Vladimir Varava
creative producer/ copywriter/ strategist
Minsk, BelarusAdvertising:
I have 9 years of experience in advertising, working at various Belarusian advertising agencies with a huge amount of brands.
3-times winner of Young Lions contest in Belarus (film category) and participant in Cannes Young Lions. You can see my films at my portfolio.
Other awards:
- Clio 2021, Silver
- White Square 2021, Silver
- KIAF 2019, Bronze
- and a bunch of shortlists at various festivals
In 2020 I studied at MADS Concepting coures, Moscow for 6 months, where I learned to develop lots of creative ideas in a short amount of time. You can see my diploma works at my portfolio.
I also have 1 year experience in development of brand platforms, positioning and communication strategies.
Gaming:
Since childhood I loved creative advertising and gaming, and my dream came true with a mix of this spheres.
My current profile is advertising in gaming, mobile gaming in particular. I have 3+ years of experience, starting from Wargaming in 2018 (PC gaming, developing all kinds of creative campaigns and content for WG products in all markets) and moving to my current position at VOKI Games, Playrix (mobile gaming, production leading and a bit of game design).
I have 9 years of experience in advertising, working at various Belarusian advertising agencies with a huge amount of brands.
3-times winner of Young Lions contest in Belarus (film category) and participant in Cannes Young Lions. You can see my films at my portfolio.
Other awards:
- Clio 2021, Silver
- White Square 2021, Silver
- KIAF 2019, Bronze
- and a bunch of shortlists at various festivals
In 2020 I studied at MADS Concepting coures, Moscow for 6 months, where I learned to develop lots of creative ideas in a short amount of time. You can see my diploma works at my portfolio.
I also have 1 year experience in development of brand platforms, positioning and communication strategies.
Gaming:
Since childhood I loved creative advertising and gaming, and my dream came true with a mix of this spheres.
My current profile is advertising in gaming, mobile gaming in particular. I have 3+ years of experience, starting from Wargaming in 2018 (PC gaming, developing all kinds of creative campaigns and content for WG products in all markets) and moving to my current position at VOKI Games, Playrix (mobile gaming, production leading and a bit of game design).
Work Experience
Voki Games
creative producer
VOKI Games studio is a part of Playrix holding.
My duties as a Creative Producer are the following:
- creation of mobile ads for VOKI Games and Playrix titles (Manor matters, Gardenscapes)
- leading the full process of production
- being aware of trends in mobile games industry
My duties as a Creative Producer are the following:
- creation of mobile ads for VOKI Games and Playrix titles (Manor matters, Gardenscapes)
- leading the full process of production
- being aware of trends in mobile games industry
November 2021
- June 2022
Ukraine
Wargaming
creative copywriter
The Agency of Wargaming is the in-house agency of the Wargaming holding.
My duties as a Creative Copywriter were the following:
- creation of 360° advertising campaigns for all Wargaming internal products (World of Tanks, World of Warships, World of Planes, World of Tanks Blitz, Caliber, Shatterline, Pagan Online, mobile games and some other titles that are currently in development) for CIS, EU, NA and APAC regions
- creation of collaborations (music videos, events, promos, image campaigns) with celebs, musicians and bloggers (Sabaton, Korn, The Offspring, Oliver Tree, Buffon, Dolph Lundgren, Chuck Norris)
- PR for HR-brand (meet-ups, courses)
- learning trends in marketing instruments and advertising
- presentation of creative concepts to the clients
- taking part in shootings and photosessions
- case study writing for ad festivals and web platforms
The Agency of Wargaming was additionally working with some external clients as an independent agency (ad campaigns).
I also had experience as a Creative Leader leading the team on some projects.
My duties as a Creative Copywriter were the following:
- creation of 360° advertising campaigns for all Wargaming internal products (World of Tanks, World of Warships, World of Planes, World of Tanks Blitz, Caliber, Shatterline, Pagan Online, mobile games and some other titles that are currently in development) for CIS, EU, NA and APAC regions
- creation of collaborations (music videos, events, promos, image campaigns) with celebs, musicians and bloggers (Sabaton, Korn, The Offspring, Oliver Tree, Buffon, Dolph Lundgren, Chuck Norris)
- PR for HR-brand (meet-ups, courses)
- learning trends in marketing instruments and advertising
- presentation of creative concepts to the clients
- taking part in shootings and photosessions
- case study writing for ad festivals and web platforms
The Agency of Wargaming was additionally working with some external clients as an independent agency (ad campaigns).
I also had experience as a Creative Leader leading the team on some projects.
