Package design that works
Our world is the supermarket and club store where the “5 and 5 Rule” reigns. The shopper gives your product 5 seconds of attention standing 5 feet from the shelf. Precious little time to make an impression and deliver a message.
Appetite appeal
We know that appetite appeal is paramount on a food package. If you don’t have a product shot or a see-through to an attractive product, you better have a gang buster reason why not! Our favorite consumer reaction to our package design is “That makes me hungry.”
The product is hero
The most satisfying creative award is a sales increase. We get ‘em all the time and can show you the numbers to prove it.
The product is hero, not the design. We don’t want the consumer to admire our package design or even to recognize there is a design. We want the consumer’s full attention o…
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Użytkownik od: October 23, 2013
