Sathi Anand
Creative: Advertising & Communications
Kuala Lumpur, Malaysia
+60123458204
be.net/Scartissue107
To consistently produce great work and help clients create effective campaigns overnight, and build strong enduring brands over time.
Work Experience
SA INDIE
Founder & Creative Partner
A creative hot shop designed to create and craft thought provoking campaigns that truly arouses the irrational desires in us all. We have the unique ability to access talents from different creative disciplines to meet different needs and challenges of this increasingly inappropriate world.
May 2022
-
Kuala Lumpur, Malaysia
SA INDEPENDENT CONSULTANCY
Founder & Creative/Strategic Partner
A brand building think tank that is focused on the strategic roadmap for brands.
February 2017
-
Malaysia
Mullen Lowe S'ng & Partners
Executive Creative Director
Overseeing creative product of the agency. Guiding and mentoring creatives with ideas and the implementation of these ideas. Engaging in continuous dialogues with our awesome clients to develop effective communication solutions and create new and enriching experiences for consumers.
March 2019
- January 2021
Malaysia
Publicis
Executive Creative Director
CAREER HIGHLIGHTS
Head hunted to restructure and reestablish a culture of creativity in
Publicis Jakarta. Focused mainly on coaching young creative teams,
implementing strategic approach to evaluating communication problems,
and developing strong communication work for brands such as Garnier,
Pizza Hut, Telkomsel & Samsung.
Won a bronze for Best Use of Radio at the CitraPariwara (local Creative
Award show)
Head hunted to restructure and reestablish a culture of creativity in
Publicis Jakarta. Focused mainly on coaching young creative teams,
implementing strategic approach to evaluating communication problems,
and developing strong communication work for brands such as Garnier,
Pizza Hut, Telkomsel & Samsung.
Won a bronze for Best Use of Radio at the CitraPariwara (local Creative
Award show)
November 2016
- December 2017
Indonesia
Saatchi & Saatchi
Executive Creative Director/ Creative Director / Associate Creative Director
CAREER HIGHLIGHTS
Hired for global brands under P&G, Mondelez & Mead Johnson.
Created effective work for brands like Ariel, Enfa Grow & Cadbury.
Achieved year on year growth with increase in market share.
Won new business for the agency year on year, bringing in
Emirates, Petron, Bank Simpanan Nasional, Mamee Double Decker
(Malaysia’s largest snacks manufacturer), Merk (Seven Seas Multivitamins), Paramount Properties, Kolej Damansara Utama, Nirvana Bereavement Management, Urban Development Association & MINI.
Promoted to Creative Director in 2011.
Promoted to Executive Creative Director in 2014.
5 golds, 2 silvers & 2 bronzes in 2014 A+M Awards.
Won 1 bronze at the 2014 Effie Awards.
2 bronzes & 1 merit at the 2013 Kancil Awards (local creative show).
2 bronzes at the 2014 Kancil Awards.
5 merits at the 2015 Kancil Awards.
Special Award at the Singapore Viewers Choice Awards 2012.
Regular speaker and mentor at universities in Malaysia.
Jury member of the 2013 & 2015 Kancil Awards.
Jury Chairman of the 2014 Kancil Student Awards.
Creative Council member of 2013, 2014 & 2015 Kancil Awards.
Jury member of the Outdoor Category at Cannes 2015.
Hired for global brands under P&G, Mondelez & Mead Johnson.
Created effective work for brands like Ariel, Enfa Grow & Cadbury.
Achieved year on year growth with increase in market share.
Won new business for the agency year on year, bringing in
Emirates, Petron, Bank Simpanan Nasional, Mamee Double Decker
(Malaysia’s largest snacks manufacturer), Merk (Seven Seas Multivitamins), Paramount Properties, Kolej Damansara Utama, Nirvana Bereavement Management, Urban Development Association & MINI.
Promoted to Creative Director in 2011.
Promoted to Executive Creative Director in 2014.
5 golds, 2 silvers & 2 bronzes in 2014 A+M Awards.
Won 1 bronze at the 2014 Effie Awards.
2 bronzes & 1 merit at the 2013 Kancil Awards (local creative show).
2 bronzes at the 2014 Kancil Awards.
5 merits at the 2015 Kancil Awards.
Special Award at the Singapore Viewers Choice Awards 2012.
Regular speaker and mentor at universities in Malaysia.
Jury member of the 2013 & 2015 Kancil Awards.
Jury Chairman of the 2014 Kancil Student Awards.
Creative Council member of 2013, 2014 & 2015 Kancil Awards.
Jury member of the Outdoor Category at Cannes 2015.
