Victor Smith

Freelance Identity Designer

Detroit, MI, USA
I am a freelance graphic designer who specializes in brand and corporate identity. My goal is to become a leader in brand strategy by constantly educating myself and fine-tuning my skills as a designer. Clear communication is the foundation of my design philosophy. My work is very detail orientated and result-driven.

Work Experience

The Elect

Creative Director

I founded VimPark Creative Group (VCG) - doing business as "The Elect" - in 2018 to better serve my freelance clients. My responsibility on the team is to partner with clients to understand their business goals and deliver content and identity packages that best suit their needs.
July 2018 - Michigan, United States

Sharper Image

Graphic Designer

My primary responsibility was to design marketing banners and emails. In this role, I designed and coded higher quality website assets and email blasts for the company. I also assisted with the planning and design of sales catalogs and product packaging.
July 2016 - July 2018 Farmington Hills, Michigan, United States

SS Digital Media Group


My responsibilities as an intern were to create web icons and banners for various websites. In that role, I had the opportunity to design a logo for a client of theirs.
August 2015 - December 2015 Michigan, United States


The Art Institute Of Michigan - Troy

Bachelors of Fine Arts, Graphic Design

August 2013 - Present Troy, Michigan, United States

Wayne County Community College

Business Administration, AAS

Graduated with an associates in Business Administration.
August 2012 - May 2014 Detroit, Michigan, United States


Adobe Creative Cloud, Illustrator, Indesign, Photography, Photoshop, Strategic Planning, Web Design,