Nathan Tothrow

Director of Marketing and Technology

Charlotte, NC, USA

Work Experience

The Hartsema Group

Director of Marketing and Technology

I manage the strategic marketing and technology areas for a private consulting firm that generates qualitative and quantitative VOC data by engineering customer advisory groups for banks, universities and technology companies.

Data Analysis with Visualizations
Web Development
Marketing Strategy Development
Custom Illustrations, Caricatures and Cartoons
SharePoint Administration
Cloud Infrastructure Management
Remote IT Support
November 2013 - Present North Carolina, United States

BioSequitur Neuromarketing

Experimental Marketing Research Director

Biosequitur began as a research project designed to make user experiences more effective by quantitatively measuring their emotional impact on audiences, then using that data to build a better UX.

After studying post graduate physiology and psychology I designed and tested neuromarketing technologies for predicting the potential success of motion picture trailers and visual marketing campaigns. I then partnered with Central Avenue Pictures (Studio South Holdings) to proposition the city of Charlotte on the possibility of using local properties for building a motion picture studio and school of motion picture sciences.

Polygraph Experiment Design
Four-channel Emotional Affect Testing
Strategic Planning for Studio South
Focus Group Moderation with Studio Board Members
Studio SWOT Analysis
3D Renderings of Studio Property Visualizations
Public Relations
April 2010 - November 2013 North Carolina, United States

Charlotte Metro Credit Union

Chief Marketing Officer

Engineered a marketing strategy for the Credit Union's transition to a community charter. Created an in-house creative agency that generated award-winning work for print, television and the web.

Focus Group Research and Analysis
Survey Research and Analysis
Award-Winning TV Advertising Campaigns
Branding Campaign
Logo Redesign
Award-Winning Print Collateral
Award-Winning Motion Graphics Production for TV
Website Redesign
Public Relations and Press Management
Experimental Advertising Products
December 2005 - April 2010 North Carolina, United States

Republic First Bank

Marketing Director

Managed marketing and treasury services design for the Pennsylvania bank and a Delaware subsidiary bank.

Collateral Development
Website Redesigns for Pennsylvania and Delaware Banks
Video Production for Sales Presentations
January 2003 - October 2005 Pennsylvania, United States

The Charlotte Observer

Editorial Cartoonist

Contributed weekly editorial cartoons for regional editions.

Created graphic illustrations to accompany special stories.

Wrote guest editorials on topics of local interest.
Charlotte, North Carolina, United States

The Gaston Gazette

Illustrator and Cartoonist

Drew Editorial Cartoons and Illustrations

Created Graphics and Other Editorial Components

Provided Caricatures for Guest Writers
Gastonia, North Carolina, United States

Education

University Of North Carolina - Charlotte (UNC)

BA, Political Science and Philosophy

Philosophy Concentration: Logic

Teaching Assistant, Department of Philosophy

Editorial Cartoonist, The University Times
Charlotte, North Carolina, United States

Villanova University

Six Sigma Green Belt

Six Sigma Green Belt certification course.
January 2008 - January 2008 Pennsylvania, United States

Awards

The Telly Awards

Bronze, Writer, "Coach" TV Commercial

2009

Davey Award

Silver, Art Direction, CMCu Annual Report

2009

Davey Award

Silver, Print Collateral, CMCU Annual Report

2009

Davey Award

Silver, Writer, "Fee Pig" TV Commercial

2009

The Communicator Awards

Award of Distinction, Writer, "Fee Pig" TV Commercial

2009

The Communicator Awards

Award of Distinction, Motion Graphics Producer, "Looking Better" Campaign

2009

Skills

Adobe Creative Suite,