We like to show how it works.
Studio Dirk Ploos van Amstel creates and develops products with two fundamental characteristics:
they are natural and transparent. Products that don’t hide the way they work or are constructed, but instead showcase them with justifiable pride.
We are living in an era in which many products are offered to us as so called black boxes, even as the complexity of these products increases dramatically.
The paradox here is that - partly due to the development of (graphical) user interfaces - the end user is more and more comfortable and at eas…