Showcase & Discover Creative Work

Rochelle Sumner

Charlottesville, VA, USA
I’m a UX / UI Designer. I also have a background in print design, and a love for hand-lettering. I have 15 years experience of combining creativity and user experience to produce user-friendly websites. I advise on brand development, brand architecture, and corporate identity.

Work Experience

Delivery Agent

Senior UX / UI Designer

January 2014 - Present Crozet, Virginia, United States

Plow And Hearth, LLC

Web Designer / UX Designer / Email Campaign Specialist

Lead designer for children brands HearthSong and Magic Cabin.

• Collaborates with Internet marketing, merchandising, copywriters, brand creative directors, and front-end developers.
• Maintains website brands and enhances website experience with landing page redesigns,
site change-outs, wireframing, skinning, prototypes, design mockups, user testing, conversion testing, taxonomy exploration, and A/B testing.
• Designs interactive campaigns for display and remarketing banner advertisements.
Leverages Google Analytics and Coremetrics data, improving CTR and conversion rates
for Internet marketing.
• Designs email campaigns including triggered, and cart abandonment.
• Coordinates with copywriters to create concise copy for HearthSong and Magic Cabin websites, emails, and CTAs.
• Strategizes with marketing and merchandising teams to choose best-selling products for site change-outs and future email campaigns.
May 2007 - December 2013 Madison, Virginia, United States

Six Sisters Design

Art Director / Project Manager

• Managed and delivered projects.
• Constructed proposals and contracts; served as client liaison.
• Supervised art directors and designers.
2004 - 2009 New York, New York, United States

Girl Scouts Of The USA

Art Director

• Redesigned Leader magazine, a quarterly national magazine with more than 1 million readers.
• Designed brochures, booklets and manuals.
• Managed all projects from concept through production, including casting and directing photography and hiring illustrators.
• Directed large-scale photo shoots with more than 500 Girl Scouts in New York City and Westchester.
2001 - 2005 New York, New York, United States

Rise Jeans

Fashion Designer / Art Director / Partner

• Co-created and launched Rise Jeans, a young men’s urban denim collection.
• Designed brand identity, accessories, embroideries, silkscreens, and Swarovski components.
• Developed patterns and approved samples with manufacturers in Italy.
• Directed photography and presented collections to store buyers.
• Displayed Rise Denim in stores with D&G, Girbaud, Tommy Hilfiger, and Polo by Ralph Lauren.
New York, New York, United States

Ikraam

Fashion Designer / Art Director / Partner

• Co-created and launched Women’s Designer Collection.
• Coordinated with fabric mills in Europe and Asia to develop special colors of wools, silks, and brocades.
• Directed branding and designed corporate identity.
• Worked with photographers, advertising agencies, fashion magazines, and stores for product distribution.
• Promoted by Barney’s New York (US and Japan), Henri Bendel, Macy’s, Beams Japan, and specialty boutiques.
• Featured in Elle, Esquire, Glamour, Harper’s Bazaar, New York Times Magazine, Women’s Wear Daily, and Japanese and European publications.
New York, New York, United States

Education

Pratt Institute

Bachelor of Fine Arts

Magna Cum Laude
Brooklyn, New York, United States

School Of Visual Arts (SVA)

Editorial Design, Graphic Design and Fine Arts Installations
New York, New York, United States

Languages

Urdu (Conversational),

Skills

Adobe Creative Suite, Affinity Diagramming, Branding, Concept And Brand Development, Creative Direction, Email Design, Fashion Design, Graphic Design, Hand-drawn Lettering, Persona Creation, Photography, Prototyping, UX Design, Web Design, Writing,

Group Exhibitions

Visual Language, School of Visual Arts Chelsea Galleries, NYC
The Artists Mark, School of Visual Arts Chelsea Galleries, NYC
The Artists Mark, Barnes & Noble, Chelsea, NYC
The Line Forms Here, Visual Arts Museum, School of Visual Arts, NYC
Light Writing, New Image Gallery, James Madison University, VA

Publications

Visual Arts Journal, School of Visual Arts Magazine
School of Visual Arts Yearbook

Fashion Design Featured In

Ikraam Women's Designer Collection featured in Elle, Esquire, Glamour, Harper’s Bazaar, New York Times Magazine, Women’s Wear Daily, and Japanese and European publications.