Silvia Dumitru

Senior Art Director

Bucharest, Romania

Work Experience

Papaya Advertising

Senior Art Director

• Developed creative strategies and creative concepts for integrated, nationwide campaigns
for big retail and e-retail clients;
• Created complex visual communication benchmarks and developed key visuals;
• Managed a graphic design and art director team throughout the implementation of
the complete range of campaign deliverables;
• Developed and showcased highly detailed and argumentative client presentations
comprised of visuals and storytelling;
• Managed campaign photoshoots overviewing teams of photographers, food stylists,
fashion stylists and post production assistants;
• Managed video shoots working closely with directors, directors of photography,
set designers and food stylists.

December 2019 - Present Romania

BRANDAFFAIR

Head of Art Direction

• Developed functional strategies and creative direction for branding and visual identity projects;
• Created branding and visual identities for a large number of multinational and local clients
from industries like FMGC, HORECA;
• Developed and delivered intricate client presentations providing full storytelling and
visual content (presentation layout, branding content, mock-ups);
• Overviewed product photoshoots, compiled photoshooting briefs;
• Managed a team of 5 graphic designers while mentoring interns and juniors in the studio;
• Worked closely with the CEO in studio strategy, new business approaches and client retention.
March 2015 - February 2018 Romania

Propaganda

Art Director

• Worked together with my copywriter to develop creative routes and key visuals
based on client’s brief and strategy;
• Was part of a new business team, participating in pitches on a weekly basis;
• Created presentation templates and supporting visual elements;
• Developed a large array of campaign deliverables within short deadlines;
• Participated in campaign photoshoots and video commercials, working closely with directors, photographers and food stylists.
August 2009 - January 2015 Romania

Languages

English (Fluent),
Spanish (Advanced),

Awards

Effie Awards - Effie Worldwide

Napolact Dairy Foods

2011

Effie Awards - Effie Worldwide

Napolact Dairy Foods

2012