Renée Jimenez
MultiChannel Marketing - Mobile & 2.0 Specialist / University Professor Marketing Communications Barcelona Area, Spain
Barcelona, SpainAccomplished high performing senior executive with broad international experience in integrated mobile marketing communications strategies both on and off line.
Proven ability to create and manage highly profitable marketing projects capitalizing on Innovative Technology in Communication (TIC), Social, Mobile & Digital Marketing Platforms
Demonstrated project success incorporating TIC and Marketing 2.0 strategies for Retail Businesses; Mobile Marketing, Social Media Marketing, Cross Channel Marketing, Direct Marketing, Interdisciplinary Strategies
Social Sense; An Interdisciplinary approach to SoMoLo Marketing and Management Tecniques: Social Media Networks, Mobile & Digital Communication, Evaluation and Social Strategies
Bicultural & Bilingual English,Spanish. Working knowledge of Catalan and French languages
Proven ability to create and manage highly profitable marketing projects capitalizing on Innovative Technology in Communication (TIC), Social, Mobile & Digital Marketing Platforms
Demonstrated project success incorporating TIC and Marketing 2.0 strategies for Retail Businesses; Mobile Marketing, Social Media Marketing, Cross Channel Marketing, Direct Marketing, Interdisciplinary Strategies
Social Sense; An Interdisciplinary approach to SoMoLo Marketing and Management Tecniques: Social Media Networks, Mobile & Digital Communication, Evaluation and Social Strategies
Bicultural & Bilingual English,Spanish. Working knowledge of Catalan and French languages
Work Experience
Codilink
Mobile Marketing Business Development
Codilink, SLU – Leading Mobile/Digital Technology Company Barcelona, Spain
Specializing in the issuance and redemption of secure 2D digital barcodes. Direction and coordination in successful launch of “Codilink Logistics” in the competitive mobile/digital high-technology industry. Codilink Logistics offers supply chain tracking using field teams smart phones enabling client to monitor field supply chain, factory supply chain and sales force successfully increasing ROI
Specializing in the issuance and redemption of secure 2D digital barcodes. Direction and coordination in successful launch of “Codilink Logistics” in the competitive mobile/digital high-technology industry. Codilink Logistics offers supply chain tracking using field teams smart phones enabling client to monitor field supply chain, factory supply chain and sales force successfully increasing ROI
January 2005
-
Barcelona, Spain
LaSalle, ESEI, UAO, ESEC
University Professor Business, Marketing & Social Media Communications
Professor of Business, Marketing and Communication disciplines: Channel Marketing & Management, Integrated Marketing Communications, Understanding Business Organizations, Management in Business Organizations, Consumer Behavior, Public Relations, Retail Management, B2B Marketing. Courses taught in both Spanish and English languages at LaSalle Business Engineering School / ESEI International Business School / UAO / ESEC
September 2007
-
Barcelona, Spain
Footfall123
Senior Project Management / Marketing 2.0
Footfall123 is a revolutionary new SaaS platform targeted to all high street retailers. It unifies mobile, email, social media and print into one single hub, and closes the loop of traditional marketing campaigns. It gives businesses real-time tracking of their customers all the way through to the final product purchase inside the retail outlet. On average retailers have
generated over €1,000 monthly additional revenue per outlet by using Footfall123.
generated over €1,000 monthly additional revenue per outlet by using Footfall123.
October 2010
-
Barcelona, Spain
Iluka, LTD
Global Events & Sponsorship / Project Management
Iluka – World Leader in Global Events & Sponsorship London, UK
Participated in global events – project management in Europe and USA for Iluka: a world leader in specialized events sponsorship, strategies, management and operational delivery for international companies, stakeholders. Contract in - Contract out
Participated in global events – project management in Europe and USA for Iluka: a world leader in specialized events sponsorship, strategies, management and operational delivery for international companies, stakeholders. Contract in - Contract out
May 2000
- March 2006
London, United Kingdom
Lienzo De Los Gazules
Propietor - Barcelona
Lienzo de los Gazules; Built and sustained successful franchise in Barcelona through strategic alliances with consumer/distribution channels, store segmentation strategy, optimal assortment range and new merchandising strategy resulting in increased market share and consumer brand loyalty across channels. Consistently and successfully increased yearly market share in Barcelona and province.
January 1993
- January 2003
Spain
DDB Needham
Senior Account Executive
Responsible for upholding DDB standards of client services, creative marketing strategies and account management for top industry FMCG’s and service products.Consistently increased client account portfolio base through agency team work and development, using many unique micro marketing programs and advertising campaigns. Worked on award winning advertising for print, radio and TV channels, promotional and educational materials, successful product launches and brand communication strategies
September 1989
- January 1993
Barcelona, Spain
Education
Inesdi
Postgrado Tecnicas de Community Management y Redes Sociales
April 2011
- July 2011
Barcelona, Spain
ESADE
MBA - MIM Masters in International Management
September 1987
- June 1989
Barcelona, Spain
Rochester Institute Of Technology
B.S. Business - Marketing
September 1983
- June 1985
Rochester, New York, United States
St. Louis University
Liberal Arts
August 1981
- June 1983
Madrid, Spain
Trinity College
Political Science - International Relations
September 1979
- June 1981
Washington, District of Columbia, United States
Languages
English (Native),
Spanish (Fluent),
Catalan (Conversational),
French (Conversational),
Specialties
•Marketing 2.0, Mobile & Social Media Marketing (SaaS)
•University Professor & Lecturer Marketing and Socia Media Channel Communication
•Technology in Communication (TIC)
•Community and Social Networks Strategies
•Cross,Cultural, Interdisciplinary Communication for Global Environment
•PR: Global Events and Sponsorship
•University Professor & Lecturer Marketing and Socia Media Channel Communication
•Technology in Communication (TIC)
•Community and Social Networks Strategies
•Cross,Cultural, Interdisciplinary Communication for Global Environment
•PR: Global Events and Sponsorship