Worked with Art Directors and Graphic Designers to conceptualize and design brand identity projects, book design, calendar design, and internal campaign poster ads for Goody, Pepsico and Aquafina.

• Collaborated with Art Directors in developing all event branding, print, digital and social media content for Israr Award 2014.
• Contributed in the rebrand of Toasted. Including; branding, print & digital ads, shopfront and social media designs.
• Attended creative meetings with stakeholders and worked with Creative Directors, Art Directors, Account Managers and Copywriters to achieve business objectives.

• Collaborated in designing newspaper ads for a national media campaign under Sharikat Al Watan Initative. The ads were published in Okaz newspaper.
• Worked with a team of Marketing Directors and Graphic Designers on designing event branding materials.

• Partnered with Business Managers, Marketing Managers and Photographers in organizing photoshoots and developing moodboards.
• Contributed in photo retouching, lookbook design, developing and designing social media content.

• Generated concepts for marketing campaigns, brand concepts and brand activations.
• Collaborated with the creative team in creating brand activations for Panda, Pandati, Puma and Mercedes.
• Developed layouts and graphics of print ads for Ittihad FC.
• Conceptualized and designed brand identities.

• Designed banners, signages, invites, booklets and exhibition branding for Tasmeem Fair.
• Contributed in developing concepts, layouts and graphics for Design Magazine Issue 53, 54 and 55.
• Designed Under The Abaya book inside pages and cover.

• Collaborated with Project Managers and Marketing Managers to develop and design Darb Al Haramain retail brochure including: Developing the art direction, creating layouts and graphics and artworks for print material.
• Partnered with the EC and the Marketing Managers to develop concepts, create art directions and design four newspaper ads promoting Darb Al Haramain Complex.

• Developed brand identities built on brand strategies.
• Collaborated with a team of 3 designers to produce social media video ads for Dokkan Afkar. contributed in planning, art direction and video editing.
• Developed brand identity guidelines.
• Supervised and mentored 4 Graphic Designers and provided feedback and quality assurance for branding and digital projects.
• Adhered to brand specific language and guidelines to develop digital, editorial and environmental designs.