Shelly Moreau

Copywriting Services

Thurso, Quebec, Canada
My goal is to help clients improve their connection with their prospects, through clear, concise, interesting/meaningful and direct messages or promotions.

Ultimately, the desired outcome is for clients to achieve greater success, and improve their opportunity for increased revenue and sales.

I also work hard to create and share valuable information products on the subjects of real estate writing, copywriting principles and strategic planning - so small-business owners and other solo entrepreneurs can grow and succeed, once they have useful guidance to move them forward.

Work Experience

Dyslexic Solutions Ottawa

Website Copywriter

With the collaboration of Dyslexic Solutions Ottawa, my role was to write/edit web copy material for this new website. The goal was to make the information presented immediately understandable for the intended audience. It had to be accessible, and provide hope and assistance for those dealing with Dyslexia. It was an immense learning opportunity, which I thoroughly enjoyed. The client was thrilled with the copy and the results. And I thank Jenna for allowing me to be a part of it.
July 2014 - July 2014 Ottawa, Ontario, Canada

Michelle Fraser And Associates


I provided writing and consulting services to enhance property descriptions, along with other material such as web copy for Home Page content for their Pride in Staging website; and professional biographies for the team/staff.
November 2014 - June 2015 Toronto, Ontario, Canada

Jacqueline Guagliardi

Real Estate Property Description Writer

I provide ongoing writing and consultative services for Jacqueline. Beside writing fantastic property descriptions, I advise her on effective positioning of a property, to optimize marketing potential and attract the right buyers.
March 2015 - July 2015 Ontario, Canada


Copywriter - Sales Page Content

My client needed sales copy to explain to folks the effectiveness of a new concrete protective treatment. He provided the manufacturer's brochure, and I researched and expanded on it to write his website's sales page copy.

The client was thrilled. No changes were requested. The copy appears on the site, as submitted.
February 2015 - February 2015

Tunics And Things

Product Description and Web Content Writer

I provide consultative and ongoing writing services for Tunics and Things, including: development of their tag line; a catch phrase and copy for packaging; web copy for their About Me page; and all product descriptions for every item available for purchase on their commerce website. I have provided guidance and advice for marketing and positioning, and toward the development of their branding.
October 2014 - Ronkonkoma, New York, United States

Gardiner Team

Real Estate Property Description Writer

I provide ongoing writing services to Jim and Iris, as well as advise them on effective positioning of a property, to optimize marketing potential and attract the right buyers.
March 2015 - Ontario, Canada

Pennie Bonnie Home Smart Realty

Professional Copywriter

Providing ongoing professional writing services to create enticing luxury property descriptions, and consulting services for marketing purposes.
March 2017 - Phoenix, Arizona, United States

Juan Carlos Zarco

Professional Copywriter

Using my custom description writing system, I prepared two lengthy MLS descriptions and full brochure descriptions for the properties.
May 2017 - June 2017 Ottawa, Ontario, Canada

Your Premier Team Arizona Real Estate

Real Estate Copywriter

Providing ongoing writing services and strategic consultation for enhanced write ups for MLS listings for Kris Anderson.
January 2014 - Phoenix, Arizona, United States

Centurion K9 PTSD Service Dogs

Professional Copywriter

Providing ongoing writing services to aid in their fundraising initiatives, website content development, and other promotional writing as needed.
July 2016 - Ottawa, Ontario, Canada


American Writers And Artists Inc.

Following the American Writers and Artists Inc. programs, I learned the fundamentals of writing copy for direct mail, website content, and other materials. Ex: A promotion will not succeed without the right words. It needs to convey the right message… to say the right things, be structured in the right way, and be written to make the prospective buyer take action. That's what I help clients with... to get prospects interested, keep reading, and understand the value of product or service... and finally, remove any doubts from allowing that prospect to make a buying decision.
United States


English (Native),
French (Fluent),


Copywriting, Editing, English Gramme, Mac/Apple Product, Marketing, Microsoft Wor, Oil Painting, Photography, Property Descriptions, Real Estate Writing, Writing,