Showcase & Discover Creative Work

Eric Valdez

Art Director

Detroit, MI, USA
248.217.0151
11 + years as a Graphic Designer focusing on web, print and interactive design and development for Fortune 500 clientele

8 + years as a Multimedia Designer focusing on creating interactive presentations in flash or video for digital formats.
Education
Detroit, MI, USA
Sep 2002Jun 2004
College for Creative Studies
Advertising Design
Ann Arbor, MI, USA
Sep 2004Jun 2006
University of Michigan
Graphic Design
Experience
Dearborn, MI, USA
Mar 2007
Art Director
• Ensured highest possible quality for various online media; websites, banners and emails
• Monitored progress of assigned projects through each phase of development; copy, production and research
• Worked closely with ACD, copywriters, designers, project managers, account executives and tech leads to meet deadlines
• Projects include but not limited to: Quick Lane, Genuine Service, Fordvehicles.com, Motorcraft, Ford Parts, Ford Owner, Lincoln Owner, Dollar General and National Geographic.
Dearborn, MI, USA
Jun 2006Mar 2007
Ford Motor Company
Graphic Designer/Developer
• Perform front and backend site/interface design for online B2C and B2B applications using html/css
• Develop design briefs from Usability Surveys/User Interviews
• Conceptualize identities through Focus Groups/User Observation/Questionnaires
• Projects include but not limited to: Jaguar, Land Rover, Ford ADS Business Office
Dearborn, MI, USA
Jan 2005Jun 2006
Ford Motor Company
Art Director
• Spearheaded the creation of graphic standards and processes; including an online graphic schedule board
• Performed front and backend design for online training intervention courses
• Interpret client’s creative needs
• Develop design briefs from gathered information
• Conceptualize identities through use of ‘icons’, layout and color palette for electronic and/or printed graphic materials
• Focused on html design, graphic design, and development areas for instructional design materials
• Created interactive presentations, introduction in Flash for publication on the WWW
• Projects include but not limited to: DORF, GAMT, ITIL-eLearning, Ford Finance, Architecture, Security, and TEM
Troy, MI, USA
Oct 1996May 2003
Fourth Generation Services
Multimedia Designer
• Interpret client’s creative and business needs
• Develop design briefs from gathered information
• Conceptualize identities through use of logos, layout and color palette for electronic and/or printed graphic materials
• Focused on html design, graphic design, and development areas for sales, advertising, and public relations materials
• Created interactive presentations, introduction in Flash for publication on CD format or the WWW
• Projects include: FordMSD.com, Bigthree.com, Ford Team Racing, Ford 2 Tier, MHCC (Michigan Hispanic Chamber of Commerce), USHCC (United States Hispanic Chamber of Commerce,) and AFMMD (Alliance of Ford Motor Minority Dealers)
Skills
 
Adobe After Effects, Adobe Illustrator CS5, Adobe InDesign CS5, Adobe Photoshop CS5, Cinema 4D, Dreamweaver, Final Cut Pro