I am heading up the platform and Enterprise UX practice. This includes creating internal tools on Salesforce platform, as well as working with data teams to structure data for distribution across the platform.

Led design and branding of product. Help lead experience strategy and product definition, in addition to leading creative team on product design in the Real Estate space. Working to disrupt a 100 year old way of buying and selling property to bring back value to the Real Estate industry.


Projects:
• Improved conversions across key flows and segments including landing pages and one change that doubled conversion overnight.

• Improved buyer and seller experience with scheduling and showing homes including a cutting edge application to show homes that is voice activated— Featured on CNBC, Wall Street Journal, Built in LA, TechCrunch and more.

• Created a scheduling service/app design which made it so CSR's could service 8x the amount a showing requests.

• Implemented and led creation of an internal design system to improve consistency and delivery time.

• Several cutting edge new prototypes of product that integrate Voice, Chatbots, AI and Machine Learning to solve consumer problems like nothing on the market

Lead UX team and define agency processes. The bulk of my work has focused around finance and real estate for both large and smaller clients. Set up procedures and templates for a new UX team, which I hired. Managed UX resources and mentored designers.

Clients:
Nationstar/Mr Cooper, Wilson, T-Mobile, Intuit, Xome, Men’s Warehouse, Aetna, Schumacher homes.

Most of my work involved projects that needed hybrid strategist/experience designer, so I often was filling two roles.

Clients:
Lead Strategist/Consultant on Mattel (hotwheels.com, monsterhigh.com, barbie.com), Pioneer, Primrose, Anytime Fitness and CiCi's Pizza accounts.

I was called in to create and run the Experience Strategy/Research unit as well as procedures for validation and screening criteria for user testing across all devices and platforms.

Projects:
• Created a system and infrastructure while socializing the value of user research.

• Created revised commerce patterns that led to 49% increase in conversion.

• Created methods and parameters of market segmentation based on user based profiling including ethnographic studies, usability studies, and market analysis.

• Android, iPad, and Windows 8 applications.

Lead Interaction designer/IA working on on design, and design process in pharma based apps.

• Helped agency with integrating light weight approaches to cross device design.

Clients:
Mc Neil, Korlym

Part of core team working on strategy for direction of product for redesign of Fandango.com

• Interaction design for website- www.fandango.com (including responsive design and integrated ad products)

• Established benchmarks for current site, including usability, conversions tracking, and new audience segmentation

• Designed new cutting edge experimental product designs for scheduling and planning movie dates.

• Established Design System for Android and iOS Products

In charge of all UX and brand strategy efforts, as well as hiring and leading freelance talent.

• Established company procedures and processes for brand strategy integrated into digital design.

• Experimented with many workflows, and developed a work flow that shaved 25% off of design time, by minimizing duplication and I ceased collaboration.

• Created several cross platform applications for startups using lean techniques.

• Ran strategy portion of the business, using freelance employees.

• Duties: Brand/UX Strategy, and Information architecture, Account management, Project Management & Production

Projects:
• Platform and service design for eGood
• Several e-Commerce platforms
• Badgestack - a learning platform for the Smithsonian and the NYC dept of education

• Clients : AutoAnything, NY Dept of Education, Smithsonian institute, eGood, Pasadena Symphony, Several startups.

Ran a freelance design practice the grew to include freelance designers, which I supervised.