October 2018
- November 2021
Belarus
AIDA Pioneer
brand strategist/ creative copywriter
AIDA Pioneer is the branding and creative agency, and the most awarded advertising agency in Belarus.
My duties as a Strategist and Creative Copywriter were the following:
- development of brand platforms, positioning and communication strategies
- creation of 360° campaigns (creative concept, script, video, OOH, digital, non-standard, radio, slogan, naming, event)
- presentation of brand strategies and creative concepts to the clients
- creation of festival projects
- taking part in shootings and photosessions
- case study writing for ad festivals and web platforms
Permanent clients:
av.by, Texas Chicken
Project clients (mostly CIS):
A-100 Development, Statusbank, BPS-Sberbank, Zlaty Bazant, Santa Bremor, Silverscreen, Mark Formelle, Markell, Target 99
My duties as a Strategist and Creative Copywriter were the following:
- development of brand platforms, positioning and communication strategies
- creation of 360° campaigns (creative concept, script, video, OOH, digital, non-standard, radio, slogan, naming, event)
- presentation of brand strategies and creative concepts to the clients
- creation of festival projects
- taking part in shootings and photosessions
- case study writing for ad festivals and web platforms
Permanent clients:
av.by, Texas Chicken
Project clients (mostly CIS):
A-100 Development, Statusbank, BPS-Sberbank, Zlaty Bazant, Santa Bremor, Silverscreen, Mark Formelle, Markell, Target 99
May 2017
- September 2018
Belarus
Forte Grey
creative copywriter
Forte Grey is Belarussian advertising agency.
My duties as a Creative Copywriter were the following:
- creation of 360° advertising campaigns (creative concept, script, video, OOH, digital, non-standard, radio, slogan, naming, event)
- taking part in shootings and photosessions
- case study writing for ad festivals and web platforms
Permanent clients:
Heineken, Belarusbank
Project clients:
A1 (velcom), MTS, Huawei, Bulbash, Milavitsa, Savushkin, Slodych, Santa Bremor, Belarusian Railway
My duties as a Creative Copywriter were the following:
- creation of 360° advertising campaigns (creative concept, script, video, OOH, digital, non-standard, radio, slogan, naming, event)
- taking part in shootings and photosessions
- case study writing for ad festivals and web platforms
Permanent clients:
Heineken, Belarusbank
Project clients:
A1 (velcom), MTS, Huawei, Bulbash, Milavitsa, Savushkin, Slodych, Santa Bremor, Belarusian Railway
February 2015
- April 2017
Belarus
Leo Burnett Kryn
creative copywriter
Leo-Burnett-Kryn is one of the oldest Belarusian advertising agencies. They grew up from a little independent agency Kryn to a part of Leo Burnett holding in Belarus.
My duties as a Creative Copywriter were the following:
- creation of 360° advertising campaigns (creative concept, script, video, OOH, digital, non-standard, radio, slogan, naming)
- taking part in shootings and photosessions
- case study and press-release writing for ad festivals and web platforms
Permanent clients:
- life:), Samsung, McDonald's
Project clients:
BEERka, Yashkino, Bulbash, Coca-Cola, 5 element, Volkswagen, Citroёn, MTBank
My duties as a Creative Copywriter were the following:
- creation of 360° advertising campaigns (creative concept, script, video, OOH, digital, non-standard, radio, slogan, naming)
- taking part in shootings and photosessions
- case study and press-release writing for ad festivals and web platforms
Permanent clients:
- life:), Samsung, McDonald's
Project clients:
BEERka, Yashkino, Bulbash, Coca-Cola, 5 element, Volkswagen, Citroёn, MTBank
July 2012
- January 2015
Belarus
Education
higher education
Languages
English (Advanced),
Russian (Native),
Belarusian (Native),
Awards
Skills
360 Campaigns,
Adobe Premiere Pro ,
Advertising,
Advertising Campaigns,
Banner Ads,
Case Studies,
Casual Games,
Commercials,
Copywriting,
Corporate Events,
Creative Conception,
Creative Ideation,
Digital Marketing,
Digital Video,
Festivals,
Game Design,
Gameplay,
Gamification,
Gaming,
Gaming Industry,
Landing Pages,
Marketing Strategy,
Mobile Advertising,
Mobile Applications,
Mobile Games,
Mobile Marketing,
Online Advertising,
Online Gaming,
Outdoor Advertising,
Positioning,
Presentation Development,
Presentation Skills,
Product Naming,
Radio,
Scriptwriting,
Slogans,
Strategic Communications,
TVC,
Video Games,