• Promoted to Lead Project Designer from Graphic Designer in 5 months;
• Lead, conceptualized and designed for a range of brand projects while creating brand assets, presentations and communication materials that align with brand strategy for print, digital and social media platforms;
• Managed multiple cross-cultural B2B relationships with SME clients to understand, consult and translate business needs into creative solutions and obtain client buy-in;
• Provided art direction for brand and product photoshoots;
• Collaborated with external interior designers to align store environments with brand guidelines and design custom wall graphics;
• Conducted market research to develop brand strategies and positioning;
• Spearheaded junior designer mentorship through creative thinking exercises and design support;
• Edited written material to ensure legibility of Chinese-English translations.

Selected Clients:
7 Baker, Yang Teashop, August 8, Real Fruit Bubble Tea, TenRen’s Tea Room

Designed editorial layouts and infographics for various media campaigns featured in Canadian publications including Toronto Star, Maclean’s Magazine, Metro Toronto, National Post and The Province.

• Helping entrepreneurs and brands clarify and express who they are through empathetic design and communication;
• Creating custom lettering and illustration pieces, and maintaining social media presence.

Honours Fine Arts (Studio Practice), Arts and Business, Coop