Robyn Sands

Freelance Copywriter/Associate Creative Director

New York, NY, USA

Work Experience

Freelance Copywriter

Copywriter/Associate Creative Director

Wunderman (Land Rover), R/GA (Walmart, Nike, ChapStick & Tiffany's), Kirshenbaum, Bond, Senecal & Partners (John Freida, Curel, & Jergens), Interbrand (NYSE, Wrigley, United Nations, Alcan & Avon), Womankind (Honey Bunches of Oats & Daily's Cocktails), McCann Erickson (Applebees, L'Oreal & Clearasil), Organic (Bank of America), Wolff-Olins (WaMu), G2 (Campbell's & Goldfish), Ogilvy Action (Bertolli & Rimmel), Sullivan (JPMorgan, Fidelity & T Rowe Price), Hill Holiday (AOL), Dentsu (Canon), Laird & Partners (Mott's) ,MTV Networks, Gotham (Maybelline), Rapp Collins (Bayer), Deutsch (Tylenol & Zelnorm), Nexus, Oz Moving, McAfee and Zensoy.
January 2006 - New York, New York, United States

Saatchi

VP/ Associate Creative Director of Copy

Botoxed it. And smoothed over lines while working on Juvederm. Also got to work with dogs and cats on Frontline Plus TV, print and digital.
June 2011 - October 2011 New York, New York, United States

Wunderman

Freelance Copywriter/Associate Creative Director

Worked on one of the most iconic brands, Land Rover. Concepted and wrote copy for various digital initiatives as well as the global full line print campaign shot by Martijn Oort.
November 2010 - June 2011 New York, New York, United States

R/GA

Freelance Copywriter/ASsociate Creative Director

Worked on all things cute for Walmart (Babies & Pets) and some not so cute (Cough, Cold & Flu). Also, helped with the digital campaign for Nike BOOM and ChapStick.
March 2010 - October 2010 New York, New York, United States

Media Bistro & NYU

Adjunct Professor & Instructor

Some evenings I spend my time teaching copywriting and creative concepting to eager students. Also help them craft and fine-tune their portfolios.
March 2008 - June 2011 New York, New York, United States

JWT (J. Walter Thompson)

Freelance Copywriter/Associate Creative Director

Concepted and wrote over 100 television spots for Macy's holiday and Spring campaigns, while managing to remain sane. Regularly met with clients and dealt one-on-one with their "feedback".
November 2006 - April 2007 New York, New York, United States

McCann Erickson

Senior Copywriter

One of a group of six working for McCann Detroit's New York City office. Concepted and wrote mainly TV spots for General Motors and Buick. Also helped the New York office with numerous new business pitches as well as L'Oreal.
July 2004 - December 2005 New York, New York, United States

Ogilvy & Mather New York

Copywriter

My first job in advertising. From the start, my partner and I were presenting our work directly to clients. Work spanned across print, television, radio and out-of-home for American Express, Jolly Rancher, Hershey's Kisses, Reesesticks, Miller Lite, Kodak, Advair, Dove, Ponds, Huggies, Maxwell House, Jaguar, and GlaxoSmithKline.
August 1998 - July 2004 New York, New York, United States

Education

VCU Brandcenter

Master of Mass Communications in Copywriting

August 1996 - May 1998 Richmond, Virginia, United States

James Madison University

Bachelor of Business Administration with concentration in Marketing

January 1990 - May 1993 Harrisonburg, Virginia, United States