Adarsh Menon
Senior Graphic Designer
Dubai, United Arab EmiratesA seasoned Creative Designer with over a decade of expertise in crafting compelling visual narratives. Passionate about the artistry of design across photography, digital art, and more, I’m committed to creating immersive experiences where form and color coalesce with purpose. Driven to transform ideas into visual impacts, my work is a testament to years of relentless exploration and innovation in the dynamic field of design.
Work Experience
SRMG
Senior Graphic Designer
• Spearheaded the creative overhaul of magazine layout design for Directions KSA, leading its transformation into List, resulting in a 40% uplift in reader engagement. Utilized cutting-edge visual design principles and innovative typography to enhance aesthetic appeal and readability.
• Pioneered and executed dynamic social media design strategies for List, achieving a 50% surge in digital footprint and a 20% uptick in audience engagement through strategic content visualization and engaging infographic designs.
• Remodeled compelling and persuasive pitch decks for List-related events and content shoots, utilizing advanced graphic design and branding expertise to secure project proposals with a 75% conversion rate, emphasizing creative direction and storytelling.
• Pioneered and executed dynamic social media design strategies for List, achieving a 50% surge in digital footprint and a 20% uptick in audience engagement through strategic content visualization and engaging infographic designs.
• Remodeled compelling and persuasive pitch decks for List-related events and content shoots, utilizing advanced graphic design and branding expertise to secure project proposals with a 75% conversion rate, emphasizing creative direction and storytelling.
September 2022
- April 2024
Dubai, United Arab Emirates
Niche Arabia
Art Director
• Regulated the design department structure, resulting in a 30% increase in team efficiency and productivity. Implemented strategic time management and problem-solving techniques to streamline creative processes, enhancing creative workflow and design quality.
• Collaborated with the marketing team to launch successful branding campaigns for 5 different product lines, achieving a 15% boost in brand awareness and a 20% growth in sales. Applied expert knowledge in color sense and theory to enhance brand identity, utilizing digital media and creative direction to maximize impact.
• Mentored Graphic Design Interns, cultivating a culture of creativity and innovation, which halved project turnaround times and improved the overall quality of design work through effective leadership and ideation.
• Collaborated with the marketing team to launch successful branding campaigns for 5 different product lines, achieving a 15% boost in brand awareness and a 20% growth in sales. Applied expert knowledge in color sense and theory to enhance brand identity, utilizing digital media and creative direction to maximize impact.
• Mentored Graphic Design Interns, cultivating a culture of creativity and innovation, which halved project turnaround times and improved the overall quality of design work through effective leadership and ideation.
November 2020
- October 2021
Riyadh, Saudi Arabia
Freelancer
Senior Graphic Designer
• Demonstrated expertise in conceiving and executing comprehensive visual identity strategies for a diverse client base, boosting brand awareness by 30% through expert application of digital and print design principles, including illustration and storytelling. Enhanced creative campaigns and digital branding for temporary, freelance, and long-term projects, showcasing versatility across freelancing engagements.
• Developed and delivered creative advertising content across various media channels, leading to a 20% increase in customer engagement and sales conversion rates through innovative design and effective use of typography and color theory. Emphasized content strategy and multimedia advertising, leveraging skills in temporary and freelance settings to produce high-impact results.
• Collaborated with clients to develop user-centric eCommerce and non-eCommerce website layouts, increasing online sales by 15% through intuitive UI/UX design and effective image editing techniques. Catered to both full-time and freelance projects, applying web development principles for enhanced digital experiences, demonstrating flexibility and adaptability in freelancing roles.
• Developed and delivered creative advertising content across various media channels, leading to a 20% increase in customer engagement and sales conversion rates through innovative design and effective use of typography and color theory. Emphasized content strategy and multimedia advertising, leveraging skills in temporary and freelance settings to produce high-impact results.
• Collaborated with clients to develop user-centric eCommerce and non-eCommerce website layouts, increasing online sales by 15% through intuitive UI/UX design and effective image editing techniques. Catered to both full-time and freelance projects, applying web development principles for enhanced digital experiences, demonstrating flexibility and adaptability in freelancing roles.
December 2015
- November 2019
Dubai, United Arab Emirates
Be Unique Group
Senior Graphic Designer
• Orchestrated the development and execution of logo and brand identity strategies for Be Unique Group and its subsidiaries, achieving a 20% increase in market recognition through strategic branding and advanced graphic design, showcasing a robust portfolio.
• Led a dynamic team of designers, overseeing the creation of social media designs and landing pages that elevated client satisfaction levels by 30% through creative leadership and innovative visual design solutions, employing Adobe InDesign and Photoshop skills.
• Collaborated with cross-functional teams to establish a highly efficient design department, boosting productivity by 40% through strategic leadership and effective ideation processes, enhancing project management and collaboration efficiency.
• Led a dynamic team of designers, overseeing the creation of social media designs and landing pages that elevated client satisfaction levels by 30% through creative leadership and innovative visual design solutions, employing Adobe InDesign and Photoshop skills.
• Collaborated with cross-functional teams to establish a highly efficient design department, boosting productivity by 40% through strategic leadership and effective ideation processes, enhancing project management and collaboration efficiency.
October 2014
- October 2015
United Arab Emirates
Affinity Express
Junior Graphic Designer
• Revitalized offshore client marketing campaigns by designing innovative newspaper ad designs, boosting engagement by 20% and elevating click-through rates by 15% through artistic innovation and targeted branding strategies.
• Directed the creative design process across all advertising projects, implementing rigorous quality control and creative feedback mechanisms that enhanced design quality and uplifted client satisfaction by 10%.
• Empowered team members by orchestrating mentorship and tailored guidance on special projects, amplifying productivity and morale by 30% through strategic AB testing, focused artistic development, and cohesive team collaboration.
• Directed the creative design process across all advertising projects, implementing rigorous quality control and creative feedback mechanisms that enhanced design quality and uplifted client satisfaction by 10%.
• Empowered team members by orchestrating mentorship and tailored guidance on special projects, amplifying productivity and morale by 30% through strategic AB testing, focused artistic development, and cohesive team collaboration.
March 2014
- June 2014
India
Education
Florence Design Academy
Master's in Graphic Design
February 2017
- March 2018
Florence, Italy
Symbiosis Institute Of Design
Bachelor in Communication Design
April 2010
- April 2014
India
Languages
English (Fluent),
Hindi (Fluent),
Malayalam (Native),
French (Conversational),
Skills
Adaptability,
Adobe Creative Suite,
Artistic Sensibility,
Attention To Detail,
Brand Development,
Branding,
Budget Management,
Client Relations,
Color Theory,
Communication,
Creative Direction,
Critical Thinking,
Cultural Awareness,
Customer Service,
Data Visualization,
Decision Making,
Digital Illustration,
Effective Teamwork,
Environmental Design,
Identity Design,
Infographics,
Innovative Thinking,
Mentoring And Coaching,
Negotiation Skills,
Packaging Design,
Photo Editing,
Photography,
Presentation Skills,
Print Layout,
Problem-Solving,
Project Management,
Rapid Workflow Efficiency,
Responsive Design,
Strategic Design Thinking ,
Team Leadership,
Time Management,
Typography,
Visual Storytelling,