Develop new concepts, design new structures, develop game graphics and design art that can be used in the game.

Self Employed Graphical Designer designing full scope design project for startups and small companies want their own Inhouse design and marketing department.

Reasearch & Developement company in the field of implementing AR technologies into Industry 4.0 setups.
My role is to perform the research of new technologies as well as the design of company communication platform and design or physical products and software products.

Responsible for the company's graphic communication materials, graphic profile as well as product design of the company's physical products as well as software and mobile apps.

Between February and August 2020, I worked as a Acting CEO for the startup Way to Sense with responsibility for the company Business plan, company product definition as well as design of the Corporate Identity, It was a couple of inspiring months where an interesting clean energy product was defined.

Back as CEO of the company and responsible for sales of the company's own technology as well as the development of future haptic systems to control objects remotely using the facial muscles. Responsible for the company's Brand Management and graphic production of marketing communication as well as design of the company's software.

Responsible for the design of the company's software Eyescube as well as the company's external market communication online and with printed matter. Also responsible for illustrations for the company's own books in Management and balanced scorecards.

New CEO of the company and I took responsibility as technical manager CTO to complete version two of C Wear AR Glasses. At the same time, I was responsible for all graphic production of the company's communications as well as UX and UI design of the company's software and website.

Responsible for UI design of the company's broadcast software for Sweden's Public service Radio SR and for the English BBC. Worked closely with sound engineers and radio DJ's to develop a design that appealed to them in their respective professional roles. Also was responsible for the design of all prints, website and other trademark documents.

During my studies at KTH, I invented a unique way to project an image on a person's retina. Finished my studies In 2000 and now five years later I had investors to start this company to build the world's first AR Glasses. In 2009 we were able to launch C Wear AR Glasses for the first time.

This was my first own company in graphic design and was the basis for my current company Groveflow Studio.
My clients were mainly from Stockholm and included classic graphic design and design of graphic visual profiles, Corporate Identity.

Worked for a semester as a substitute at this private high school in the subjects multimedia and graphic design. It was very rewarding and here I found my vein in lecturing to students, something I have benefited from during all the lectures I have given at universities around the world since then,

Responsible for the company's Swedish design team of a total of 10 UX and UI designers. I work closely with the team in hundreds of design projects for clients around the world.

Together with the design manager, I developed a method that would make it easier to design graphical user interfaces. This was a work that today would go under User Experience Design. The method was comprehensive and consisted of contextual user interviews and forms as well as principles for how to integrate the customer in the design process.

My work included the design of graphical user interfaces for mainly large Swedish companies that invested in graphical systems for their computers. This company established its business long before Windows existed and there was really no professional title UI designer yet. This came much later.

A job during my school days when I studied to be a graphic designer. This company made commercials for companies and my job covered large parts of the entire post production and during the last months I was given the responsibility for the graphics that were produced to be displayed on top of the filmed material. This was the first time I worked with digitization tables.

This was my first job as an illustrator and graphic artist, the forerunner of graphic designers. I worked with the team that created the legendary character Icander and got to work on producing Icander illustrations. It was here that I learned the classic craft of sign design and foilings of large signs for ICA's stores around Sweden, something I have benefited greatly from over the years.

User Experience Design
User Interface Design
Methodology
B level Thesis and 1 semester project in product development

Basic Courses in learning
- User Experience Design
- Communication and learning
- Learning and Multimedia
- Scientific theory and method

Bachelor's Program in Market Communication (GI) is a three-year master's program that educates you on analyzing and solving communicative challenges using the full potential of visual expression media.

The program's broad grasp of both theory and application prepares you to work on senior positions in the communications industry. At agencies focusing on advertising, PR, brands, design or digital marketing. Alternatively at companies and organizations' marketing / information department. For example, your role can be project manager, information manager, designer, strategist or planner. The program also prepares you who wish to study for a master's degree in Sweden or abroad.

An interdisciplinary approach places market communication in cultural, artistic and commercial contexts. The program includes education in finance, project management and law as well as visual communication, graphic design and typography. Great emphasis is placed on the ability for critical analysis, creative problem solving and practical application of theoretical knowledge. The program includes a C-thesis as well as a final project work. During one semester, you can choose to read elective courses or go on an international exchange.

Master's Program in Market Communication (GI), is a modernization and further development of the education that was formerly called the Grafiska Institutet (GI). Applying parts is still an important part of the education, but great emphasis is also on providing a scientific basis for the applied elements.

The course included how to structure a user interface, preparation of logical sequences, readability, color theory, design, window systems, alarm handling, error handling, auxiliary systems.

Graphic design
Art history
Graphic technology
Printing technology
Marketing communication