• Content strategy and ideation for gaming and motorsports. Identify the creative vision and ensures year round relevant content for the defined audiences of gaming and motorsports across RedBull.com, social channels and with media partners, content creators.
• Leverage the wider world of Red Bull to inspire and fascinate audiences driving more viewers, more often for longer and ensuring Red Bull is the most talked about brand in the Middle East.
• Identify and develop new story telling angles for existing projects, genres and recurring content opportunities - athlete projects, events, opinion leaders, content creators, team presentations, on premise, consumption occasions of Red Bull.
• Find local content and story sparks for international content such as F1, Red Bull Salzburg and Red Bull Leipzig, Dakar etc.
• Facilitate cross market collaboration on projects that benefit multiple markets in the region.

• Lead Creative on: OPPO Mobile, Abu Dhabi Tourism, twofour54.
• Other accounts: Pizza Hut, Nespresso, Dubai Asset Management.
• Pitches won: OPPO Mobile, Nespresso, Dubai Asset Management, Lays, ADNOC.

• Lead Creative on: Citi Bank, Clorox, Oreo
• Other accounts: Nivea, Dubai South, Dubai properties, Danon, Emirates Skywards, Heinz, Oasis mall, TUC
• Part of new business acquisition creative team. Pitches won: Danon, Duphaston, Al Hamra, DP

• Lead Art Director on agency's largest account: Mashreq Bank
• Other accounts: Nandos, Land Rover, STC
• UAE Young Lions finalist

• Key-role in rebooting creative work for du Telecom
• Took part in developing and implementing a creative friendly guideline for du Telecom
• Silver medal winner in the Young Lynx Competition

Graduated as a student of honer, first on class.