Share
Project Views
Appreciations
158
Followers
77
Following
20
I have been fortunate to have lived in various countries in the world during my childhood and adult life. Consequently I have been inspired by examples of passion, determination, innovation and success, through commitment and hard work.

I have been privileged to have been exposed to great mentors and participate… Read More
I have been fortunate to have lived in various countries in the world during my childhood and adult life. Consequently I have been inspired by examples of passion, determination, innovation and success, through commitment and hard work.

I have been privileged to have been exposed to great mentors and participated in fabulous collaborations, locally and internationally, with my own brand, Story, and various client brands. The results were a multi-award-winning experience.

I build brands and I am passionate about it!

In South Africa I have established a powerful retail network to reach the objectives and strategic goals of my various clients’ brands.

This included the development of strategic business, planning the development, marketing and implementing of such. Please refer to my CV below for details. I am an entrepreneurial thinker, always looking at the dynamic higher potential, new emerging opportunities and strategies. I have always regarded myself as a self-motivated professional.

During my 16 years of advertising and fashion design exposure, I have gained experience as a multi international award-winning Senior Creative Director, specialising in the marketing of brands, fashion and lifestyle. I am qualified in that I have a progressive knowledge of worldwide seasonal trends, international experience in trend development and I excel in conceptual creative skills. I trust my track record will corroborate this.

I have extensive international experience in art direction, design, production, marketing, fashion and management. I am well versed in running large design and production teams and have gained experience in New York, Paris, Cape Town and Johannesburg. I am highly adept at creative conceptualisation, execution and leadership. Read Less
1999
Pop 5 Arjo Wiggins Fine Papers winner

2002
Silver Loerie Award / Campaign (Nike)
Clio Bronze / Innovative Media (Nike)
Clio Finalist / Design (Nike)
Cannes Shortlist / Magazine (Nike – “Jogging”)
Cannes Shortlist / Magazine (Nike – “Run Faster”)
Cannes Shortlist / Magazine (Nike – “90kg Lighter”)
Read More
1999
Pop 5 Arjo Wiggins Fine Papers winner

2002
Silver Loerie Award / Campaign (Nike)
Clio Bronze / Innovative Media (Nike)
Clio Finalist / Design (Nike)
Cannes Shortlist / Magazine (Nike – “Jogging”)
Cannes Shortlist / Magazine (Nike – “Run Faster”)
Cannes Shortlist / Magazine (Nike – “90kg Lighter”)

2003
Foschini Fashion Design Awards winner

2004
Ad of the Month (July) / 1 Time Airlines
The Pendoring Awards / 1 Time Airlines Gold for outdoor
Ad of the Season (March) / 1 Time Airlines Gold for outdoor
The Best SA Adverting & Design Book 2001 & 2002

2005
Eagle Awards / Pendoring Campaign Silver
Eagle Awards / Pendoring Campaign Silver
International Leo Burnett Creative Rating Scale / Pendoring Campaign / 7.3
Ad of the Month (May) / Pendoring Campaign / 1st place Press
Ad of the Month (August) / Pendoring Campaign / 1st place Print Campaign
Ad van die Seisoen (May) / Pendoring Campaign / 1st place Website
Loerie Silver / “Lost in Translation” for integrated campaign
Loerie Silver / “Lost in Translation” for direct
Loerie Silver / “Lost in Translation” for website
Loerie Bronze / “Lost in Translation” for print promotion
Loerie Bronze / “Argus” for print promotion
Loerie Bronze / “Lost in Translation” for poster promotion
Loerie Bronze / “Argus” for poster promotion
Loerie Silver / “Lost in Translation” for website
Loerie Bronze / “Lost in Translation” for design
Loerie Bronze / “Lost in Translation” for design
Loerie Bronze / “Lost in Translation” for design
Loerie Bronze / “Lost in Translation” for design
Loerie Bronze / Salvation Army for direct mail

