Rush Olson

Rush Olson Creative and Sports

Arlington, TX, USA

Work Experience

Rush Olson Creative And Sports

Principal

Rush Olson Creative and Sports makes your brand fun.

Some two decades of creating sports advertising and related projects make company principal Rush Olson a remarkably valuable resource for anyone involved with marketing a sports-related product. We combine agency-quality copywriting and brand insight with a high level understanding of sports a general market agency would find difficult to duplicate.

We create all kinds of content - – video, audio, words, experiential; made-up stuff, non-fiction, history, sports, non-sports, short-form, long-form, in-between-form, racing form.
Arlington, Texas, United States

Texas Rangers

Creative Director, Media

I supervise electronic media creation for the marketing department of the Major League Baseball team in a top-five media market. The job requires a unique combination of killer creative skills and an insider's understanding of sports.


Highlights

•Created memorable advertising and other creative content. The recent "My Texas, My Rangers" campaign, along with some A.L. pennants, led to record attendance numbers.

•Spearheaded DVD sales pitches to help lure free agents to Texas.

•Made the Rangers industry leaders in digital video acquisiion and dissemination despite limited budgets.
2000 - Arlington, Texas, United States

Dallas Stars

Creative Director, Media

I created advertising campaigns, in-arena features, and other general market outreach. A high point came when I spearheaded the production of a DVD targeted at high profile free agents, three of whom signed with Dallas in 2002.
2000 - 2003 Dallas, Texas, United States

Mesquite Championship Rodeo

Creative Director, Media

I conceived and executed television and radio advertising campaigns for the world's best known weekly rodeo. The sport lends itself to creativity. You can sell it with teed-off bulls, country music, and world champion cowboys, but also with spots featuring skateboards, monkeys, and hockey announcer Daryl Reaugh.
2000 - 2009 Mesquite, Texas, United States

CCT Fort Worth

TV play-by-play announcer

I called games in multiple sports at all levels of competition, including TCU basketball and baseball, Fort Worth Fire and Fort Worth Brahmas hockey, Fort Worth Flyers NBA D-League basketball, Fort Worth Cats baseball, Fort Worth Cavalry Arena Football, FWISD high school football and basketball, and more.
1991 - 2009 Fort Worth, Texas, United States

KXTX-TV

Promotion Manager

As a manager at a sports-intensive independent station, I supervised a department in which we maximized both budget and creativity.
1998 - 2000 Dallas, Texas, United States

KTVT-TV

Executive Producer

Long- and short-form producing, innovative events marketing, and the creation of a regional Emmy-winning public service campaign highlighted a tenure covering both independent and affiliated eras at KTVT.
1990 - 1998 Fort Worth, Texas, United States

Education

Trinity University

Bachelors

Majors in Communication and History; Minor in Economics; Student Station Manager at KRTU radio.
1986 - 1990 San Antonio, Texas, United States

Skills

Avid Media Composer, Copywriting, Bass Guitar, Pull-up Jump Shots, Songwriting,