• Working on a B2C web product using and implementing the UCD process. Introducing and sharing UCD methodologies knowledge with stakeholders.
• Organising and running a variety of discovery, research, ideation & testing workshops with the squad (eg. moderated user testing)
• Analysing raw data and funnels, collaborating with the data team to deep dive into the root of the problem. Using the data to observe the performance of the product. Visualising key findings to communicate with the rest of the business. Using key findings to strategise the next steps.
• Running regular testing, user interviews, and observing user's behaviour through data and Hotjar to help drive design decisions on new and current features that would bring value to our users and experience.
• Collaborating with product managers to make decisions on improvements' prioritisation to plan quarterly OKRS and roadmap for the whole squad.
• Collaborating with design, marketing, and development teams to build a component library and a style guide from scratch that is accessible and follows WCAG requirements.
• Delivering high-quality designs using Figma. Creating prototypes for user testing and demonstrating product functionality to stakeholders.

• Worked as a solo designer for 6 months focusing on two apps (mobile and web), facing our clients and their customers. Designs I have worked on helped Onvi (previously Wi5) to raise £4.37 million in their round A funding.
• Analysing data using google analytics and amplitude platform to understand the performance of the delivered feature. Performing user interviews and user testing to understand users' needs and behaviour.
• Using user feedback, research, and testing applications such as usabilityhub.com to help drive design decisions on new and current features that would bring value to our users, their business, and experience.
• Working closely with product manager and dev team to make decisions on feature prioritisation to best benefit our clients, their customers, and our business.
• Creating user flows to plan out end-to-end experience, using user flows when designing wireframes
• Building component library and a style guide from scratch to use in UI designs for two platforms: Customer app and merchant dashboard, for consistency throughout the product
• Creating prototypes with Figma to use in user testing and demonstrating feature functionality to stakeholders, sharing it with other teams to gather their feedback on the feature.
• Working with the team of designers on Wi5 rebrand to Onvi. Adapting new UI to the existing product structure.

• Creating user-centered experiences in products using qualitative and quantitative research to help drive design decisions.
• Building design systems and using them to create modern interfaces for leading clients in finance, telecommunications, and media industries.
• Regularly collaborating with clients' in-house marketing and research teams, presenting ideas & solutions to the stakeholders, using evidence from the research to explain my decisions.