Tarek Tarshahani

Regional Content Manager / Creative Storyteller

Dubai, United Arab Emirates
Tarek is part of a new generation of creatives. A talented, design-based Art Director with a strategic mindset and fresh ideas. As an insightful thinker, Tarek's performance is driven by high-quality work and a new approach across all disciplines. That competitive edge and extra-mile attitude are built into his work ethic, providing platforms for brands to thrive.

Work Experience

Red Bull

Regional Content Manager - Middle East

• Content strategy and ideation for gaming and motorsports. Identify the creative vision and ensures year round relevant content for the defined audiences of gaming and motorsports across RedBull.com, social channels and with media partners, content creators.
• Leverage the wider world of Red Bull to inspire and fascinate audiences driving more viewers, more often for longer and ensuring Red Bull is the most talked about brand in the Middle East.
• Identify and develop new story telling angles for existing projects, genres and recurring content opportunities - athlete projects, events, opinion leaders, content creators, team presentations, on premise, consumption occasions of Red Bull.
• Find local content and story sparks for international content such as F1, Red Bull Salzburg and Red Bull Leipzig, Dakar etc.
• Facilitate cross market collaboration on projects that benefit multiple markets in the region.
January 2021 - Present United Arab Emirates

M&C Saatchi UAE

Senior Art Director

• Lead Creative on: OPPO Mobile, Abu Dhabi Tourism, twofour54.
• Other accounts: Pizza Hut, Nespresso, Dubai Asset Management.
• Pitches won: OPPO Mobile, Nespresso, Dubai Asset Management, Lays, ADNOC.
July 2018 - December 2020 United Arab Emirates

Horizon FCB

Art Director

• Lead Creative on: Citi Bank, Clorox, Oreo
• Other accounts: Nivea, Dubai South, Dubai properties, Danon, Emirates Skywards, Heinz, Oasis mall, TUC
• Part of new business acquisition creative team. Pitches won: Danon, Duphaston, Al Hamra, DP
November 2015 - June 2018 Dubai, United Arab Emirates

Y&R Dubai

Art Director

• Lead Art Director on agency's largest account: Mashreq Bank
• Other accounts: Nandos, Land Rover, STC
• UAE Young Lions finalist
September 2014 - October 2015 Dubai, United Arab Emirates

Leo Burnett Dubai

Art Director

• Key-role in rebooting creative work for du Telecom
• Took part in developing and implementing a creative friendly guideline for du Telecom
• Silver medal winner in the Young Lynx Competition
February 2012 - September 2014 United Arab Emirates


Arab International University

Bachelor of Fine Arts - Visual communication Department

Graduated as a student of honer, first on class.
Syrian Arab Republic


Arabic (Native),
Russian (Native),
English (Fluent),


Dubai Lynx International Advertising Festival

Oreo Wonderfilled: Bronze in Branded Content and Entertainment for Use of User Generated Content. And Media Bronze Lynx in Fast Moving Consumer Goods


Dubai Lynx International Advertising Festival

Silver - Young Lynx print competition