Amy Dokken

CreaSource, Inc. / Studio Starfish

Minneapolis, MN, USA
With over 14 years in the toy industry I have a great sense of what it takes to make a great product and the savoir faire to bring the ideas to life.
I love all things creative and am passionate about design, photography, film and music!

Work Experience

CreaSource, Inc.

Owner / Creative Director

Full service product development, design and consulting firm taking products/ideas/services from conception to market

Consultant for emerging toy companies, small businesses and product designers; Provide information relating to process and timelines of product development, recommend relevant manufacturing sources, advise on manufacturing standards and inspection requirements as well as market and trend research

Product design and illustration

Graphic design including brochures, postcards, promotional materials, catalogs, book layouts, logo development, technical design

Photography including commercial, products, events, portraiture, corporate, fine art, exhibitions
Website and blog design and development

Key clients include: Philanthrokidz, Gaia Tree Toys, Manhattan Toy, MN State Representative Ryan Winkler, Erin Johnson Photography, Minneapolis Cupcakery, Sweet Treats, Global Wind Energy Council, ISU Corp., AIGA, Realia by Jen and Synovis Life Technologies
July 2006 - Present Minneapolis, Minnesota, United States

Studio Starfish

Owner / Photographer

Upscale boutique photography studio specializing in creative wedding photos, fashion, boudoir and modern portraits

Editorial, lifestyle images with an artistic flair

Offering specialty, custom-designed products including invitations, press-printed cards, coffee table books, hand-crafted albums, gallery prints, etc.
July 2006 - Present Minneapolis, Minnesota, United States

Blip Toys

Director of Brand Development and Social Media

Drive creative vision of product lines for a trend-forward, fast-paced market leader in the toy industry

Manage both internal and external team of graphic and product designers to bring high-profile, award-winning product line and package designs to fruition within budget and time constraints

Oversee product development process from concept to post-launch analysis within confines of budget goals, product integrity, timelines and licensor parameters

Primary liaison with licensors for building business plans, product line strategy, product development, and brand presentations

Extensive experience directing communications, reviews and negotiations with overseas and domestic suppliers to ensure new products meet all company requirements such as manufacturability, legal, quality and safety standards, pricing and delivery timelines

Key licensed product lines include: Disney, Marvel, Sanrio, Nickelodeon, WWE and Mattel
February 2011 - January 2014 Minneapolis, Minnesota, United States

Manhattan Toy

Manager of Technical Development and Sourcing | Product Design and Development

Manage, train and inspire internal technical development team

Develop budget for department and manage expenses to budget

Drive company initiatives to procure and qualify new suppliers, technologies and resources

Create development tools to ensure product integrity, timeline execution and product milestone achievement

Travel to overseas and domestic suppliers to provide direction on new products and resolve issues related to manufacturability, cost and timelines

Lead cross-functional team communication to ensure company-wide adherence to deadlines and facilitate accountability among departments

Conceptualize, illustrate and develop product designs to meet launch milestones, quality and safety standards, play value, age appropriateness and marketing guidelines

Review, validate and negotiate quotations and recommend and implement cost savings adjustments for products

Perform break-even analysis and profitability studies for new products to determine feasibility

Lead cross-functional status meetings related to development

Assign suppliers to projects based on capabilities, parameters, relationship and capacity

Responsible for scouting, sourcing and the qualification of new suppliers, technology, and materials

Create and implement product launch schedules and milestones

Research style and design trends and incorporate relevant themes, color and imagery into product design

Ensure functional validity of new products through consumer research and child testing

Art direction and management of external design resources

Oversee the creative direction, hire talent, style photoshoots and implement design layout for product catalogs
October 1999 - July 2006 Minneapolis, Minnesota, United States


University Of Minnesota

BA Theatre, Journalism, Film Studies

August 1990 - May 1995 Minneapolis, Minnesota, United States


French (Conversational),


Photoshop, Adobe Illustrator, Aperture, Basic Knowledge Of CSS XHTML And Flash, Dreamweaver, Indesign, Lightroom, Microsoft Excel, Microsoft Word, Muse, Powerpoint, WordPress,