September 2010
- September 2016
Malaysia
Young & Rubicam
Creative Group Head
CAREER HIGHLIGHTS
Hired as Creative Group Head for Yamaha & U-Mobile.
1 bronze & 2 merits at the Kancil Awards.
Took over OCBC and Caltex, 2 accounts that desperately needed a fresh perspective in communications.
Reversed the negative impression on the agency and received rave
reviews after leading OCBC & Caltex after just 6 months.
Received a letter of commendation from the Marketing Director & Corporate Communication Director of OCBC.
Hired as Creative Group Head for Yamaha & U-Mobile.
1 bronze & 2 merits at the Kancil Awards.
Took over OCBC and Caltex, 2 accounts that desperately needed a fresh perspective in communications.
Reversed the negative impression on the agency and received rave
reviews after leading OCBC & Caltex after just 6 months.
Received a letter of commendation from the Marketing Director & Corporate Communication Director of OCBC.
January 2009
- July 2011
Malaysia
Ogilvy & Mather
Senior Copywriter
CAREER HIGHLIGHTS
Won the CIMB pitch that helped the agency secure a large amount of
regional & local business on retail banking.
Rejuvenated the brand and made CIMB the preferred local bank amongst
Malaysians.
Led the creative team on the Heineken rebranding in Malaysia.
Received 1 silver & 1 bronze at the Malaysian Media Awards.
Won the CIMB pitch that helped the agency secure a large amount of
regional & local business on retail banking.
Rejuvenated the brand and made CIMB the preferred local bank amongst
Malaysians.
Led the creative team on the Heineken rebranding in Malaysia.
Received 1 silver & 1 bronze at the Malaysian Media Awards.
2008
- 2009
Malaysia
TBWA
Senior Copywriter
CAREER HIGHLIGHTS
Created Telekom Malaysia’s most successful campaign to date. (You are more than just a number.)
Re-launched Suzuki Swift in Malaysia to explosive success, increasing its market share in the compact car category.
Lead Japan Tobacco International (JTI) to widespread popularity through
dark market strategies & creative ideas for Salem, Winston and Camel cigarettes.
Increased Anchor beer’s market share and popularity in Malaysia and
helped agency earn glowing appraisals and bonuses for 2 consecutive agency reviews – 2005 & 2006.
Won 4 pitches for the agency, gaining accounts such as Scholl, Durex, as well as Proton (Malaysia’s largest car manufacturer) & Tourism Malaysia.
Won 1 Merit & 1 Bronze at the Kancil Awards.
Won 1 Bronze at CNY Greeting Ads Awards.
Created the 1st digital and social media campaign to re-launch the cigarette brand Camel in Malaysia through web videos, outdoor stunts, blogs & a website.
Created Telekom Malaysia’s most successful campaign to date. (You are more than just a number.)
Re-launched Suzuki Swift in Malaysia to explosive success, increasing its market share in the compact car category.
Lead Japan Tobacco International (JTI) to widespread popularity through
dark market strategies & creative ideas for Salem, Winston and Camel cigarettes.
Increased Anchor beer’s market share and popularity in Malaysia and
helped agency earn glowing appraisals and bonuses for 2 consecutive agency reviews – 2005 & 2006.
Won 4 pitches for the agency, gaining accounts such as Scholl, Durex, as well as Proton (Malaysia’s largest car manufacturer) & Tourism Malaysia.
Won 1 Merit & 1 Bronze at the Kancil Awards.
Won 1 Bronze at CNY Greeting Ads Awards.
Created the 1st digital and social media campaign to re-launch the cigarette brand Camel in Malaysia through web videos, outdoor stunts, blogs & a website.
2005
- 2008
Malaysia
Euro RSCG
Copywriter
CAREER HIGHLIGHTS
Worked on the largest prepaid mobile account in Malaysia - Hotlink, handling several retail and activation campaigns, which helped the brand dominate the Prepaid Market.
Worked on the rebranding and activation for Carlsberg, turning it into a pop icon amongst partygoers.
Worked on the largest prepaid mobile account in Malaysia - Hotlink, handling several retail and activation campaigns, which helped the brand dominate the Prepaid Market.
Worked on the rebranding and activation for Carlsberg, turning it into a pop icon amongst partygoers.
