Principal / Creative Director
Swerve Creative: Principal and Creative Lead for all things visual.
Swerve Creative offers a wide range of services from Web, Print, Advertising, Copy Writing, Illustration, Logos and Branding. I collaborate with with top notch industry professionals to deliver high quality results.
• Spearheaded lead development, concept, design and direction.
• Established enduring relationships with clients: Worked closely with clients to create vision, conceive designs and deliver results beyond their expectations.
• Managed end-to-end business operations: Managed all strategic, financial, quote/bid, outsourcing and administrative functions.
Swerve Creative's client list includes: Sensient Natural Colors Canada, Luidia, WildAid, CIAQ, Wrips Natural Sports Wipes, Seton Medical Center and SoFit! Functional Fitness.
San Francisco, California, United States
Senior Visual Designer
Electronics For Imaging: Senior Visual Designer
I have been one of the two leads that have elevated and refreshed the EFI corporate identity:
• Developed concepts and designs for tradeshow exhibits, annual reports, advertisements, corporate brochure and extensive collateral systems, direct mail pieces and homepage interactive banners.
• Lead on EFI.com complete redesign of a 20,000 page corporate site leveraging interactive communications to deliver an 'on-brand' experience. Project included all design and functionality elements, as well as managing client expectation, managing vendors and hand off to a newly hired web team in India.
• Industrial Design for EFI Products (EFI PrintMe Mobile). Also lead for PrintMe Mobile sub-identity branding to fit into EFI's overall branding.
• Rebranded acquired companies across all media fronts.
EFI's sub brands include: Fiery, VUTEk, Jetrion, Digital StoreFront, Pace and PrintMe.
- April 2012
San Mateo, California, United States