William Hastings

Bend, OR, USA
Collaborate. Learn. Grow.
Make work that is fearless, meaningful, inspiring, truthful, respectful and touching.

Work Experience



WILL is my personal design studio. I specialize in art direction and design for brand identity, typography, print and packaging.
October 2007 - Bend, Oregon, United States

Imaginary Forces

Contract Designer, Remote

Provide design support for identity projects ranging from car insurance to motion picture production companies. Letterform and logo design support for major motion picture productions.
September 2006 - California, United States

O2 Studio

Senior Designer

Design of mood, lifestyle trend, and design theme presentation boards as well
as on-screen PDF presentations for this successful color and material design studio. Clients typically include Dell, Hewlett-Packard, Hyundai and Samsung.

Tenure ended with the dissolution of the company.
October 2006 - January 2013 California, United States

Sublime Creative Agency

Art Director, Senior Designer

Design of numerous identity system projects for a range of small to medium size businesses and non-profit orgs. Gained valuable collaborative experience through working directly with clients and fellow Sublime project team members.

In addition, served as consultant to Sublime principals, helping them refine internal studio creative processes. Authored and designed new Sublime Client Intake and Project Information forms, which resulted in increased client participation, information accuracy, and overall effectiveness of creative processes.
September 2006 - Oregon, United States

Art Center College Of Design

Teaching Assistant

Provided software and letterform design support for Doyald Young’s ‘Digital Font & Logo Design’ class. Authored and designed a detailed student instruction guide for the course-mandated FontLab software.
September 2005 - December 2005 Los Angeles, California, United States


Art Center College Of Design

Bachelor of Fine Arts

Graduated with Distinction, in Graphic Design. Valedictorian.
May 2003 - August 2006 California, United States


Book Binding, Digital Font Design, Excellent Hand/mockup Skills, Fontlab, Illustrator, Indesign, Letterform Design, Letterpress Printing, MSPowerpoint, MSWord, Photoshop,