Samantha Gustafson
Industrial Designer
Chicago, IL, USAHighly motivated, insights driven design researcher with 2 years experience in international & domestic product design, strategy and research.
Design professional with integrity, empathy, and a track record of identifying key insights resulting in direct ROI.
Team player with experience in organizing collaborative co-creation workshops, in context research studies and managing external consultants, and interns. Experience working in multi-cultural, cross functional teams in the U.S., Spain, Germany and France.
Design professional with integrity, empathy, and a track record of identifying key insights resulting in direct ROI.
Team player with experience in organizing collaborative co-creation workshops, in context research studies and managing external consultants, and interns. Experience working in multi-cultural, cross functional teams in the U.S., Spain, Germany and France.
Work Experience
Phillips+Co.
Research Freelancer
-Collaborated with Phillips+Co. employees to create recommendations on product positioning and naming based on workshops with client.
-Documented workshops with client.
-Implemented focus groups and collected insights from focus groups.
-Collaborated with Phillips+Co. employees to publish positiong and naming report for client
-Documented workshops with client.
-Implemented focus groups and collected insights from focus groups.
-Collaborated with Phillips+Co. employees to publish positiong and naming report for client
October 2013
- November 2013
Chicago, Illinois, United States
Chamberlain Group Inc.
Design Contractor/Design Research & Strategy
-Worked on contract in research and strategy projects, and supporting design as needed.
-Worked on large scale qualitative research project involving multiple user groups and multiple languages, and countries.
-Assisted in focus groups and user surveys on existing and future products. Collaborated with market research to develop report on findings.
-Developed user personas for UX development projects.
-Conducted research for UX projects for competitive analysis, and use cases.
-Developed trend reports on color, finish and material and applied to specific projects.
-Mentored interns in future concept projects and professional development.
-Worked on large scale qualitative research project involving multiple user groups and multiple languages, and countries.
-Assisted in focus groups and user surveys on existing and future products. Collaborated with market research to develop report on findings.
-Developed user personas for UX development projects.
-Conducted research for UX projects for competitive analysis, and use cases.
-Developed trend reports on color, finish and material and applied to specific projects.
-Mentored interns in future concept projects and professional development.
August 2012
- August 2013
Elmhurst, Illinois, United States
Chamberlain Group Inc.
Industrial Design Co-op
-Worked with designers and design strategist on research, color, finish and material.
-Created documentation for sourcing and manufacturing detailing logo placement and specific CFM spec.
-Participated in group ideation sessions, and created soft models and presentations.
-Created documentation for sourcing and manufacturing detailing logo placement and specific CFM spec.
-Participated in group ideation sessions, and created soft models and presentations.
September 2010
- June 2011
Elmhurst, Illinois, United States
Rock-Tenn
Industrial Design Co-op
-Assisted designers in creating point of purchase mock-ups and designs for final production.
-Aided in instruction creation for in store display set-up.
-Responsible for training new intern.
-Aided in instruction creation for in store display set-up.
-Responsible for training new intern.
September 2009
- June 2010
West Chester, Ohio, United States
Education
University Of Cincinnati
BS Industrial Design
Sponsored studios: Livewell Collaborative Mobility Studio, SRAM, LEVA & Fuji Electric Bike Studio
September 2007
- June 2012
Cincinnati, Ohio, United States
Bergische Universität Wuppertal
Industrial Design
Exchange program with Bergische University Wuppertal in Industrial Design program. Participated in a sponsored studio with the Bergische Institute Wuppertal in eye tracking technology.
September 2011
- March 2012
Wuppertal, Germany
Awards
Skills
Adobe Illustrator,
Adobe InDesign,
Adobe Photoshop,
Design Strategy,
Design Thinking,
Ethnographic Research,
Persona Creation,
Rhino CAD,
Sketching,
Concept Development,
Design Research,
Keyshot,
UX Research,