Showcase & Discover Creative Work

Adam Letherby

Philadelphia, PA, USA
717-507-6968
For me, design isn’t what I do, it’s who I am and creativity reigns supreme. Whether I am working on my sketching, graphic design, or even coding, I find that creating things is where I am the most at home.
Work Experience
Palmyra, PA, USA
Mar 2013Present
Bare Performance Nutrition
Designer
Redesigning current product branding and graphics for a new workout supplement product launch and working with manufacturers to develop shrink sleeve labels for bottle production and distribution.
Vienna, Austria
Mar 2013May 2013
Ventura Career
Consultant
Developing brand identities, logos, and multimedia graphics for a start-up international recruiting company in Vienna, Austria.
Princeton, NJ, USA
Jun 2012Jul 2012
Consultant
Provided contemporary packaging design research as well as developed sketches and mock ups for concept ideation process. Utilized materiality and human interaction methods to create commercial food packaging.
Philadelphia, PA, USA
Aug 2009May 2012
Philadelphia University
Shop Monitor
Supervise the shop environment, sell materials, maintain machine equipment, and instruct proper material and machine usage.
Client Sponsored Work
CHIEF DESIGNER
Philadelphia University Red Bull Flugtag Team I July 2012 - September 2012
Selected by Red Bull to design and build a flying craft for the 2012 Red Bull Flugtag being held in Philadelphia. Lead a multidisciplinary team through the ideation, development, and building of the craft. Also designed graphics for team wear and produced PR information for media coverage.

CAPSTONE PROJECT
Philadelphia University | September 2011 - May 2012
Developed ethnographic and empirical research within children’s health and their interaction with the environment around them. Developed an interface and electronic device that presents health information in an engaging, qualitative way and turns health into a game.

SPONSORED PROJECT with MBRELA
Philadelphia University | September 2011 - January 2012
Multi-university project with Lincoln University in the UK and San Jose State University developing a line of products that grace a tabletop with honesty and simplicity.

SPONSORED PROJECT with PHILIPS
Philadelphia University | September 2011 - December 2011
Performed ethnographic research within the healthcare industry to find design opportunities. Presented the opportunity to increase nutrition in the college setting by informing students of their portion sizes and how unknown calorie consumption can affect health.

SPONSORED PROJECT with AVENUES
Philadelphia University | September 2010 - December 2010
Designed a bag line focusing on ergonomics and lifestyles using market analyses and demographic research to benchmark the designs.
Education
Philadelphia, PA, USA
Aug 2008Jul 2012
Philadelphia University
Bachelors of Science in Industrial Design
Milan, Italy
Jan 2010May 2010
Nuova Accademia Di Belle Arti Milano (NABA)
Study Abroad
Studied Interactive Design, Graphic Design, and Interior Design Projects with Industry Professionals
Languages
 
English (Native), Italian (Beginner)
Skills
 
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Concept Development, Digital Rendering, Hand Rendering, Ideation, Model-Making, Sketchbook Pro, Solidworks
Awards
2012
2nd Place in the Design Learning Challenge
Recognition
Selected to Design and Build A Glider for the 2012 Red Bull Flugtag

Work Displayed During NASAD Accreditation 2011

Fourth Place Winner Innovative Office Products Sprint Project 2011