WILL is my personal design studio. I specialize in art direction and design for brand identity, typography, print and packaging.

Provide design support for identity projects ranging from car insurance to motion picture production companies. Letterform and logo design support for major motion picture productions.

Design of mood, lifestyle trend, and design theme presentation boards as well
as on-screen PDF presentations for this successful color and material design studio. Clients typically include Dell, Hewlett-Packard, Hyundai and Samsung.

Tenure ended with the dissolution of the company.

Design of numerous identity system projects for a range of small to medium size businesses and non-profit orgs. Gained valuable collaborative experience through working directly with clients and fellow Sublime project team members.

In addition, served as consultant to Sublime principals, helping them refine internal studio creative processes. Authored and designed new Sublime Client Intake and Project Information forms, which resulted in increased client participation, information accuracy, and overall effectiveness of creative processes.

Provided software and letterform design support for Doyald Young’s ‘Digital Font & Logo Design’ class. Authored and designed a detailed student instruction guide for the course-mandated FontLab software.

Graduated with Distinction, in Graphic Design. Valedictorian.