Tonic Vision

Tonic Vision Design

I have worked in visual design for seven years and within a wide array of industries ranging from newspapers to in-store retail and promotional product design. I have a strong background in fine art and illustration which greatly influences my sensibilities in the realm of commercial art.

In my work, I draw on a diverse skill set that includes: traditional illustration, page layout, print work, 3-D modeling, logo design, interactive web design and digital photography.

Work Experience

Company Confidential

Senior Designer

• Directed client presentations from the ground up through conceptualizing, sketching, and rendering visuals (both in 2D and 3D) of product offerings for various promotions in global markets.

• Confirmed multi-year contracts with major global clients (Shell, Danone, Proctor & Kellogg's) through innovative product ideation and visual execution, doubling our agency's business.

• Provided art direction for global creative teams on key client presentations.

• Rebranded the visual identity of the agency through the development of a style guide, company presentation, and online product catalog.

• Presented original product design offerings at major client pitches.
July 2007 -

Sam's Wines & Spirits

Graphic Designer

• Provided graphic solutions for entire store chain including POP display, SKU signage, catalog layout, billboards, print ads, poster art, brochures and flyers.

• Hand-illustrated a promotional calendar selected as one of the top three national print designs of the year - Sappi Print Design Awards.
June 2005 - July 2007

Shen's Gallery Imports

Graphic Designer/Photographer

Conceptualized and executed all marketing materials, shot hundreds of artifacts for online gallery and arranged/shot interior scenes submitted to Architectural Digest Magazine.
April 2003 - June 2004

Good Times News & Entertainment Weekly

Graphic Designer/Illustrator

Illustrated weekly column and editorials, designed client ads, provided editorial layouts, and photographed weekly dining features.
June 2003 - June 2004


University Of California At Santa Cruz

Bachelor of Fine Arts

September 2000 - June 2004 Santa Cruz, California, United States


Adobe Flash, Autodesk 3Ds Max, Blender 3D, Illustrator CS4, InDesign CS4, Microsoft Powerpoint, Photoshop CS4,

Additional Information

I am a huge fan of retro art throughout almost every period. My love of all things retro extends into my love of video games and the arcade culture of the 70's and 80's.