Showcase & Discover Creative Work

Adam Letherby

Philadelphia, PA, USA
For me, design isn’t what I do, it’s who I am and creativity reigns supreme. Whether I am working on my sketching, graphic design, or even coding, I find that creating things is where I am the most at home.

Work Experience

Bare Performance Nutrition

Designer

Redesigning current product branding and graphics for a new workout supplement product launch and working with manufacturers to develop shrink sleeve labels for bottle production and distribution.
March 2013 - Present Palmyra, Pennsylvania, United States

Ventura Career

Consultant

Developing brand identities, logos, and multimedia graphics for a start-up international recruiting company in Vienna, Austria.
March 2013 - May 2013 Vienna, Austria

Brandimation

Consultant

Provided contemporary packaging design research as well as developed sketches and mock ups for concept ideation process. Utilized materiality and human interaction methods to create commercial food packaging.
June 2012 - July 2012 Princeton, New Jersey, United States

Philadelphia University

Shop Monitor

Supervise the shop environment, sell materials, maintain machine equipment, and instruct proper material and machine usage.
August 2009 - May 2012 Philadelphia, Pennsylvania, United States

Education

Philadelphia University

Bachelors of Science in Industrial Design

August 2008 - July 2012 Philadelphia, Pennsylvania, United States

Nuova Accademia Di Belle Arti Milano (NABA)

Study Abroad

Studied Interactive Design, Graphic Design, and Interior Design Projects with Industry Professionals
January 2010 - May 2010 Milan, Italy

Languages

English (Native),
Italian (Beginner),

Awards

Industrial Designers Society Of America (IDSA)

2nd Place in the Design Learning Challenge

2012

Skills

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Concept Development, Digital Rendering, Hand Rendering, Ideation, Model-Making, Sketchbook Pro, Solidworks,

Client Sponsored Work

CHIEF DESIGNER
Philadelphia University Red Bull Flugtag Team I July 2012 - September 2012
Selected by Red Bull to design and build a flying craft for the 2012 Red Bull Flugtag being held in Philadelphia. Lead a multidisciplinary team through the ideation, development, and building of the craft. Also designed graphics for team wear and produced PR information for media coverage.

CAPSTONE PROJECT
Philadelphia University | September 2011 - May 2012
Developed ethnographic and empirical research within children’s health and their interaction with the environment around them. Developed an interface and electronic device that presents health information in an engaging, qualitative way and turns health into a game.

SPONSORED PROJECT with MBRELA
Philadelphia University | September 2011 - January 2012
Multi-university project with Lincoln University in the UK and San Jose State University developing a line of products that grace a tabletop with honesty and simplicity.

SPONSORED PROJECT with PHILIPS
Philadelphia University | September 2011 - December 2011
Performed ethnographic research within the healthcare industry to find design opportunities. Presented the opportunity to increase nutrition in the college setting by informing students of their portion sizes and how unknown calorie consumption can affect health.

SPONSORED PROJECT with AVENUES
Philadelphia University | September 2010 - December 2010
Designed a bag line focusing on ergonomics and lifestyles using market analyses and demographic research to benchmark the designs.

Recognition

Selected to Design and Build A Glider for the 2012 Red Bull Flugtag

Work Displayed During NASAD Accreditation 2011

Fourth Place Winner Innovative Office Products Sprint Project 2011