Script writer, Content Specialist/Strategist, Production Assistant, Artist, Actress
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Former pastry chef, current aerialist, dancer, actress, artist, and storyteller. In Frank Lloyd Wright inspired heels, I fence-walk between the logical and the absurd. Lobster.

I also REALLY love good advertising. Life is Art, Art is life, and this new generation of creatives are turning what was seen before as … Read More
Former pastry chef, current aerialist, dancer, actress, artist, and storyteller. In Frank Lloyd Wright inspired heels, I fence-walk between the logical and the absurd. Lobster.

I also REALLY love good advertising. Life is Art, Art is life, and this new generation of creatives are turning what was seen before as a migraine-inducing onslaught of shiny objects and Id agonists into an accessible, interesting, and sometimes inspiring, avenue of artistic expression.

In my most recent full-time job as a Creative Consultant with AustinCSI, I worked with Information Architects, Business Analysts, and Web Developers to build or modify new User Portals for U-verse Business, and new customer-facing payment, help, and ordering pages on the web. While I feel this was a valuable year in that I built a greater proficiency in technical writing, I was lauded for - and certainly enjoyed more the brand building work I did for AustinCSI in my free-time. I literally got ahold of some of their then current sales packets, circled and highlighted dozens of spelling, spacing, and continuity errors, with suggested revisions, and sent it to the CEO of the small company. I was immediately put in charge of editing and supervising the writing of new brand copy.

As I said, I love advertising. I was brought up in it by my mentor Mark Reitz at Glass Eye Screenworks. He took my hyper-intellectualized and pedantic style and shaped it into something more persuasive. more memorable, and arguably more eloquent in a terse, punchy sort of way. Under his tutilage, and then on my own, I created headlines, taglines, and scripts for dozens of digital videos for nationwide releases of phones, tablets, wearables, and service packages. LAter, as a freelancer, I worked as a scipt supervisor, PA, and even producer of several videos.

Recently, I have been a wardrobe stylist and MUAH for an Atlanta Performance Art movement, Art To Life. We have related several videos for Rite Media Group, as well as planned, organized, and performed at the events surrounding these releases. Additionally, I have been creating costumes and content for local photography and aerial performance projects. I have also taken on serveral passion projects as a volunteer brand and social media specialist for Imperial Opa Circus, Metro Atlanta Photographers Guild, and Animal Savers Rescue.

These are only a few of my freelance clients, and while the causes behind them are of special interest to myself, I realize that my work for my healthcare clients has (hopefully) made a difference in the lives of others, too. I have written articles, proposals, and anual reports for several healthcare NPOs including: Community Health Foundation, Comunity Health Services, Elder Care Pharmacy, various programs to improve the lives of those living with chronic illness. My favorite project was an interview piece for Habitat for Humanity which showcased the revitalization of a Macon city districs by following a multigenerational family of women's story from tennement to energy-efficient dream home. More recently, I specialized in writing elder care and general health SEO articles for a blogging agency, Words You Want.

Raison d'Etre

People don't think that Advertising is Art. Sure, the old PKL Esquire covers make the cut, as do the golden-age (Star Wars, Indiana Jones, etc) movie posters of John Alvin. But in general, it is brushed aside. However, the right images and words, no matter in what venue the are presented, make an impression. They are, in fact, impressive. Ryan Holiday, director of marketing at American Apparel and infamous PR bad-boy suggests that good campaigns boil down to media manipulation. If enough small blogs pick up a story, they can be cited to larger affiliate blogs of massive media outlets, and with enough publicity stunts, ire-stirring, and actual REAL contentm they become viral, nationally known stories. Now this may be a jarring and pessimistic view, but to a lesser extent that is what any Creative does. He or she picks up on a smoldering, resonating idea or association or image, and fans the flames with these aforementioned "impressive" images and words until the message spreads, burning the underbrush until the social landscape glows with that image. That is convoluted. More simply, I want to connect to something ingrained and nascent in the hind-brain, light a fire to illuminate cave drawings in the forgotten memory center of what it means to be human.

If I can write stories that show one person that they are not alone, by illustrating the illogical, beautiful, conflicting nature of every person, I feel that I did my job as a story teller/ witch doctor/ philosopher/ artist/ madman.

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