Abhishek Rao

Director of Programming & Creative

Singapore, Singapore
Creating innovative & memorable material in the broadcast space.

Writing. Photographing. Learning from people, places and travel.

Work Experience

Fox International Channels

Director of Programming, Content & Communication.

Look after the Programming, Presentation & Creative functions for the FOX Sports network running from Singapore across the region.
November 2012 - June 2014 Singapore

Fox International Channels

Executive Producer, On-Air Promotions (Fox Sports)

November 2012 - June 2014 Singapore

ESPN Star Sports

Executive Producer, On-Air Promotions

- Leading a team of Producers & Senior Producers working on pan-regional promotions for Asia's leading sport broadcaster.
- Step by step supervision of creative concepts, scripts and execution.
- Scripting, producing, directing and editing marquee On-Air Promotions for the network.
- Scope includes channel branding, image building, product launches, promoting original content and key properties.
- Campaign plans, resource allocation, scheduling and budget plans.
January 2005 - November 2012 Singapore, Singapore

Red Door Productions

Producer / Director

Partner & Producer/Director in a startup Production House.
Included work on Television Commercials for Pepsi, Honda & Nestle.
July 2003 - September 2004 India

Digital Talkies

Producer / Director

Produced & Directed 2 seasons of the reality show 'What Would You Do For Love' on MTV India.
Produced & Directed corporate Films for clients such as Pepsi and DLF Universal.
July 2002 - May 2003 New Delhi, India

Miditech Pvt Ltd

Associate Producer

2.5 years of all sorts of television production- travel, infotainment, magazine shows, reality, youth.
Clients included BCC World, Star Plus & MTV
January 2000 - June 2002 New Delhi, India

Education

Delhi University

Bachelor or Arts (Honours)

India

Languages

English (Native),
Hindi (Native),

Awards

PromaxBDA Awards

Promax India 2012, Silver: Best Promo Not Using Programme footage : 'CLT20 Shahrukh Khan Clocks'.

2012

PromaxBDA Awards

Promax World Gold 2011, Bronze: Art Direction & Design/ Topical Campaign: ‘ICC Cricket World Cup 2011’.

2011

PromaxBDA Awards

Promax India 2011, Gold: Best Special Event Promo: 'ICC World Cup Sachin'.

2011

PromaxBDA Awards

Promax India 2011, Silver: Best Sports Promo: 'ICC World Cup Sachin'.

2011

PromaxBDA Awards

Promax India 2011, Silver: Best Sports Campaign: 'Champions League T20'.

2011

PromaxBDA Awards

Promax India 2008, Silver: Something For Nothing: 'Cricket at 11' .

2008

PromaxBDA Awards

Promax India 2008, Gold: Best Station ID: 'Always On My Mind'

2008

Skills

Photography, Scriptwriting, Adobe Lightroom, Broadcast Design, Creative Direction, Creative Writing, Direction, Final Cut Pro, Marketing, On-Air Branding, Picasa,

Summary

Passionate writer, director & producer with nearly 13 years of varied experience.

Conceive, write, direct and supervise on-air promotional campaigns for multi-cultural markets, using creative resources from across the world. Team leader with a track record of results & quality.

Enjoy juggling marketing/channel requirements, the creative itch & number-crunching, to create promos that impact, inform & entertain.