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Applied Wayfinding
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Tim Fendley leads the digital wayfinding projects at Applied. This includes recent launches of Heathrow and Legible London Real Time Information Mapping.
Tim has been the lead system designer for Legible London. He was instrumental in instigating the project through his wayfinding audit of the city, and is stil… Read More
Tim Fendley leads the digital wayfinding projects at Applied. This includes recent launches of Heathrow and Legible London Real Time Information Mapping.
Tim has been the lead system designer for Legible London. He was instrumental in instigating the project through his wayfinding audit of the city, and is still closely involved in all aspects of the project. The scheme has won numerous awards, most recently the Design Business Association’s Gold Design Award for Design for Society, the Ordinance Survey Award for ‘Best Mapping’ and the Design Week award for the Yellow Book publication that describes the scheme.
Tim has worked on many cultural and commercial projects in the fields of identity, wayfinding, environmental and digital design. He was the lead designer for the award winning Bristol Legible City Initiative, and his work for Bristol has led to it being used as a best-practice example by the Commission for Architecture and the Built Environment and the Department for Communities and Local Government. He has applied his unique knowledge of legibility and wayfinding on Applied’s other ongoing legible city and pedestrian wayfinding projects, in New York, Glasgow, Milton Keynes, Leeds, Vancouver and Brighton.
Tim has worked on projects for many global, multi-national organisations including Düsseldorf Airport, Bosch, Ferrari, i-Plus, The Economist, UBS, Orange and Lexus. He also created the first digital work for Gilbert & George, designed the renowned Graphics International magazine, and launched identities for SkodaAuto and Glasgow 1999 – designing a unique award-winning typeface. He has also developed the digital interface of the latest generation of on-street information points.
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