Robert Hopwood
Online producer, data and interactives
Palm Springs, CA, USA
(619) 339-6817
www.RobertHopwood.com
More than 10 years of experience working in online media and journalism. Expertise includes project management, analytical thinking, data analysis, social media, SEO, analytics and metrics, videography, storytelling and online marketing.
Work Experience
The Desert Sun
Online producer, data and interactives
Collaborate with reporters and editors to conceptualize, develop, build, launch, enhance and maintain digital news and information products for the newsroom. Examples include interactive maps, a weekly drought update, searchable databases, interactive graphics and charts, and data research and analysis.
Work with reporters to develop data-driven stories, which have included stories about a dormant pipeline that may be reactivated to ship crude oil, California’s prison realignment law and the homeless population, and wealth and poverty along Highway 111. Help grow audience by using analytics data to develop features like the award-winning “10 Picks” series.
Collaborate with newsroom staff to cover news events and topics important to our audience, which have included numerous weather stories, live blogging and shooting video during President Obama’s visits, helping to interview celebrities along the red carpet, and live-streaming the Palm Springs International Film Festival’s annual Awards Gala for our website.
Work with reporters to develop data-driven stories, which have included stories about a dormant pipeline that may be reactivated to ship crude oil, California’s prison realignment law and the homeless population, and wealth and poverty along Highway 111. Help grow audience by using analytics data to develop features like the award-winning “10 Picks” series.
Collaborate with newsroom staff to cover news events and topics important to our audience, which have included numerous weather stories, live blogging and shooting video during President Obama’s visits, helping to interview celebrities along the red carpet, and live-streaming the Palm Springs International Film Festival’s annual Awards Gala for our website.
June 2012
- Present
Palm Springs, California, United States
The San Diego Union-Tribune
Social Media Specialist
Developed a company-wide social media strategy to increase engagement with our audience and pageviews on our website. Managed and posted content on the U-T’s social media accounts, which included niche social sites like Foursquare and Plurk.
Monitored analytics data and social media metrics, which showed we increased our monthly visits from select social media sites from 65K to 450K. We also grew our combined Twitter followers from 7K to more than 34K, and our combined Facebook fans from fewer than 100 to more than 6K.
Worked with the marketing, advertising and editorial departments to build community connections while promoting the U-T’s brands. Initiatives included a dinner with Chargers reporter Kevin Acee, a Foursquare newspaper giveaway, weekly online chats, and a weekly social media business column.
Monitored analytics data and social media metrics, which showed we increased our monthly visits from select social media sites from 65K to 450K. We also grew our combined Twitter followers from 7K to more than 34K, and our combined Facebook fans from fewer than 100 to more than 6K.
Worked with the marketing, advertising and editorial departments to build community connections while promoting the U-T’s brands. Initiatives included a dinner with Chargers reporter Kevin Acee, a Foursquare newspaper giveaway, weekly online chats, and a weekly social media business column.
June 2009
- January 2011
San Diego, California, United States
The San Diego Union-Tribune
Community News Content Producer
Helped coordinate the development and management of community and extension websites. Helped create, design and launch sdBackyard.com, a website featuring user-generated content.
Helped the U-T build community connections by meeting with community members and promoting our brands at the fair and local festivals.
Helped the U-T build community connections by meeting with community members and promoting our brands at the fair and local festivals.
July 2007
- June 2009
San Diego, California, United States
McClatchy Interactive
Online News Content Producer
Created and published national, international and breaking news stories and multimedia packages for McClatchy Newspaper websites, which included The Sacramento Bee; The News & Observer of Raleigh, NC; and The News Tribune of Tacoma, WA.
March 2001
- June 2007
Raleigh, North Carolina, United States
The News & Observer
News content editor, the Insider
Managed the daily production of the Insider, an N&O newsletter covering NC state government. Aggregated political news from across the state for about 600 readers, which included elected officials, state employees, lobbyists and journalists. Maintained the Insider’s calendars, agendas, listings and website.
March 2002
- October 2004
Raleigh, North Carolina, United States
CNN Interactive
Associate Editor
Worked with producers, editors, writers and graphic artists to produce national, international and breaking news for CNN.com. Produced multimedia content. Helped write daily news almanac. Rewrote stories for CNN Mobile.
July 2000
- January 2001
Atlanta, Georgia, United States
Chattanooga Times Free Press
Online Editor and Writer
Produced and maintained the website content of an 80K-circulation newspaper. Trained colleagues in basics of online content production. Researched and wrote news stories, which included the weekly centerpiece for the technology section.
January 1999
- July 2000
Chattanooga, Tennessee, United States
The Chattanooga Times
Assistant online editor and assistant librarian
Helped create the Times’ first website. Helped archive news stories. Assisted reporters with research.
April 1996
- January 1999
Chattanooga, Tennessee, United States
Education
University Of North Carolina At Chapel Hill
Continuing education classes
Took the following continuing education classes: "Multimedia Design" during the spring semester of 2007, and "Introduction to Multimedia" during the first summer session of 2005.
Chapel Hill, North Carolina, United States
The University Of Tennessee At Chattanooga
Bachelor of Arts, Communication
Chattanooga, Tennessee, United States
Awards
Seminars
“Twitter 2.0: Advanced Social Media for Journalists”
Panelist at Nov. 2010 workshop sponsored by the San Diego chapter of the Society of Professional Journalists “San Diego Social Media Symposium”
Panelist at Jan. 2010 seminar sponsored by San Diego PR-firm Nuffer Smith Tucker and San Diego State University.
Panelist at Nov. 2010 workshop sponsored by the San Diego chapter of the Society of Professional Journalists “San Diego Social Media Symposium”
Panelist at Jan. 2010 seminar sponsored by San Diego PR-firm Nuffer Smith Tucker and San Diego State University.
Fellowship
“Total Community Coverage in Cyberspace”
The Dec. 2007 fellowship was sponsored by the Knight Digital Media Center and the University of Southern California
The Dec. 2007 fellowship was sponsored by the Knight Digital Media Center and the University of Southern California
Technical Experience
Windows and Mac OS X operating systems; iOS 8; Adobe products, including Photoshop, Illustrator, Premier and Acrobat; Microsoft Office suite, including Excel, Word and PowerPoint; audio and video production; Final Cut Pro; SEO; HTML5; CSS; Google Maps API; JavaScript; UX/UI; and content management systems.