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For over 15 years I’ve been at the intersection of strategy, design, and technology, 
merging expert knowledge in visual design, UI/UX design, brand strategy and brand design.

I believe that by using design as a “foundation” vs. a “veneer” we can influence business decisions that reinforce a single brand … Read More

For over 15 years I’ve been at the intersection of strategy, design, and technology, 
merging expert knowledge in visual design, UI/UX design, brand strategy and brand design.

I believe that by using design as a “foundation” vs. a “veneer” we can influence business decisions that reinforce a single brand message; delivering a holistic consumer experience that guides the audience to the right choice from awareness to product use.

Throughout my career, I’ve served as design manager, brand designer, user experience lead, and creative design strategist within the consulting industry and for global Fortune 500 companies, connecting the rapidly changing worlds of design and business.

In solving strategic design and experience challenges for brands, I apply a process of cross-pollination while in ideation phase, utilizing my diverse background and professional experience as one discipline, taking cues from everything I’ve learned working in architectural design, photography, graphic design, web design and UX design. This allows me to create and deliver the best engaging solutions that result in long-lasting meaningful connections across physical, digital and sensory touchpoints.

My work received several national awards including:
• The DTC National Advertising Awards in 2012 for Best Multicultural Campaign; Novartis – Diovan™ “Warning Sign” and Best Multicultural Campaign; Novartis – Reclast™ “Experience”.
• Travel Weekly Magellan Awards in 2011 for Best Airline Marketing Campaign Aerosvit “We Connect You”.
• HSMAI Adrian Awards in 2009 for Best Airline Loyalty Program; Lufthansa “Movie Night” and Best Outdoor Signage; Turkish Tourism Board “Times Square”.

I'm Fluent in design process and project management, collaboration and teamwork skills, mentoring, design apps – Adobe CS, PowerPoint and Keynote, UI/UX apps – OmniGraffle, Sketch, WordPress, and digital video apps – Final Cut Pro and Adobe Premiere.

Member of the AIGA, The ONE Club and the Art Directors Club. Along my Masters in Branding degree, I also holds a BA in Architecture from The School of Fine Arts, a professional certificate in UX Design from General Assembly NYC, and a professional certificate in Advertising from NYU.
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  • Associate Director, Global Design Innovation
    Bayer Consumer Health — Whippany, NJ, USA
  • Design Strategist. UI/UX Designer.
    Promethean Design — NY, USA
  • UI/UX Design lead
    Ovis Creative — New York, NY, USA
  • ACD, then Creative Services Director
    Global Advertising Strategies — New York, NY, USA
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