- Mapping and testing user flows across all the journeys to meet business needs within 3 clicks.
- Illustrating user journey, storyboard, wireframe and final prototype for IDFC FIRST- ‘Personal finance management’ squad.(First of its kind in the finance sector for India’s consumers)
- Qualitative research on Payment journeys like ‘UPI’, ‘Mobile number’ and ‘Merchant’ payments
- Designing clutter free Interface and applying Heuristic Evaluation for all the UI assets
- Responsible of the Centre UI Components library for seamless experience on different platforms

Key Responsibilities: Design Thinking, Trend Research, Re-Branding, User Experience Design,
Content Creation and Campaign design.

• Creating new business modules lead by design first approach- ‘Nerolac ColourTrails’
- Designing online and offline solutions as per user insights for B2B and B2C
- Forecasting trends for the Automobile sector in collaboration with Kansai, Japan.
- Actively managed Re-branding- ‘Identity refresh’ project and content for online and offline marketing

Key Responsibilities: Colour & Trend research, UX & UI design, Product development, Content creation &
Marketing.

• Designed trend research process, conceptualized & developed colour workshops and launched Colour Next at India Design.
• Designed micro site, App’s and content for online magazine. I had created business module through product innovation and worked on exciting project by launching 2200 new colours basis on Natural colour system.
• Introduced Colour of Year & CMFT- to increase reach and to create marketing buzz

• Closely working with international designers and agents for seasonal launch in boutiques of Switzerland, Austria.
• Hanger Collection of Home decor fabrics for USA market basis on trend analysis

- Designing carpet for Mumbai International Airport T2
- Chanderi saree collection for A&T stores across India.
- Customize made-ups for A&T Home collection

Exchange program to ENSAD school for months Exchange