Copywriting for digital and social media.

Creative concept development from ideation to client presentation for:
Visa, TD, RBC, CIBC, BMO, Sears, TRESemme, Reactine, Becel, Dove, Degree, Simple, Axe, MLSE, Alaska Airlines, Canadian Men’s Health Foundation, Janssen, Plantronics, McMaster, CarProof, BDO, Gluskin Sheff, IPC, Lantern, Genworth Canada, OneTouch, Ivari, Nicorette, SportCheck, UJA

Creative concept development from ideation to client presentation at the following agencies:
Razorfish, Inventa, BStreet Communications, and Cassels Brock Lawyers.

Working on new business pitches.

» Concept ideation, execution and presentation of big ideas.
» Kraft and sub-brands including Philadelphia, Cracker Barrel, Kraft Dinner, Tassimo, Kraft Peanut Butter, Crystal Light, Mio, Kool-Aid, Miracle Whip, Mayo, Jell-O, as well as Schneider Electric, and Ricoh.
» New business pitches.

Creative concept development from initial ideation to final client presentation, in a variety of media with a focus on digital and social engagement, as well as new business pitches.

@: DraftFCB, Publicis, Cundari, Wunderman, HendersonBasKohn, Sapient, Venture Communications, Immersion Media, LPi Group, TrojanOne, BoostCTR.

» Fisher-Price, Becel, Kellogg’s, BMW, Richard Ivey School of Business, Telus, Teambuy.ca, Rust-oleum. Purolator, SC Johnson brands, Kibbles 'n Bits, Dole, OLG Slots & Casinos, Ministry of Community and Social Services. Canadian Tire Hockey School, Bank of Montreal, Family Channel, Toyota, Sporting Life, Cenovus, Venture Communications’ site, Refund Management Services, Tim Horton’s, Maple Leaf Foods, Dr. Oetker, Nintendo DS, WagJag, Stouffer’s. Rogers, Labatt Blue, Blue Light, Alexander Keith's, Indigo, the Canadian Olympic Foundation, Jean Machine, Sunrise Records, VirginGaming, Pokerstars, Royal LePage TV, Ford, Microsoft Xbox, Kraft, BBQPrime, and T Café & Lounge

» Concept ideation and development of big ideas.
» Main accounts include Energizer, Pepsi, Weston Bakeries' brands, Rogers, Nikon, ConAgra Foods, Mosport, Indochino, Kobo, and Match Marketing Group.
» New business pitches.

» Brand lead for Yahoo! Canada, DHL, Heart & Stoke Foundation, Export Development Canada, and Smucker’s.
» Additional accounts include Cogeco, Tassimo, IBM, Kool-Aid, Sony Playstation, and Shredded Wheat.

» CBC, Campbell’s, Aleve, One A Day, Canadian Club, Gillette, Pepsi, FritoLay, Tropicana, Dole, Mitsubishi, Harrah’s, RBC, and Sears.

» Sprint, Dodge, Jeep, Chrysler, Washington Mutual, and Bank of America.

» Conception and implementation of campaign concepts.
» Coordination of marketing programs for the direct to consumer division.

Development and refinement of creative concepts in traditional media channels at the following agencies:

@: BBDO/Proximity Canada, Capital C Communications, Padulo Integrated Inc., JanRon Communications

» Kraft, Christie, Sears, Pharmasave, Campbell's Soup, BBDO New York, The Bay, Sealy, Delawana Inn, DNA11, Green Party, BiG Entertainment, Habitat for Humanity.

» Rogers, General Motors, Microsoft, Coca-Cola, and Bacardi.

• School of Media Studies: Copywriting Program
• Applicable theory and hands-on experience through an internship at MacLaren McCann

• Major in World History, Minor in Marketing
• Major courses of interest - Advertising, Direct Response Marketing, Integrated Marketing Communication, Marketing Management, and Market Research.