Adam Letherby

Freelance Designer

Philadelphia, PA, USA

Work Experience

Design Tree

Founder & Designer

As a design consultant, I provide concept development, 3d modeling, print and digital media services for clients. I have rapid prototyped products for the personal electronic and toy industries, produced point of purchase and display designs for high profile clients, and have also produced print media for local community events and weddings.
January 2015 - Pennsylvania, United States

Bare Performance Nutrition


Redesigned three different products developing engaging and informational
graphics for a startup workout supplement company. I worked side by side
with manufacturers to develop shrink sleeve and sticker based labels for their
multi-product line. I also produced custom hand-made printed apparel for their
online retail site as well as worked on their website to update current products
and offers.
March 2013 - June 2014 Pennsylvania, United States

Ventura Career


I developed brand identities, logos, and multimedia graphics for a start-up international recruiting company in Vienna, Austria.
March 2013 - May 2013 Austria



Provided contemporary packaging design research as well as developed sketches and mock ups for concept ideation process. Utilized materiality and human interaction methods to create commercial food packaging.
June 2012 - July 2012 Princeton, New Jersey, United States


Philadelphia University

Bachelors of Science in Industrial Design

August 2008 - July 2012 Philadelphia, Pennsylvania, United States

Nuova Accademia Di Belle Arti Milano (NABA)

Study Abroad

Studied Interactive Design, Graphic Design, and Interior Design Projects with Industry Professionals
January 2010 - May 2010 Milan, Italy


English (Native),
Italian (Beginner),


Industrial Designers Society Of America (IDSA)

2nd Place in the Design Learning Challenge



Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Concept Development, Digital Rendering, Hand Rendering, Ideation, Model-Making, Sketchbook Pro, Solidworks,

Client Sponsored Work

Philadelphia University Red Bull Flugtag Team I July 2012 - September 2012
Selected by Red Bull to design and build a flying craft for the 2012 Red Bull Flugtag being held in Philadelphia. Lead a multidisciplinary team through the ideation, development, and building of the craft. Also designed graphics for team wear and produced PR information for media coverage.

Philadelphia University | September 2011 - May 2012
Developed ethnographic and empirical research within children’s health and their interaction with the environment around them. Developed an interface and electronic device that presents health information in an engaging, qualitative way and turns health into a game.

Philadelphia University | September 2011 - January 2012
Multi-university project with Lincoln University in the UK and San Jose State University developing a line of products that grace a tabletop with honesty and simplicity.

Philadelphia University | September 2011 - December 2011
Performed ethnographic research within the healthcare industry to find design opportunities. Presented the opportunity to increase nutrition in the college setting by informing students of their portion sizes and how unknown calorie consumption can affect health.

Philadelphia University | September 2010 - December 2010
Designed a bag line focusing on ergonomics and lifestyles using market analyses and demographic research to benchmark the designs.