2003
- 2005
Malaysia
Education
Stamford College
Diploma in Public Relations Advertising / Public Relations & Marketing - LCCI
Diploma in Public Relations
Advertising / Public Relations & Marketing - LCCI 1996/97
Advertising / Public Relations & Marketing - LCCI 1996/97
1996
- 1997
Kuala Lumpur, Malaysia
St John's Institution
Upper secondary, graduated with a Grade 1
January 1993
- December 1994
Kuala Lumpur, Malaysia
Languages
English (Fluent),
Bahasa Malaysia (Fluent),
Tamil (Conversational),
Skills
Advertising,
Art Direction,
Commercial Arts,
Conceptual Thinking,
Copywriting,
Creative Direction,
Fim Craft,
Ideation,
Presentation,
Visual Thinking,
AWARDS LIST
2019
Malaysian Kancil AwardsMarry Brown
"Burgerfesto"
Bronze - Best use of Radio
Malaysian Kancil Awards
Marry Brown
"Burgerfesto"
Merit - Best use of Radio
Malaysian Kancil Awards
Etika
"Ayat Siapa Lagi Power"
Merit - Content Writing
2016/17
Citrapariwara Indonesia
Telkomsel
LOTR / Taken
Bronze - Best Use of Radio
Seven Seas Live Your True Age, Actively.
The Fighting Person/ The Hardest Times/ The Dream, Fulfilled
Malaysian Kancil Awards
Bronze – Branded content
Merit – Pharmaceuticals
Merit – Film
MINI Flash Lights. Save Lives.
A Driver Save Driver Initiative.
Malaysian Kancil Awards
Merit – Social Awareness
2015
Bank Simpanan Nasional 10 POWERR
Ah Boy
Malaysian Kancil Awards
Merit – Film
Merit – Sound design
Bank Simpanan Nasional 10 POWERR
Kamsiah
Malaysian Kancil Awards
Merit – Film
Bank Simpanan Nasional 10 POWERR
Malaysian Kancil Awards
Merit – Integrated
Playboy Condoms
Love Never Felt So Good
Malaysian Kancil Awards
Merit – Innovative Use of Media
2014
Breast Cancer Welfare Association
About Time
Malaysian Kancil Awards 2014
Bronze – Film
Bronze – Sound Design
Bank Simpanan Nasional
You Against Debt
Malaysian Effie Awards
Bronze – Financial Services
A+M Marketing Excellence Awards
4 Golds
1 Silver
1 Bronze
Jacobs Biscuits
Mum’s Little Secret
1 Gold
1 Silver
1 Bronze
2013
Bank Simpanan Malaysia
Project RM: It Pays To Quit
Malaysian Kancil Awards
Bronze – Direct/Promo Activation
Merit – Innovative Use of Media
Ninja Joe
Letters to Singapore
Malaysian Kancil Awards
Bronze – Craft Copywriting
Malaysian Kancil AwardsMarry Brown
"Burgerfesto"
Bronze - Best use of Radio
Malaysian Kancil Awards
Marry Brown
"Burgerfesto"
Merit - Best use of Radio
Malaysian Kancil Awards
Etika
"Ayat Siapa Lagi Power"
Merit - Content Writing
2016/17
Citrapariwara Indonesia
Telkomsel
LOTR / Taken
Bronze - Best Use of Radio
Seven Seas Live Your True Age, Actively.
The Fighting Person/ The Hardest Times/ The Dream, Fulfilled
Malaysian Kancil Awards
Bronze – Branded content
Merit – Pharmaceuticals
Merit – Film
MINI Flash Lights. Save Lives.
A Driver Save Driver Initiative.
Malaysian Kancil Awards
Merit – Social Awareness
2015
Bank Simpanan Nasional 10 POWERR
Ah Boy
Malaysian Kancil Awards
Merit – Film
Merit – Sound design
Bank Simpanan Nasional 10 POWERR
Kamsiah
Malaysian Kancil Awards
Merit – Film
Bank Simpanan Nasional 10 POWERR
Malaysian Kancil Awards
Merit – Integrated
Playboy Condoms
Love Never Felt So Good
Malaysian Kancil Awards
Merit – Innovative Use of Media
2014
Breast Cancer Welfare Association
About Time
Malaysian Kancil Awards 2014
Bronze – Film
Bronze – Sound Design
Bank Simpanan Nasional
You Against Debt
Malaysian Effie Awards
Bronze – Financial Services
A+M Marketing Excellence Awards
4 Golds
1 Silver
1 Bronze
Jacobs Biscuits
Mum’s Little Secret
1 Gold
1 Silver
1 Bronze
2013
Bank Simpanan Malaysia
Project RM: It Pays To Quit
Malaysian Kancil Awards
Bronze – Direct/Promo Activation
Merit – Innovative Use of Media
Ninja Joe
Letters to Singapore
Malaysian Kancil Awards
Bronze – Craft Copywriting
PERSONAL ATTRIBUTES
Cool, composed and resourceful, with strong leadership qualities and a passion for strategic thinking. Enjoy marketing and communication challenges, excellent at conceptualizing and leading discussions during brainstorm sessions.