My freelance role as a brand designer led me to BBH, where I worked on a major brand revitalisation of the UOB Bank, reporting directly to the creative lead. My focus was to create a brand guidelines of a dynamic and versatile grid system for usage in print materials, outdoor ads and event materials. Also at BBH, I worked on developing design templates and visual systems for Samsung Galaxy for Work's new business campaign. I have crafted three lively animation videos for the campaign launch, as well as putting together an application toolkit. Other independent project include project manage and build a responsive web design featuring a 2D product configurator as well as social media content illustration.

At govTech, I take on the re-branding of an existing productivity app — Digital Work Place (DWP). I am tasked to define brand objectives, values and pillars and manifest through UI design and the marketing materials. I am involved in art directing, design strategy and producing visual design for the UX team. The project is in development and on track for production.

I collaborated with copywriter to take apart multifarious briefs and presented to the Creative Director and Account Servicing. Projects were completed from sketch to production individually; sometimes through directing of animators and videographers. Possessing thorough understanding of brand guidelines encourages consistent digital and social content creation for clients. Other clients I have worked with include Singtel, Facebook, Neutrogena, Nespresso and InterContinental Hotels Group (IHG).

As a brand designer, I am tasked to develop brand identity with strategy director alongside the group CEO/ECD. I have also pitched in creative meetings with clients to present concepts. Some work in progress accounts have been working on include KH Roberts, Hara Hong Kong Tim Sum, RadLink, Reefknot Investments, Coka Cola.

BBDO Singapore owns a creative culture of collaboration and networking. Being exposed to a multi-national, culturally diversified working environment allows my creativity to be relevant and sensitive. I provide art direction support to materialise social and print assets for AIA Singapore on What’s your Why campaign featuring David Beckham to promote AIA Vitality. I am also involved in rebranding and repositioning of Esso LPG gas in Hong Kong and Macau where the flagship store interior was redesigned and adapted across other distributors’ store. I initiated campaigns for existing client(ESSO LPG) after deliberation with Planning Director, Creative Director and Account Manager. Together with other creative and writers, we have won several pitches for clients that include: Parkway Health, Credit Suisse and VISA.