I own the research.
Introduce best practices.
Collaborate with many different people.
Take the lead when needed.
Encourage team members to bring in new ways of working.
Remain consistent through a lot of team changes.
Deliver to a high standard & on time.

I do all of the UX activities which you can find in my folio. I think approach is more important than just being able to do activities well.

I single-handedly picked up a complex redesign project.
Consulted existing foundational research (survey, personas, analytics reports).
Conducted desk research (user flows, comp analysis, heuristics etc).
Lead workshops & presentations with technology.
Designed & delivered complex usage feature & navigation.

I delivered multiple projects at once (home loans, credit cards, internet banking).
Proactively engaged with different teams.
Organised & conducted internal usability testing.
Picked up styles/ interactions quickly.

I owned the iOS app product design
Kicked ass and delivered the UrHome Property App to a high standard
Proactively developed product knowledge about home loans
Created opportunities to incorporate UX activities into our process (guerrilla testing, contextual inquiry and workshopping)
Ensured that the customer’s voice was heard: created an ongoing relationship with the customer service team
Harmoniously collaborated with many different stakeholders
Stretched myself

I stepped up beyond a traditional visual design role. I was the sole creative and expanded my skill sets in responsive and native app design when they were still new to the market. That, and everything in-between since we were a young go-getter agency.

I collaborated closely with the company directors, developers, sales and clients (mostly small business owners) to deliver solutions that gave them confidence about stepping into the market for the first time.

Projects I'm proud of:
• Designing a content aggregation website for the multi-billion dollar Barangaroo development when I was fresh out of uni
• Running social media campaigns (one of my campaigns increased our number of Facebook followers by 200%), blogging, online and instore graphic design for Bondi fashion destination Tuchuzy
• Working on the Sydney Film Festival rebrand and a magazine for people who owned private jets with my design idol at Leuver Design
• Designing whatever came out of my imagination (including the BEST photo shoot) for the infamous and playful World Bar in Kings Cross
• Conceptualising a full rebrand for leading international call tracking company AVANSER in collaboration with Marmot Inc.

It was my dream to work in advertising while I was in uni. I'm glad that I got the experience with some of the BEST people in the global industry AND win some awards (Art Directors Club, Canne Lion and New York Shield). Still, it wasn't for me.

Clients: Panasonic, Luxottica, Bonds, The Australian Government, The Heart Foundation

Chief Creative Officer: Reed Collins
Executive Creative Director: Karl Fleet

Instructor: Jason Davey