2006
Ad of the Year / Pendoring Campaign / Winner for print
The Pendoring Awards / Pendoring Campaign / Gold for print

2007
Loerie Finalist Design Corporate CI
Design Indaba Best stand runner up
Loerie Gold Design Mix Media Campaign
Loerie Bronze Design Corporate CI
The South African Style Award
Cosmopolitan Magazine voted Awesome Woman of the Year
in the field of Advertising

2008
Elle magazine voted Smart designer label to love
Glamour magazine voted Most desirable South African fashion label
Marie Claire voted Best South African emerging fashion designer
Loerie Bronze Design Magazine Design / Dossier
Loerie Gold Design Magazine Design / Migrate (conibuting designer)
The Pendoring Awards Gold POS / RSG Radio
The Pendoring Awards Silver POS / RSG Radio
Loerie Advertising Awards Communication Design judge

2009
Gold at Sony Pro-Photo awards – YUM YUM
One Show Merit – Net Florist Posters
Loerie Advertising Awards Young Creatives judge

2010
Elle magazine voted Top Best dressed in South Africa
Loerie Advertising Awards Communication Design judge

2011
Ad of Month (June) / ambient & outdoor 2nd place (Edgars Shoe Affair campaign)
Bronze Loerie / Craft photography (Edgars Shoe Affair - “Albino Girl”)
Loeries Finalist / Craft photography (Edgars Shoe Affair - “Viktoria”)
Loeries Finalist / Craft photography (Edgars Shoe Affair - “Shoe Personified”)
Loeries Finalist / Promotional events (Edgars Shoe Affair)
International Fashion Retail Awards Finalist / Collaboration (Edgars)

2013
Loerie Award / Craft Award / Poster Campaign - Autism is...

2014
African Cristal Award / Best Online Film / Bronze

2015
Making an Impact Award - The Empty Shop
IPRA Golden World Award - The Empty Shop

PANEL PARTICIPATION
Sanlam South Africa Fashion Week
2008 Loerie Advertising Awards
Communication Design Judging Panel
2009 Loerie Advertising Awards
Young Creatives Judging Panel
2010 Loerie Advertising Awards
Communication Design Judging Panel
Ad of Month Read Less
April 2012 - current
Self employed / Freelancer

October 2010 - March 2012
The Jupiter Drawing Room
Position: Creative Director

May 2009 – Sept 2010
TBWA\HUNT\LASCARIS JHB
Position: Creative Group Head

Jan 2009 – March 2009
Hirshorn Zuckerman Design Group NEW YORK CITY
Position: Senior Art Director

Aug 200… Read More
April 2012 - current
Self employed / Freelancer

October 2010 - March 2012
The Jupiter Drawing Room
Position: Creative Director

May 2009 – Sept 2010
TBWA\HUNT\LASCARIS JHB
Position: Creative Group Head

Jan 2009 – March 2009
Hirshorn Zuckerman Design Group NEW YORK CITY
Position: Senior Art Director

Aug 2008 – Dec 2008
Draft FBC
Position: Creative Group Head / Freelance

Jan 2008 – Nov 2008
McCann Erickson World Group
Position: Creative Group Head / Freelance

Sep 2007 – Nov 2007
Metropolitan Republic
Position: Design Group Head / Freelance

May 2006 – Dec 2008
RCG Clothing Group
Position: Creative Director / Partner

May 2006 – Sept 2010
Story Design Clothing
Position: Creative Director / Owner

March 2005 – April 2006
Leo Burnett
Position: Senior Designer / Art Director

June 2004 – Feb.2005
TBWA\GAVIN\REDDY
Position: Art Director

April 2003 – May 2004
Grey Worldwide
Position: Designer

Dec 2002 – Mar 2003
Clearwater Group
Position: Senior Broadcast Designer

Jan 2000 – Nov 2002
The Jupiter Drawing Room
Position: Designer / Art Director

Jan 1999 – April 1999
Reflex Group PARIS, FRANCE
Position: Jnr Designer / Art Director


EDUCATION
AAA School of Advertising - Johannesburg, South Africa
National School of the Arts - Johannesburg, South Africa Read Less
Member since: