DAWN MELLENDER
Senior Creative Strategist / Designer
Chicago, IL, USAHello! I am an energetic senior creative strategist / graphic designer at Health Brand Group, a brand consultancy and strategic communications firm focused exclusively on health.
I am passionate about all things design related and stay up-to-date on the latest design trends. I specialize in both print and web design. I love meeting new people and working on a variety of projects.
I have had great experiences in both large and small companies alike. I believe that great brands are those that tell a story, portray a smart, creative aesthetic and are meaningful.
I am passionate about all things design related and stay up-to-date on the latest design trends. I specialize in both print and web design. I love meeting new people and working on a variety of projects.
I have had great experiences in both large and small companies alike. I believe that great brands are those that tell a story, portray a smart, creative aesthetic and are meaningful.
Work Experience
Health Brand Group
Senior Creative Strategist / Designer
Health Brand Group (HBG) cultivates the brands that endeavor to change the health of the world. Driven by a passion for strategy, an obsession with innovation and a view of healthcare that only an insider can have, we create and reinvent brands that unite cultures, inspire loyalty and contribute to the greater good of the world. We help health brands mean something.
At Health Brand Group I have:
+ Served as the creative lead for all of Health Brand Group's clients
+ Developed a creative strategy for Aramark Healthcare Technologies latest advertising
campaign along with design and implementation
+ Established the creative strategy and brand including environmental graphics,
collateral and web design for Kiva Recovery, an innovative treatment model for
alcoholism and other dependencies
+ Designed and implemented a brand refresh for Health Brand Group
+ Assisted in the development of presentations and sales materials for new business
opportunities
+ Guided and mentored several freelance designers
At Health Brand Group I have:
+ Served as the creative lead for all of Health Brand Group's clients
+ Developed a creative strategy for Aramark Healthcare Technologies latest advertising
campaign along with design and implementation
+ Established the creative strategy and brand including environmental graphics,
collateral and web design for Kiva Recovery, an innovative treatment model for
alcoholism and other dependencies
+ Designed and implemented a brand refresh for Health Brand Group
+ Assisted in the development of presentations and sales materials for new business
opportunities
+ Guided and mentored several freelance designers
October 2012
- June 2015
Illinois, United States
Robyn Rachel Photography
Freelance Graphic Designer
Robyn Rachel is a high-fashion wedding photographer in Chicago, Illinois. After photographing my wedding in August 2011, she hired me to create a new face for Robyn Rachel Photography. I am currently working on her boudoir and glamour photography website and brand, RR Boudoir.
+ Designed and launched the brand for Robyn Rachel Photography
+ Created her identity and applied it across all aspects of her business
+ Designed and built her website, www.robynrachelphotography.com using the application ShowIt
+ Designed the look and feel of her Wordpress blog http://robynrachel.com/blog/
+ Designed and launched the brand for Robyn Rachel Photography
+ Created her identity and applied it across all aspects of her business
+ Designed and built her website, www.robynrachelphotography.com using the application ShowIt
+ Designed the look and feel of her Wordpress blog http://robynrachel.com/blog/
September 2011
- January 2014
Chicago, Illinois, United States
MadGuy Design & Brand LLC
Freelance Graphic Designer
I designed and animated several digital ads for RCG Futures Trading.
June 2013
- August 2013
Chicago, Illinois, United States
AND Agency LLC
Senior Graphic Designer
A marketing strategy, brand leadership and creative firm, serving world-class and top-ranked companies across industries. AND's mission is to inspire change and improvement focusing on delivering meaningful results.
AND Agency offers their clients the depth, reach and bench strength required to implement large-scale, complex enterprise-wide projects.
My responsibilities included, but were not limited to:
+ Design exciting creative for a variety of clients including AND’s top client, AT&T
+ Design brochures, environmental design, logos and front-end web design
+ A key player in a company rebranding
+ Help manage and design attractive social media creative for Twitter and Facebook
+ An active participant in AND's weekly blog postings
+ Execute the “Big idea” from start to finish
AND Agency offers their clients the depth, reach and bench strength required to implement large-scale, complex enterprise-wide projects.
My responsibilities included, but were not limited to:
+ Design exciting creative for a variety of clients including AND’s top client, AT&T
+ Design brochures, environmental design, logos and front-end web design
+ A key player in a company rebranding
+ Help manage and design attractive social media creative for Twitter and Facebook
+ An active participant in AND's weekly blog postings
+ Execute the “Big idea” from start to finish
December 2011
- October 2012
Hoffman Estates, Illinois, United States
MF Global Inc.
Graphic Designer
I was one of two designers that provided brand support for MF Global, a leading cash and derivatives broker-dealer, delivering access to products, solutions, and insights across the world’s financial markets.
My responsibilities included, but were not limited to:
+ Designed collateral including, brochures, handouts and special event materials
+ Been involved in a global brand refresh as well as re-branding a company
+ Design and code HTML email blasts, flash banners and front-end web design
+ Supported our company intranet site daily via SharePoint
+ Provided internal and external event branding
+ Managed vendors on outsourced projects from beginning to completion
+ Key player in executing a global advertising campaign
+ Maintaining day-to-day brand consistency
My responsibilities included, but were not limited to:
+ Designed collateral including, brochures, handouts and special event materials
+ Been involved in a global brand refresh as well as re-branding a company
+ Design and code HTML email blasts, flash banners and front-end web design
+ Supported our company intranet site daily via SharePoint
+ Provided internal and external event branding
+ Managed vendors on outsourced projects from beginning to completion
+ Key player in executing a global advertising campaign
+ Maintaining day-to-day brand consistency
January 2008
- November 2011
Chicago, Illinois, United States
Education
What They Say...
