Stephen Holding

Branding Specialist at Soul Clap Records

Brooklyn, NY, USA
Director / Senior Graphic Designer with ten plus years experience conceptualizing and creating artwork across a diverse range of media throughout the Apparel, Print, and Web industries across the United States and Asia.

Work Experience


Freelance Digital Illustration Specialist

Engineered a series of digital sport-related illustrations for a special HBO project to be announced and released in January 2015.
September 2014 - October 2014 New York, New York, United States

Soul Clap Records

Branding Consultant

Designed the official logo for Soul Clap Records as well as currently developing print and digital assets for Soul Clap Records' diverse range of musical talent.
January 2014 - Present Brooklyn, New York, United States

Li Ning

Freelance Designer and Illustrator

Currently working with the Li Ning design team in Beijing (both on site and remotely) to engineer basketball graphics and illustrations for their D. Wade Collection as well as their Campus Basketball Program.
January 2014 - Present Beijing, China

McSorley's Old Ale House

Freelance Graphic Designer

Designed the 160th year anniversary commemorative calendar for McSorley's Old Ale House, the oldest continually-operated bar in NYC.
November 2013 - December 2013 New York, New York, United States

POCA Design

Branding Specialist

Worked remotely with the creative team from POCA Design in Hong Kong to design their official brand mark as well as to design their debut line of graphic tees. Duties include creating all graphic artwork and technical specs for their entire promotional graphic tee range.
November 2013 - February 2014 Hong Kong, Hong Kong

AK Club

Print Graphic Specialist

Created graphic artwork that was featured in AK CLUB's 2013 and 2014 seasonal fashion shows in Shanghai, China.
December 2012 - December 2013 Brooklyn, New York, United States

New York Cares

Volunteer Mural DIrector

Worked closely with the staff at the Ethan Allen school in East New York as well as the New York Cares team to create and execute a mural featuring the Ethan Allen school logo. This was in conjunction with New York Cares day, a massive volunteer project organized by New York Cares involving 6000+ volunteers helping on a variety of projects throughout the NYC area.
October 2013 - October 2013 Brooklyn, New York, United States

ROX Gallery

Photo Archivist and Graphic Designer for Joann Gedney

Designed the catalog, Wikipedia page, website and promotional materials for the estate of Joann Gedney (1925-2013), the Abstract Expressionist painter and sculptor who worked alongside Franz Kline, Willem DeKooning, and others in creating one of the most intensely original and important artistic movements in art history.
August 2013 - March 2014 New York, New York, United States

BASIS Science

Freelance Illustration Specialist

Designed and assisted in the development of a custom graphic wristband for BASIS, the premiere athletic wristwear company. The finished product was the centerpiece of BASIS’ NYC debut at the Fashion Ware runway show during CE Week NYC 2013.
May 2013 - June 2013 New York, New York, United States

The United Nations

Branding Specialist

Designed the logotype for the United Nations’ new division GFSS, or Global Field Support Strategy. The mission was to leverage the iconic UN logo into a distinct brand mark that would be both recognizable as being UN affiliated as well as unique to the GFSS initiative.
May 2013 - June 2013 Brooklyn, New York, United States

Tamara Mellon Brand

Fashion Illustrator

Collaborated directly with Tamara Mellon (former CEO and co-founder of Jimmy Choo) in creating full-body fashion illustrations for Tamara Mellon Brand.
March 2013 - May 2013 New York, New York, United States


Freelance Illustrator

Created character illustrations of Electronic Music mastermind DIPLO for, the premiere online community dedicated the world’s most elite international DJ and music production talent.
January 2013 - February 2013 New York, New York, United States

Dreemz And Co.

Freelance Creative Consultant

Developed creative strategies and promotional materials for a range of clients in NYC and abroad.
November 2012 - December 2012 New York, New York, United States


Freelance Creative Director

Currently developing and designing progressive brand strategies for the Keystone Design Union ; a brand consultancy firm and artist’s network comprised of over 2000+ members worldwide.
June 2012 - Brooklyn, New York, United States

Jones Apparel Group

Freelance Branding Consultant

Designed complete sports performance branding packages for the forthcoming Gloria Vanderbilt Performance and Bandolino Active apparel brands.
April 2012 - June 2012 New York, New York, United States


Freelance Graphic Designer

Worked closely with the Reebok Design Studio in Hong Kong to create an advanced graphic story specifically for the the Indian Basketball market. Upon review the selected graphics were adopted by the entire Asia Pacific region.
February 2012 - March 2012 Kowloon, Hong Kong

MIX Australia

Senior Graphic Designer

Constructed the graphic identity for MIX, the men’s soprtswear line developed exclusively for sale
at Cole’s supermarket locations throughout Australia. Duties performed involved the creation and development of graphic tees, trim packages and repeat patterns.
March 2011 - October 2011 New York, New York, United States


Senior Graphic Designer - Fila Sport

Created and developed graphic strategies for all genders and age groups for the FILA SPORT brand. Projects ranged from generating basic core-driven styles to more complex and innovative graphics and graphic applications. Contributed to seasonal color stories, graphic themes and direction.
February 2008 - July 2010 New York, New York, United States

Nike (Global)

Head Graphic Designer - Asia Pacific Basketball

Responsibilities included graphic concept development and execution for various basketball-driven tees, trims, cut and sew applications, and selected footwear styles. I was also happy to be brought into various other projects including creating graphic systems for India Cricket, Tennis, Running, and promotional materials for Nike’s Beijing 2008 China Olympic campaign.
October 2005 - August 2007 Kowloon, Hong Kong


Freelance Footwear Specialist - Reebok Japan

Created an original painting on canvas ( 6’ x 3.5’ ) that was cut and engineered into 25 pairs of the classic Reebok Legacy silhouette. Entitled the METALWING LEGACY, the finished pieces were displayed during the grand opening of Reebok’s flagship Tokyo store and sold out soon after.
January 2006 - January 2006 Tokyo, Japan


Massachusetts College Of Art And Design (MassArt)

Bachelor of Fine Arts, Concentration in Painting

Concentrated in Painting, also studied Graphic Design, Illustration, Printmaking and Photography.
September 1998 - May 2002 Boston, Massachusetts, United States


The Boston Globe

Gold Key Recipient


Pratt Institute

National Talent Search Scholarship Winner, Second Place



Adobe Illustrator, Adobe Photoshop, Branding And Identity, Calligraphy, Creative Direction, Digital Illustration, Digital Painting, Digital Photography, Drawing, Graffiti, Graphic Design, Traditional Illustration, Graffiti Art, Mixed Media Painting, Street Art , Typography Design,