Arunima Agarwal

New York, NY, USA
A creative and analytical thinker, Arunima believes brands are a reflection of a human truth. A recent graduate of the Masters in Branding program with a background in Business Administration, she uses her past experience in copywriting, client servicing and design management to identify consumer needs and their influence on design. She is a proactive team player, a bold leader and curious by nature.

Work Experience


Brand Strategy Consultant

Working independently with brands to create strong foundations and frameworks.
Creating and implementing a unique positioning and their implication on tactics and executions.
Monitoring the creative expressions of the strategy.
Creating content for new and existing brands in the form of tag lines and digital media.

Highlight projects:

MoMA, 2014
Created a visual merchandizing strategy for the MoMA store.

BOW NYC, 2014
Created the brand strategy for a high-end fashion startup.

Velvet Nation, 2013
Consulted as a copywriter for a leading German beer brand and helped in internal branding for the studio.
2013 - 2014 New York, New York, United States

Fahrenheit 212

Idea Development Associate

April 2015 - Present New York, New York, United States

Lemon Design

Design Manager

Managed design teams right from drafting proposals and briefs to client presentations and quarterly revenues.

Conducted initial design research, incorporated feedback and monitored the design process.
July 2012 - July 2013 Pune, India

Lemon Design

Content and Client Servicing

Managed internal social media, PR and networking for the studio.
Steered client servicing and project management for the team.
May 2011 - July 2012 Pune, India

Lemon Design


Began as a copywriter, aiding concept ideation and brand positioning.
November 2010 - April 2011 Pune, India

Bennett Coleman & Co.

Space Advertiser

Marketed space for advertisements in special issues of leading newspapers.
Researched, analyzed and identified potential clients by keeping a close watch on new entrants and existing behemoths in varied industries.
2010 - Pune, India


Retail Manager

Set up a franchise in the city of Pune for the leading brand of hand block printed apparel in India.
Responsible for initial business development alongside staff training.
Always aimed for increased footfall in the store through intuitive customer service and efficient inventory management.
Duties also included budgeting and sales.
2009 - 2010 Pune, India


School Of Visual Arts (SVA)

Masters in Professional Studies in Branding

An intensive one year course focused on learning how to think and create frameworks to guide brand, design and business development, critically evaluate brand, business, marketing and design strategies and master the intellectual link between leadership and creativity.
September 2013 - August 2014 New York, New York, United States

Symbiosis College Of Management Studies - UG

Bachelors in Business Administration

Course Work: Micro & Macro Economics, Accounting & Finance, International Trade, Human Resource Management, Marketing, Statistical Methods, Business Law, Organizational behavior, Quality Management, MIS, Business Entrepreneurship, E-Business, CRM, Corporate Management
June 2006 - March 2009 Pune, India


English (Advanced),
Hindi (Fluent),


Brand Positioning, Brand Strategy, Branding, Consumer Insights, Copywriting, Design Strategy, Internal Branding, Project Management, Trend Analysis,

Self-Initiated Project

BrandAnatomy, 2014

Created a self-driven blog as a part of a 100 Day Project in School of Visual Arts. It dissects the brand anatomy into 100 parts integral for differentiation when placed in the right strategic fit.