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Hi, I am André Felipe Ribeiro. Some people call me André, others call me Felipe, but some just call me Ribeiro. I have already thought about how I actually prefer being called, but in the end I couldn't decide (so please feel free to call me as you wish).

I was born in Brasília, the capital of Brazil. I started working… Read More
Hi, I am André Felipe Ribeiro. Some people call me André, others call me Felipe, but some just call me Ribeiro. I have already thought about how I actually prefer being called, but in the end I couldn't decide (so please feel free to call me as you wish).

I was born in Brasília, the capital of Brazil. I started working in the design business more than 9 years ago and since then I have been modifying my aim little by little. In the beginning I used to do everything: folders, banners, emails marketing, hotsites and portals, etc. After one year working at Brasil Telecom (one of the biggest Telecoms in Brazil) I decided to follow a different path.

That was when I resolved to focus on Internet. Over several years I worked in a variety of agencies, from the smaller ones to the not so small - those part of international groups (such as Agência Click Isobar). I even had the pleasure of working in London (Waste Creative) for 6 months while I was studying there.

Then I came back to Brazil to finish my university studies and had the experience of working in a Promo Agency (Monumenta) and a traditional agency as well (BorghiErh / LOWE) working with print ads, banners, design stands and packages, etc.

Throughout these years I had the pleasure of meeting some great people (and some not so great), incredible places (while some not so incredible) and day after day I always tried to learn and grow a little bit more.

Only after all of this could I figure out that creativity is very important, though a good art director must understand what the client (and the clients thereof) really needs. Making something only pretty is definitely not enough. What you create has to work. And to create something that really works we must sweat first.

But the biggest lesson that I learned was to always fight with keenness, passion and enthusiasm in everything that I decided to do, no matter where or when or under which circumstance in my life. Read Less
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