Aislinn Race
Creative Director / Designer
Sacramento, CA, USASenior-level graphic designer with a proven track record of managing distributed teams while distilling business objectives into on-brand creative for print, digital, and environmental applications. Responsible for the implementation of revenue-generating design projects, from conception to launch, in these areas: advertising, consumer packaging, corporate identity, retail interiors and signage. Experienced with web design, usability, and digital marketing.
A passionate design generalist with diverse interests and experience, this curiosity-driven professional holds a zest for research-based practice. Leveraging strategic vision and creativity to deliver high-impact design within a dynamic studio is the ultimate goal—whether that means continuing along the in-house path or pivoting to agency work. The ideal fit would be onsite or remote as part of a cross-functional team, with opportunities for travel.
A passionate design generalist with diverse interests and experience, this curiosity-driven professional holds a zest for research-based practice. Leveraging strategic vision and creativity to deliver high-impact design within a dynamic studio is the ultimate goal—whether that means continuing along the in-house path or pivoting to agency work. The ideal fit would be onsite or remote as part of a cross-functional team, with opportunities for travel.
Work Experience
Babeland
Creative Director
Effectively led design projects to support marketing and develop the brand into a nationally recognized trendsetter within the adult retail sector. Infused health-and-wellness values into brand creative, building resonance with mainstream customers and successfully navigating industry-specific perception challenges. Drove year-over-year growth through advertising, co-branded relationships, strategic product line additions, in-store event marketing and social media outreach. Partnered with internal stakeholders to build consensus, launch cross-platform initiatives, support business operations, and maintain brand consistency. Established in-house Creative Department, supervised contractors, coordinated production, and defined standards.
• Planned display advertising, established baseline reporting, and grew returns up to 600%
• Leveraged design understanding into new skills for successful build-out of retail locations
• Facilitated site mapping and directed creative for ecommerce rebuild, lifting sales by 11%
• Increased perceived value and sales of core products with branded packaging design
• Conceived values-driven, photography campaign that significantly increased inclusive representation and model diversity in marketing imagery
• Planned display advertising, established baseline reporting, and grew returns up to 600%
• Leveraged design understanding into new skills for successful build-out of retail locations
• Facilitated site mapping and directed creative for ecommerce rebuild, lifting sales by 11%
• Increased perceived value and sales of core products with branded packaging design
• Conceived values-driven, photography campaign that significantly increased inclusive representation and model diversity in marketing imagery
2006
- 2017
California, United States
Center For Economic Development
Graphic Designer / Webmaster
Designed marketing and identity collateral for the Center for Economic Development as well as for collaborative projects with several county, state, and federal stakeholder organizations.
• Improved site UI/UX, added ecommerce integration, and streamlined content via rebuild
• Established publication template and designed covers for a 21-book annual report series
• Supported the organization with art and guidelines through two identity changes
• Improved site UI/UX, added ecommerce integration, and streamlined content via rebuild
• Established publication template and designed covers for a 21-book annual report series
• Supported the organization with art and guidelines through two identity changes
2002
- 2007
California, United States
Hang Ups Framing & Design
Advertising Manager
Negotiated and administered advertising contracts for general marketing
as well as to promote onsite events and art exhibitions.
as well as to promote onsite events and art exhibitions.
2004
- 2006
California, United States
California State University Chico
Interim Art Director, Office of Public Affairs & Publications
Provided art direction and layout expertise for key university publications while working with on- and off-campus printing services, artists, authors, etc.
2001
- 2002
California, United States
Moon Travel Handbooks, Avalon Publications
Freelance Illustrator / Photographer
Drew camera-ready illustrations for inclusion in editorial layouts and traveled
Northern California as a photographer.
Northern California as a photographer.
1996
- 1999
California, United States
Freelance
Creative Director / Designer
I work as an independent designer and branding consultant. The bulk of my work falls within the realm of graphic design but I also provide artist services, copy writing, exhibit work, branding and environmental design services.
2000
-
California, United States
Education
California College Of The Arts
MA Curatorial Practice
Thesis work on popular image appropriation and recension.
2006
California, United States
California State University, Chico
Dual BA Communication Design & Fine Art
Major concentrations in Graphic Design as well as Painting & Drawing, with a Minor in Art History and additional studies in Photography and Sculpture.
2004
California, United States
Skills
Adobe CC,
Advertising,
Art Direction,
Branding,
Copywriting,
Corporate Identity Development,
Creative Direction,
Creative Planning,
CSS,
Curating,
Digital Photography,
Exhibit Design,
Graphic Design,
Hand Drafting,
Hand Drawing,
HTML,
Interior Design,
Marketing Strategy,
Merchandising Design,
Packaging Design,
Project Management,
Retail Design,
Sculpture,
Signage Design,
Space Planning,
Staff Management,
Visual Design,
Visual Merchandising,
Web Design,