Senior User Experience (UX) Designer for Kelley Blue Book's (KBB) Product Development Team—primarily focused on product design and strategy for leads based products for Affiliate Partners on KBB.com and syndicated KBB products offsite for Tier 1, Tier 2 and Tier 3 client's websites. Originally started on the Ad Product team, creating custom and endemic content, ad campaigns and branded experiences for OEM clients on KBB.com and KBB's Facebook page. Moved to the KBB.com Product Development side of the house to learn more about product development and to dive deeper into learning UX overall—information architecture, interaction design, prototyping, etc.

Art Director for The Proactiv Company (TPC), a joint venture between Nestlé Skin Health S.A. and Guthy-Renker LLC (GR), a leading direct marketing company. Lead Art Director (aka Social Media Maven) for conversion-centered, performance marketing through all of Proactiv's social media channels—Facebook, Instagram, Snapchat, Youtube, Twitter and Pinterest—as well as email and digital display campaigns and custom landing page experiences for the digital acquisition team. Worked closely with key stakeholders to plan and execute effective multichannel marketing strategies that delivered against key performance metrics to achieve specific business goals. Art Director for a team of in-house designers and copywriters, working together to conceptualize and execute fresh and innovative multichannel creative content that delivered on those goals. Partnered with Lieberman Productions, Proactiv’s video production company in San Francisco, providing Art Direction for original video content and custom photography for all of Proactiv's digital acquisition efforts, often involving celebrity and influencer talent. Created an onsite photo studio for Proactiv's creative and PR teams to use for shooting smaller scale, grassroots efforts, photography and video content in-house. Scrum Master certified and creative lead for TPC’s digital acquisition scrum team, the highest volume scrum team in Proactiv at the time, working in an agile, cross-functional team environment. Mentor to the creative team and stakeholders in all things social media and digital acquisition, especially for new hires and also during the transition following Nestlé's acquisition of Proactiv, where two creative teams were merged into one.

Web Designer and Art Director on the Digital Acquisition Team with a strong focus on social media marketing and new customer acquisition for Proactiv+, Proactiv and X Out skin care, and Wen hair care product lines.

Art Director leading design development for digital campaigns, websites, print collateral, advertising, social media content, OOH and brand identity for clients such as: UCLA Law, Metropolitan Water District, Rideshare Thursday, First 5 California, Oakwood Worldwide, East West Bank, Southern California Gas Company, Go Solar California, Foundation for Sustainable Waste Resources, and St. John’s Healthcare.

Developed and instructed curriculum for fourteen unique classes for the Associate of Science degree in Design and Multimedia. Courses focused on multimedia, online delivery, Adobe CS5, design and business best practices, marketing, self promotion, presentation skills, interviewing and final portfolio development. Led development of brand identity and accompanying promotional tools for program statewide. Organized and hosted engagements for student’s professional development and association involvement.

Designed and managed print production for clients such as Rayonier, Harbinger, Youth Crisis Center of Jacksonville, and American Hospice. Managed print production from pre-flight to press to final delivery to ensure quality standards and exceed delivery goals within budget.

Lead and managed all communications design development GSGC and GSUSA brands. Co-managed GSGC’s social media presence on Twitter, Facebook, Ning and Blogger. Oversaw internal procedures such as traffic, timelines, production, vendor estimates, file organization, photo libraries, and technology (hardware and software).

This Certificate in User Experience is awarded by Nielsen Norman Group,
a world leader in UX design and research, to Amber Gusa in recognition of completing 30 hours or more of rigorous user experience training and passing the related exams. This status demonstrates a high
level of dedication to UX education, and a strong commitment to the field of UX. The topics studied provide a solid foundation that rounds out
personal, practical experience. This UX Certification (UXC# 1034258) was achieved on 21 January 2020.