Launched and manage the direct-to-consumer healthy recipe website, healthecooks.com (Health eCooks), by collaborating with a team of web developers, web designers and programmers

Manage the company's recipe portfolio of over 1000 recipes by updating new and existing recipes, photography and videos, creating social media planners for B2B clients and cookbooks through Baldwin Publishing's content management system (CMS)

Develop and execute at least 5 new recipes a month in the in-house test kitchen and photo studio by collaborating with dietitians and chefs to: ensure quality and ease of preparation; recipes meet the qualifications of Health eCooks' featured diets (including, but not limited to heart healthy, gluten free, healthy kids, diabetic, bariatric, adventist, vegan and vegetarian); and produce original photography and videography

Create and oversee design assets and social media content for all social platforms (Facebook, Instagram, TikTok, Pinterest and LinkedIn) and B2B clients

Collaborate with the editorial team to write original SEO content and blog articles to enhance Health eCooks' internet presence

Collaborate with the marketing director to develop digital marketing campaigns to continuously increase paid and organic traffic to Health eCooks

Self-trained chef with over 7 years of experience working in a kitchen

Researched, developed and executed over 200 original and inspired recipes

Conceptualize, style, photograph and edit culinary dishes and photography for digital content creation/management, personal use, and events

Gained brand recognition through photography features on brands’ social media platforms, including Unicorn Snot, Kate Spade NY, Sweetzels, Paradise Fruit Co., CHEFMADE, Ocean Spray, Barilla and Sugar Plum Chocolates

Established a consistent brand and voice for La Bearded Lady across digital and social landscapes while building brand awareness through paid social media content

Designed the company brand identity and website and implemented a consistent voice across digital and print platforms

Design digital and print advertising materials to promote company and brand awareness and develop features in local magazines, including Bridgewater Lifestyle Magazine

Manage social media platforms to advertise brands, materials, promotions, and events

Increased office efficiency by overhauling the company's filing system, overseeing product shipping/receiving schedules, and managing customer and contractor communication

Perform accounting services, including but not limited to preparing check requests, bank deposits, expense reports, sales and purchase orders, and invoices weekly

Design advertising, social media, promotional, and point-of-sale (POS) collateral for over 200 national and international craft beer, cider, spirits, and specialty brands distributed throughout New Jersey

Create and implement design materials for brand launches (Demented Brewing Co., Ironbound Hard Cider, and Bell’s Brewery) and marketing campaigns (Stone Brewing IPA Madness, Dogfish Head Record Store Day, and Tröegs First Squeeze)

Manage social media platforms (Facebook, Instagram, and Twitter) by creating and scheduling daily content using Sprout Social to augment brand awareness

Perform photoshoots to create product and promotional images for social media, sales, and advertising materials

Collaborated with Founders Brewing Company’s New Jersey/Delaware Market Manager to redesign a series of POS materials to be distributed and utilized nationally

Manage the in-house print studio by operating large/small-format printers, perform inventories and supply orders, update and research suppliers/materials, and maintain expense records

I have been with Maude NY for the past three summers (2012, 2013, & 2014) as a creative intern and work collaboratively with a creative team to develop and execute entertainment advertising campaigns for clients such as Aljazeera America, eOne, Picturehouse, and Resorts Casino Atlantic City.

After being recommended by a professor at The College of New Jersey (TCNJ), the curator of the TCNJ Art Gallery hired me to create the advertising materials for two exhibitions, "Dialogue: Past, Present, Future" and "Art Amongst War." Each project involved developing a logo, invitation, poster, catalogue, wall cling, and exterior signage.

From the work that I developed as the designer for The College of New Jersey (TCNJ) Art Gallery, I was recommended by the art gallery curator to a TCNJ professor to be commissioned for a year long project to design the advertising materials for a lecture series, "Exploring Economic Justice: New Jersey, the Nation, and the World." The scope of this project includes developing a logo, eighteen to twenty posters, and a catalogue. I also work collaboratively with the TCNJ professor throughout the design process to provide design and printing recommendations.