Robyn Sands
Freelance Copywriter/Associate Creative Director
New York, NY, USA
917.353.3091
be.net/RobynSands
Work Experience
Freelance Copywriter
Copywriter/Associate Creative Director
Wunderman (Land Rover), R/GA (Walmart, Nike, ChapStick & Tiffany's), Kirshenbaum, Bond, Senecal & Partners (John Freida, Curel, & Jergens), Interbrand (NYSE, Wrigley, United Nations, Alcan & Avon), Womankind (Honey Bunches of Oats & Daily's Cocktails), McCann Erickson (Applebees, L'Oreal & Clearasil), Organic (Bank of America), Wolff-Olins (WaMu), G2 (Campbell's & Goldfish), Ogilvy Action (Bertolli & Rimmel), Sullivan (JPMorgan, Fidelity & T Rowe Price), Hill Holiday (AOL), Dentsu (Canon), Laird & Partners (Mott's) ,MTV Networks, Gotham (Maybelline), Rapp Collins (Bayer), Deutsch (Tylenol & Zelnorm), Nexus, Oz Moving, McAfee and Zensoy.
January 2006
-
New York, New York, United States
Saatchi
VP/ Associate Creative Director of Copy
Botoxed it. And smoothed over lines while working on Juvederm. Also got to work with dogs and cats on Frontline Plus TV, print and digital.
June 2011
- October 2011
New York, New York, United States
Wunderman
Freelance Copywriter/Associate Creative Director
Worked on one of the most iconic brands, Land Rover. Concepted and wrote copy for various digital initiatives as well as the global full line print campaign shot by Martijn Oort.
November 2010
- June 2011
New York, New York, United States
R/GA
Freelance Copywriter/ASsociate Creative Director
Worked on all things cute for Walmart (Babies & Pets) and some not so cute (Cough, Cold & Flu). Also, helped with the digital campaign for Nike BOOM and ChapStick.
March 2010
- October 2010
New York, New York, United States
Media Bistro & NYU
Adjunct Professor & Instructor
Some evenings I spend my time teaching copywriting and creative concepting to eager students. Also help them craft and fine-tune their portfolios.
March 2008
- June 2011
New York, New York, United States
JWT (J. Walter Thompson)
Freelance Copywriter/Associate Creative Director
Concepted and wrote over 100 television spots for Macy's holiday and Spring campaigns, while managing to remain sane. Regularly met with clients and dealt one-on-one with their "feedback".
November 2006
- April 2007
New York, New York, United States
McCann Erickson
Senior Copywriter
One of a group of six working for McCann Detroit's New York City office. Concepted and wrote mainly TV spots for General Motors and Buick. Also helped the New York office with numerous new business pitches as well as L'Oreal.
July 2004
- December 2005
New York, New York, United States
Ogilvy & Mather New York
Copywriter
My first job in advertising. From the start, my partner and I were presenting our work directly to clients. Work spanned across print, television, radio and out-of-home for American Express, Jolly Rancher, Hershey's Kisses, Reesesticks, Miller Lite, Kodak, Advair, Dove, Ponds, Huggies, Maxwell House, Jaguar, and GlaxoSmithKline.
August 1998
- July 2004
New York, New York, United States
Education
VCU Brandcenter
Master of Mass Communications in Copywriting
August 1996
- May 1998
Richmond, Virginia, United States
James Madison University
Bachelor of Business Administration with concentration in Marketing
January 1990
- May 1993
Harrisonburg, Virginia, United States