Worked as an interaction designer specialising in e-commerce for several US-based DTC brands.
Heuristic analysis, visual competitive analysis, wireframing, UI design, prototyping, client presentation, dev team handoff, and visual quality analysis were among the main duties. Researchers were consulted to provide insights on data and user behaviour.

Worked as a generalist visual designer for this product company.
Mostly focused on digital banners, social media postings, app updates, and developer support.

First encounter with the UI/UX field.
Worked on converting wireframes into user interfaces for a range of websites and apps. Furthermore held a part-time iconography job.

Handling almost anything&everything related to design, as I'm the only design guy in the company :)

Done a few things for pocket money.

Cart & Checkout:
Deep knowledge of all the things that can go wrong in the last stage of the user’s purchasing cycle “from cart to completed order” and how to design a checkout that causes as few needless abandonments as possible.


Product Lists & Filtering:
Deep knowledge of how sites can improve users’ ability to find, evaluate and select just a handful of products relevant to their needs from the hundreds of products shown on the product listing page. The findings apply to both category-based and search-results-based listing pages.


On-Site Search:
Deep knowledge of what users expect as they perform searches on e-commerce sites, what typically goes wrong in the process, why it goes wrong, and exactly what changes to make to avoid these issues. It covers search logic, search field design, autocomplete, and the results page.


Accounts & Self-Service:
Deep knowledge of how users access and interact with account and self-service pages, including how the types of account features provided and their discoverability and ease of use impact users’ ability to locate desired information and effectively manage their accounts.


Product Page:
Deep knowledge of how users interpret and interact with product pages, including how different types of page layouts and features and the product images, specs, and descriptions impact users’ product evaluation and purchasing decisions.


Homepage & Category:
Deep knowledge of how users perceive your homepage, interpret category taxonomies, interact with the main navigation, and rely on intermediary category pages — all with the intent of arriving at the list of products that matches what they are looking for.