Mitali Sharma
UX/UI Design
Calgary, Alberta, CanadaProactive and detailed UX/UI designer with 3+ years of proven end-to-end experience delivering enjoyable web and mobile products for B2B and B2C businesses. A clear understanding of technologies allows for seamless collaboration with developers while strong communication skills ensure transparency with stakeholders. Up-to-date knowledge of Adobe Photoshop, Illustrator, XD, HTML, CSS and A/B Testing.
My approach to good design is finding the right balance of user empathy, usability, aesthetics, keen business acumen and a deep understanding of users.
My approach to good design is finding the right balance of user empathy, usability, aesthetics, keen business acumen and a deep understanding of users.
Work Experience
EasyTrim Reveals
Digital & Marketing Designer
- Designing website, and print materials for internal and external stakeholders.
- Conducting User and Market Research.
- Collecting & Analyzing data from different website sources to define business strategies for new market opportunities.
- Analyzing data and presenting it in the visual reports to the higher management.
- Generating leads for business by gathering data from digital platforms to help the sales team.
- Formulating, developing and maintaining comprehensive social and digital media initiatives.
- Defining key performance indicators and implementing measurement, analytic, and reporting.
- Developing business strategy case solutions for the sales team in the United States and Canada
- Conducting User and Market Research.
- Collecting & Analyzing data from different website sources to define business strategies for new market opportunities.
- Analyzing data and presenting it in the visual reports to the higher management.
- Generating leads for business by gathering data from digital platforms to help the sales team.
- Formulating, developing and maintaining comprehensive social and digital media initiatives.
- Defining key performance indicators and implementing measurement, analytic, and reporting.
- Developing business strategy case solutions for the sales team in the United States and Canada
June 2017
- Present
Alberta, Canada
Indi Design
Web & Graphic Designer
- Designed logo and website for FUSO light, Ontario and was highly involved in packaging design for the products.
- Designed website, brochure, pamphlets, hoardings, advertisements and digital graphics for clients.
- Researched content and created personas for POOL magazine,
Internationally acclaimed Indian design magazine.
- Developed digital media strategies.
- Designed website, brochure, pamphlets, hoardings, advertisements and digital graphics for clients.
- Researched content and created personas for POOL magazine,
Internationally acclaimed Indian design magazine.
- Developed digital media strategies.
July 2015
- July 2016
India
Merx Healthcare
Visual designer
June 2014
- July 2014
India
Education
Design Lab
Certificate in User Research and Strategy
- Designed and iterated a digital app product idea through user interviews, empathy and journey mapping.
- Created storyboards, problem/POV statements, usability tests, and landing page.
- Created storyboards, problem/POV statements, usability tests, and landing page.
December 2018
- January 2019
United States
University Of Calgary
Certificate in Marketing
Market Principles, Competitive Analysis, B2B Strategy, B2C Strategy, Business Development and Management, Digital Marketing, Content Writing
September 2018
- Present
Alberta, Canada
Dhirubhai Ambani Institute Of Technology
M.des Communication Design
Anthropology, Ethnography, Visual Design, Design Research, Digital Design
Present
India
Interaction Design Foundation
Certificate in UX Design
UX in Mobile, User Research, Interaction Design
September 2018
- December
Languages
English (Fluent),
Hindi (Fluent),
Dogri (Native),
Urdu (Beginner),
Skills
Adobe Flash,
Adobe Illustrator,
Adobe Indesign,
Adobe Muse,
Adobe Photoshop,
Adobe Premiere Pro ,
AdobeXD,
Balsamiq,
Ethnography,
HTML/CSS,
Sketch,
User Research ,
UX Design,
Wireframe,