Tetiana Shevchenko
Creative Director
Kyiv, Ukraine
+380504861978
be.net/Tetiana
Creative Director
Work Experience
Advertising Avenue Agency
Creative Director
Work with many amazing brands: Nike, Finlandia, Jack Daniels, el Jimador, Lenovo, UNIQA, Novus etc. in a great team!
November 2014
- Present
Kyiv, Ukraine
InterContinental Hotels Group
Art Direction & Design
To supervice photshootings for photos.
Oversee and design Projects from initial concept to launch.
Projects for print, package, interactive, brand, product and user experience. Specific activities include understanding and leveraging strategic and creative briefs, developing brand, experience and design concepts.
To supervice production of website design, tools for the company website i.e. interactive or plans.
Shooting TV commercials.
Present and sell creative concepts/campaigns.
To check all logos usage, collateral and POS materials meet with company standards.
To work with copywriting agency to create texts for POS materials.
To work with printing agency to create layouts for POS materials.
To ensure standard hotel POS materials and collateral are kept up to date and stocks are replenished.
Oversee and design Projects from initial concept to launch.
Projects for print, package, interactive, brand, product and user experience. Specific activities include understanding and leveraging strategic and creative briefs, developing brand, experience and design concepts.
To supervice production of website design, tools for the company website i.e. interactive or plans.
Shooting TV commercials.
Present and sell creative concepts/campaigns.
To check all logos usage, collateral and POS materials meet with company standards.
To work with copywriting agency to create texts for POS materials.
To work with printing agency to create layouts for POS materials.
To ensure standard hotel POS materials and collateral are kept up to date and stocks are replenished.
February 2012
- October 2014
Kyiv, Ukraine
TWIGA Advertising Ukraine
Senior Creative Designer
Oversee and design Creative projects from initial concept to launch.
Shooting TV commercials.
Specific creative detail including layout, typography, photography and/or functionality.
Oversee and/or execute projects from concept through photo art direction/design including specified Development requirements for successful project launch.
Organize and plan details for multiple projects and make timely and quick decisions in order to meet project deadlines.
Participation in tenders, festivals.
Participation in tenders, festivals, the creation of workshops.
Development of TV commercials (from script development to monitor the implementation, development packshots), logos, corporate identity and so.
Creating concept (advertising campaigns) and Design for U.N.O., Subaru, Mitsubishi, PZU, KRAFT(Carte Noire,Jacobs), Bella, Kyevstar, Volia, Vitrum.
Goal-setting to designer.
Shooting TV commercials.
Specific creative detail including layout, typography, photography and/or functionality.
Oversee and/or execute projects from concept through photo art direction/design including specified Development requirements for successful project launch.
Organize and plan details for multiple projects and make timely and quick decisions in order to meet project deadlines.
Participation in tenders, festivals.
Participation in tenders, festivals, the creation of workshops.
Development of TV commercials (from script development to monitor the implementation, development packshots), logos, corporate identity and so.
Creating concept (advertising campaigns) and Design for U.N.O., Subaru, Mitsubishi, PZU, KRAFT(Carte Noire,Jacobs), Bella, Kyevstar, Volia, Vitrum.
Goal-setting to designer.
June 2010
- February 2012
Kiev, Ukraine
TWIGA Advertising Ukraine
Creative Designer
Development packshots for TV commercials, logos, corporate identity.
Creating concept (advertising campaigns) and Design for U.N.O., Subaru, Mitsubishi, PZU, KRAFT(Carte Noire,Jacobs), Bella, Kyevstar, Volia, Vitrum.
Creating concept (advertising campaigns) and Design for U.N.O., Subaru, Mitsubishi, PZU, KRAFT(Carte Noire,Jacobs), Bella, Kyevstar, Volia, Vitrum.
September 2009
- May 2010
Kyiv, Ukraine
McCann Erickson
Specialist of computer graphic and design
Creating concept and Design for TM(life:)- Ukraine&Belarus; Business life; Loreal; VTB-bank and etc.). - Development the dtrafts, search and selection, photography and photo retouching, development the model building for printing. Participation in tenders.
July 2008
- March 2009
Kyiv, Ukraine
CityCom
Designer
Collaboration with Marketing and Communication team to fulfill marketing objectives by translation concepts and feedback into fresh and creative print designs.
Development the original design concept, production and maintenance of internal and external print materials (promotional and marketing materials, interoffice documents and forms).
Goal-setting to copywriter and designer.
Model building for printing, street advertising, leaflets, periodicals according to corporative style of City.com (model building for vendors with keeping their corporative style).
Participation in working out of advertising campaigns, products photography, color correction.
Working out of corporative products design.
Internal and external shops’ decoration.
Corporative style revision of subsidiary “Samobyt”.
Creation of the incoming group.
Web-design (sites, banners).
Development the original design concept, production and maintenance of internal and external print materials (promotional and marketing materials, interoffice documents and forms).
Goal-setting to copywriter and designer.
Model building for printing, street advertising, leaflets, periodicals according to corporative style of City.com (model building for vendors with keeping their corporative style).
Participation in working out of advertising campaigns, products photography, color correction.
Working out of corporative products design.
Internal and external shops’ decoration.
Corporative style revision of subsidiary “Samobyt”.
Creation of the incoming group.
Web-design (sites, banners).
April 2006
- November 2007
Kyiv, Ukraine
Advertising Agency
Designer
Development packshots for TV commercials, logos, corporate identity and so.
Model building for printing, street advertising, leaflets, periodicals according to corporative style.
Model building for printing, street advertising, leaflets, periodicals according to corporative style.
April 2005
- October 2005
Kyiv, Ukraine
Education
Kyiv National Taras Shevchenko University
Bachelor of Management
September 2006
- July 2009
Kyiv, Ukraine
International Solomonov University
Master of Computer Applications
September 2001
- July 2006
Kyiv, Ukraine
Languages
English (Advanced),
Russian (Native),
Ukrainian (Native),
Awards
TWIGA Advertising Ukraine
Popok Advertising Festival - Silver, Marketing Campaigns (Name of campaign: Paintings)
2011
TWIGA Advertising Ukraine
Popok Advertising Festival - Silver, Marketing Campaigns (Name of campaign: Lollipop Thermometer)
2011
Skills
- Publications,
Cut-Click (2010),
Lürzer's Archive Selection (2010),