"Dawn Mellender is without a doubt one of the most delightful people and talented designers I've had the fortune of working with over my 20-year career. Adjectives that come to mind when I think of Dawn are artistic, tenacious, driven, tireless, positive, perfectionist, discriminating.
As a designer, Dawn has an exceptional eye for aesthetics, balance, color and consistency and demonstrated this across many forms of online and offline media. She truly understands branding and the importance of creating one voice via look, feel, imagery and tone. Dawn has been instrumental in developing these components while in her current position. Dawn is a design talent, but she is also an outstanding project manager and she expressed this every day as she managed an increasingly active event calendar for her firm–juggling timelines, design, contacts, production, venues and management. Dawn has an amazing ability to work with many different types of personalities with varying skill sets – a very important skill for a leader.
Dawn’s solid design skill along with her project management experience and tireless positive attitude has resulted in the continued successful outcome of her projects. I would be ecstatic to have the opportunity to work with Dawn again and any company or group will be lucky to have Dawn join their team."
- Guy Swartz, Creative Director, Design and Branding
______________________________________________________________________________
"I had the pleasure of working with Dawn for 4 years while at MF Global. She's a superstar. Incredibly talented, impeccably detailed, impossibly quick, and above all–one of the nicest people you will meet. She managed multiple projects with tight deadlines on a constant basis and never missed a due date. If I had an opportunity to work with her again I would do so in a heartbeat. 15 out of 4 stars. Highly recommended."
- Chad Hendricks, Production Designer at SYPartners
______________________________________________________________________________
"The amount of quality, meticulous work under a constant stream of intense deadlines which I have personally witnessed Dawn produce, may be truly be unrivaled. She is careful, often quietly working away, but her discipline is fierce. She is not afraid to dive in until it is done, and seemingly never even whispers a complaint. I admire her drive. We have only scratched the surface of this delightful tigress’ talents and look forward to seeing her work applied to a wide array of media."
- Stephanie Gillespie Schrock, Sr. Benefit Communications Strategy Consultant to Whirlpool Corporation at HealthSCOPE Benefits
______________________________________________________________________________
"Like! Thumbs up! Enthusiastic recommendation! Dawn does it all: collaterals, web, email, displays, you name it. A great team player providing high levels of client satisfaction with outstanding designs, executed flawlessly and delivered on time. Dawn knows her way around a branding style guide and is great at creating new pieces that blend in perfectly. Dawn finesses all those little nuances that at the end of the day make all the difference. In short, Dawn is someone you'll be glad to have on your creative team."
- Ted Peart, Creative Director for Brand / Sr. Art Director at The SAVO Group
______________________________________________________________________________
"Working with Dawn at HBG was like working with a ray of sunshine - she has excellent design chops, a keen eye, and is a dream to work with! Her dedication to tackling tasks with perfection was a standard for each project, no matter how small. She is an exceptional creative problem solver and is an strong addition to any strategic team. It would my pleasure to collaborate with her again!"
- Rebecca Firlik, Freelance Design Director
As a designer, Dawn has an exceptional eye for aesthetics, balance, color and consistency and demonstrated this across many forms of online and offline media. She truly understands branding and the importance of creating one voice via look, feel, imagery and tone. Dawn has been instrumental in developing these components while in her current position. Dawn is a design talent, but she is also an outstanding project manager and she expressed this every day as she managed an increasingly active event calendar for her firm–juggling timelines, design, contacts, production, venues and management. Dawn has an amazing ability to work with many different types of personalities with varying skill sets – a very important skill for a leader.
Dawn’s solid design skill along with her project management experience and tireless positive attitude has resulted in the continued successful outcome of her projects. I would be ecstatic to have the opportunity to work with Dawn again and any company or group will be lucky to have Dawn join their team."
- Guy Swartz, Creative Director, Design and Branding
______________________________________________________________________________
"I had the pleasure of working with Dawn for 4 years while at MF Global. She's a superstar. Incredibly talented, impeccably detailed, impossibly quick, and above all–one of the nicest people you will meet. She managed multiple projects with tight deadlines on a constant basis and never missed a due date. If I had an opportunity to work with her again I would do so in a heartbeat. 15 out of 4 stars. Highly recommended."
- Chad Hendricks, Production Designer at SYPartners
______________________________________________________________________________
"The amount of quality, meticulous work under a constant stream of intense deadlines which I have personally witnessed Dawn produce, may be truly be unrivaled. She is careful, often quietly working away, but her discipline is fierce. She is not afraid to dive in until it is done, and seemingly never even whispers a complaint. I admire her drive. We have only scratched the surface of this delightful tigress’ talents and look forward to seeing her work applied to a wide array of media."
- Stephanie Gillespie Schrock, Sr. Benefit Communications Strategy Consultant to Whirlpool Corporation at HealthSCOPE Benefits
______________________________________________________________________________
"Like! Thumbs up! Enthusiastic recommendation! Dawn does it all: collaterals, web, email, displays, you name it. A great team player providing high levels of client satisfaction with outstanding designs, executed flawlessly and delivered on time. Dawn knows her way around a branding style guide and is great at creating new pieces that blend in perfectly. Dawn finesses all those little nuances that at the end of the day make all the difference. In short, Dawn is someone you'll be glad to have on your creative team."
- Ted Peart, Creative Director for Brand / Sr. Art Director at The SAVO Group
______________________________________________________________________________
"Working with Dawn at HBG was like working with a ray of sunshine - she has excellent design chops, a keen eye, and is a dream to work with! Her dedication to tackling tasks with perfection was a standard for each project, no matter how small. She is an exceptional creative problem solver and is an strong addition to any strategic team. It would my pleasure to collaborate with her again!"
- Rebecca Firlik, Freelance Design Director