all this is to move beyond any baggage that we may bring, or any insecurities from our personal history. My aim is to allow people to feel so comfortable within this process that they forget that there is a camera in the room.

I grew up drawing in pen and ink. I have previously worked in architecture and I practice graphic design as a side hustle [love affair]. My deep fascination with form, pattern and composition plays a significant role in helping me find the most relevant visual language, freeze that perfect moment, and liberate the deepest, most authentic depiction of each person and their craft.

Work Experience

Freelance Photographer

FREELANCE PHOTOGRAPHER AND ART DIRCETOR



Vans - Skateboards/Apparel (Photography) // Berlin, Germany

Mihn - Night Club/Apparel (Photography) // Hong Kong

studio edgar kandratian - Exhibition A.D. Graphic Design (Photography) // Berlin, Germany

toi toi toi creative studio - Interior Design (Art Direction/Photography) // Berlin, Germany

EL GRILLO - innovative gastronomy/beer concept (Art Direction) // Copenhagen, Denmark

Startling Brands - Graphic Design Agency (Photography) // Berlin, Germany

AWK SCL - Music/Events (Art Direction) // Berlin, Germany

Zement - Music/Events (Art Direction) // Berlin, Germany

LIFE EV. - sustainability/inclusion/diversity N.G.O. (Art Direction) // Berlin, Germany
July 2021 - Present Berlin, Germany

Freelance Designer

Freelance Multidisciplinary Designer and Art Director

Freelance multidisciplinary designer and Art Director
Clients include:

toi toi toi creative studio - Interior Design // Berlin, Germany

Life Ev. - N.G.O. // Berlin, Germany

Zenjob - Tech Start-up // Berlin, Germany

Maison Pheonix - Vintage Fashion Retailer// Amsterdam, The Netherlands

Molekymi - Molecular Gastronomy // Copenhagen, Denmark

JUNGLA - Sustainable Gastronomy pop-up // Copenhagen, Denmark

Elevator - Nightclub/Bar/Music Venue // Shanghai, China

Office Zhu - Architecture Firm // Shanghai, China

MQ Studio - Architecture Firm // Shanghai, China

MM Consulate - Architecture Firm // Shanghai, China

AWK SCL - Music/Events // Berlin, Germany

Club de Lecture - Community initiative program // Berlin, Germany

21 Gramm Gastro - Restaurant/Bar/ Event Venue // Berlin, Germany

Verduro - Eco Online Store // Berlin, Germany

Deiji & Co. - Eco Online Store // San Diego, USA

Life Guides - Eco Centre and wellness retreat // Ebeltoft, Denmark
September 2017 - June 2021 Berlin, Germany

Opus International Consultants

Architectural Graduate

- Drafting of D.A. B.A. and full construction drawings
- 3 dimensional modelling with Revit software
- Rendering
- Coordination drawings with other disciplines (structural, mechanical, landscape, surveyors etc)
- Writing
- Presentations
- Client meetings
- Coordination and collaboration with construction trade contractors
December 2015 - March 2017 Australia

Magellan Space

Designer

- Spatial design and conceptual planning
- Graphic design
- Presentation design
- Research
- CAD drafting
- General Assistance

January 2015 - December 2015 Brisbane, Australia

Ellivo Architects

Architectural student position

- Drafting
- D.A. packages
- rendering assistance
- marketing plans
- presentations
- architectural writing
- social media
- and general assistance.
January 2014 - July 2014 Australia

Education

Queensland University Of Technology

Bachelor of design (Hons.)

January 2008 - December 2014 Australia

Queensland University Of Technology

Masters of Architecture

January 2015 - December 2015 Brisbane, Australia

Languages

English (Native),
German (Beginner),

Skills

Art Direction, Brand Development, Cultural Research, Editing And Retouch, Image Curation, People And Empathy, Photography, Production Set Up, Project Coordination, Set Design, Trend Analysis, Visual Coaching,