Assistant Manager - UI/UX
Aditya Birla Fashion and Retail Limited
www.abfrl.com/
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SUMMARY

6+ years’ experience hands-on work and leading strategy and production of tidy, thorough UX deliverables and best practices:
● Requirement gathering, market and user research, scenarios, personas, site maps, process flows, wireframes, prototypes, low fidelity and high fidelity designs, functional specif… Read More
SUMMARY

6+ years’ experience hands-on work and leading strategy and production of tidy, thorough UX deliverables and best practices:
● Requirement gathering, market and user research, scenarios, personas, site maps, process flows, wireframes, prototypes, low fidelity and high fidelity designs, functional specifications.
● Information Architecture
● Storyboarding
● Design system
● Interaction design
● Brand Guideline
● Analytics
● History of pleasant and effective team leadership working with UX people, visual designers, developers, executives and stakeholders.
● Optimizing User Experience through clear content, simple navigation and dynamic design.

MY APPROACH

I believe good design is usable, simple and attractive. In order to create good design, it requires a fine balance of user empathy, usability, aesthetics and a deep understanding of users.
More interested to learn human and human thinking, emotions - how it works in design and experience. I believe in human centered designing.
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