Andrei Oleinik
Experienced Art Director with expertise in Film, TV and Broadway Advertising.
Los Angeles, CA, USA
609-933-4976
be.net/a_oleinik
Accomplished Art Director with experience at SerinoCoyne Advertising, Turner Broadcasting, J. Walter Thompson and BBDO. Developed award-winning creative for Disney Theatrical productions including The Lion King, Newsies, Aladdin and Mary Poppins, both domestically and internationally, for Hedwig, Who’s Afraid of Virginia Woolf? and Of Mice and Men. Conceived first-ever “take-over” of New York’s Penn Station and Bryant Park advertising surfaces for The Lion King. Developed fully integrated ad campaigns with a particular expertise in entertainment. Outstanding track record of collaborating with Creative Directors to develop conceptual, typographic, illustrative and photographic concepts. Lived and worked in Kiev, Paris, New York City and Los Angeles.
Work Experience
Freelance
Freelance Senior Art Director
Create key art and various advertising materials for a range of clients, including Broadway productions, New York International Auto Show and feature films.
2014
- Present
Los Angeles, California, United States
Serino Coyne, Inc.
Senior Art Director
Created key art and integrated advertising campaigns for acclaimed Broadway productions of Newsies, Aladdin, Disgraced, Of Mice and Men, Who’s Afraid of Virginia Woolf? and The Merchant of Venice.
Developed key art and campaign recognized as “New York Times’ Best Theater Advertising of 2014“ for musical Hedwig and the Angry Inch.
Conceived The Lion King “Imagination Untamed” campaign that included a “take-over” of NYC Penn station. Result: record box office sales over 10 years post opening.
Developed and supervised production and installation of “Inside The Lion King” – an immersive 5,000 square foot pop-up exhibit in Midtown Manhattan celebrating the landmark musical’s 15th anniversary on Broadway.
Oversaw creative process from start to finish, including participating in client pitches and assuring high quality of produced materials across all media channels.
Collaborated with Creative Directors to develop conceptual, typographic, illustrative and photographic creative ideas with an outstanding track record in winning pitches.
Led internal team of designers, copywriters and production artists.
Initiated and managed outside vendors – illustrators, photographers and packaging artists – to achieve desired creative goals on time and within budget.
Developed key art and campaign recognized as “New York Times’ Best Theater Advertising of 2014“ for musical Hedwig and the Angry Inch.
Conceived The Lion King “Imagination Untamed” campaign that included a “take-over” of NYC Penn station. Result: record box office sales over 10 years post opening.
Developed and supervised production and installation of “Inside The Lion King” – an immersive 5,000 square foot pop-up exhibit in Midtown Manhattan celebrating the landmark musical’s 15th anniversary on Broadway.
Oversaw creative process from start to finish, including participating in client pitches and assuring high quality of produced materials across all media channels.
Collaborated with Creative Directors to develop conceptual, typographic, illustrative and photographic creative ideas with an outstanding track record in winning pitches.
Led internal team of designers, copywriters and production artists.
Initiated and managed outside vendors – illustrators, photographers and packaging artists – to achieve desired creative goals on time and within budget.
June 2010
- September 2014
New York, New York, United States
G2
Freelance Senior Art Director
Developed “Heineken Inspire” national print advertising campaign.
December 2009
- March 2010
New York, New York, United States
Turner (Turner Broadcasting System, Inc)
Off-Air Creative truTV/CourtTV
Led off-air creative initiatives supporting network’s successful launch of truTV and a range of new original programming.
Managed, art directed and produced key art, consumer and trade advertising, logos, brochures, press kits, premiums, mailers, trade show materials, web banners and viral campaigns.
Led vision and strategy for creation and production of all printed and web collateral.
Developed Court TV updated corporate identity.
Managed, art directed and produced key art, consumer and trade advertising, logos, brochures, press kits, premiums, mailers, trade show materials, web banners and viral campaigns.
Led vision and strategy for creation and production of all printed and web collateral.
Developed Court TV updated corporate identity.
January 2003
- October 2009
New York, New York, United States
JWT Ukraine
Senior Account Manager
For Parmalat Italian line of baked goods, oversaw development of award-winning creative that increased sales 20% vs. previous year period.
For Kraft Jacobs coffee, planned and implemented first advertised launch of roast and ground coffee brand in Ukraine, including packaging development. Result: 8% market share after 2 months. Received “A” (top) agency evaluation from Kraft Jacobs Suchard.
Managed top agency accounts which contributed more than 30% of Agency profits.
For Kraft Jacobs coffee, planned and implemented first advertised launch of roast and ground coffee brand in Ukraine, including packaging development. Result: 8% market share after 2 months. Received “A” (top) agency evaluation from Kraft Jacobs Suchard.
Managed top agency accounts which contributed more than 30% of Agency profits.
1998
- 2000
Kiev, Ukraine
BBDO UKRAINE
Account Manager
Managed Agency’s top-billing account, Samsung Electronics, with responsibility for creative development, media planning/buying and public relations.
1997
- 1998
Kiev, Ukraine
Education
PARSONS SCHOOL OF DESIGN, Paris, France And New York, NY
Graphic and Digital Design
Emphasis on visual thinking, concept development, typography, composition and color.
Acquired strong technical training and solid working knowledge of tools and techniques for print, advertising and web design.
Acquired strong technical training and solid working knowledge of tools and techniques for print, advertising and web design.
ECOLE NATIONALE SUPERIEURE DES BEAUX-ARTS, Paris, France
Painting, Life and Perspective Drawing
Studio experience with a variety of drawing and color media. Emphasis on the nature of space, mass and movement, color examination, composition, spatial structure and transition.
KIEV STATE UNIVERSITY, Kiev, Ukraine
Bachelor of Arts Degree in Linguistics
Major in English language; minor in French language. Coursework in oral and written translation.
Skills
Advertising,
Art Direction,
Brand Development,
Creative Direction,
Design,
Direct Mail,
Logo Design,
Retouching,
Typography,